ADVERGAMING (NEW SERVICE!)

Technological evolution and new formats are transforming the way products are being promoted. The protagonists of this revolution are video games and their use as an advertising tool. Therefore, in order to learn about the future of digital advertising, it is essential to know what Advergaming is.

Understanding Advergaming also involves knowing its history. The term advergaming comes from the combination of advertising and gaming. It is a content marketing technique in which a video game is used to advertise a product or company.

In recent years, Advergaming has proven to be a powerful marketing tool for businesses. Using a game as a means of advertising to a particular target, harnessing the power of recreational involvement to get a message across clearly and directly to potential customers, has proven to be a successful strategy.

It’s important to differentiate Advergaming from another concept with a strong presence in the industry: in-game advertising. This technique includes the advertising of a product or brand within the game. For example, The Avengers producers included Thanos in the famous video game Fortnite to promote the movie.

•  If a video game goes viral and beyond the brand’s goal, the impact can be exceptional.
•  It is an advertisement that adapts to any medium, channel or tool.
•  It can allow you to overtake the competition. An exceptional experience can make the video game the best ever for players.
•  A new and attractive experience for users. They tolerate interference with advertising better if it is through an activity they like.
•  Thanks to the continuous use of the game, the product or brand remains engraved in the consumer’s mind.
•  Both for better and for worse, the video game, and consequently the brand, will address to users and potential customers.

THE MAIN ADVANTAGES FOR YOUR COMPANY

ENGAGEMENT: Retain your users thanks to psychologically proven entertainment mechanisms.
REWARD: Coupons, gifts and certificates can be distributed as rewards to users through the games.
DATA COLLECTION: Collect, measure, and analyze accurate and detailed information from any user activity.
CROSS-PLATFORM: Games are designed to run on all kinds of devices, powered by native or web apps.
UNIQUENESS: Advergames can be deeply customized according to your brand’s style, highlighting your brand identity.
ENDLESS: Games have no expiration date! Your customized game will amaze your customers forever.

HOW ADVERGAMING CAN MAKE A DIFFERENCE IN YOUR INTEGRATED MARKETING STRATEGY

It is no longer enough to offer products or services: the audience wants a 360-degree experience. Advergaming allows you to establish a dialogue between customer and company, to interact and discover the tastes and preferences of your potential catchment area.

With the uninterrupted flow of content coming from the network, it becomes increasingly difficult to capture the attention and interest of customers. With the game, on the other hand, everything is different: playing convinces the user to stop, not to simply scroll down their mobile devices, but to take time for themselves, to have fun and unwind, maybe after a long day at work.

And it is at this point Advergaming manages to convey messages and information, just when the customer has lost all sense of time and is completely immersed in the game.

Advergaming marketing is thus able to attract the attention of users to a certain product or service, but not only. Here are the other goals you can achieve:

• Create a database of potential clients
• Launch an advertising campaign to promote particular products
• Increase visibility and brand reputation.
• Advergaming gives the best of itself if combined with other tools typical of contemporary marketing strategies, such as the choice to use the help of influencers, the planning of social campaigns or the presence of a physical store to buy products