The definition of digital public relations is not straightforward; it presents some difficulties due to the overlap of PR with other digital communication areas.
Digital public relations (Digital PR) are new communication activities on the web, useful to:
• create attention around an event
• create positive opinions by involving influencers and bloggers
Successful digital PR combines creativity and strategy, engages bloggers and influencers, and prevents online crises. The importance of online reputation has grown considerably in recent years.
Digital PR allows you to create a relationship between the brand and users in order to generate word of mouth, or WOMM (Word-Of-Mouth Marketing). Every brand that wants visibility on the web should get inside the conversations to discover the opinions of millions of users.