Digital Public Relations, or Digital PR, isn’t a straightforward concept. Its definition is complicated by the overlap between public relations and other areas of digital communication. Digital PR involves innovative online activities that support brand awareness and reputation management. These initiatives are designed to:
Create attention around an event
Generate positive opinions by involving influencers, bloggers and other communities
Successful Digital PR allows brands to create relationships with users, generating word of mouth (WOMM or Word-Of-Mouth Marketing) that fuels organic visibility across digital channels. For any brand seeking online visibility, the real-time conversations and opinions shared by millions of users offer valuable insight.
How to Execute Effective Digital Public Relations
Today’s web users are empowered to freely express their opinions about any brand, product, or service. For a company aiming to create a high-quality web presence, the first step is to intercept and participate in these online conversations. Interacting with virtual communities, however, means you must observe specific relationship norms and protocols with online users.
The natural process begins with generating word of mouth — a process where information is shared organically on unofficial sites, such as blogs, forums, and communities. In this context, “seeding” occurs: targeting specific blogs or communities and reaching out to influential opinion leaders helps inform them about your initiative.
Digital PR always begins with a listening phase. Monitoring the various channels will reveal who is talking, where, and at what time. After this phase, you can transition to content strategy and development, ensuring that your material is engaging enough to spark interaction that triggers word of mouth
Partnering for Success
We help you expand your reach with proven digital PR techniques, including influencer collaborations and real-time content monitoring.
Contact us to learn more about how our expert team can support your digital public relations, ensuring that your brand remains competitive in today’s fast-paced digital landscape.
