5 things you should know about the Metaverse
Will Virtual Reality really become part of our Real Life? As we start to familiarise ourselves with the Metaverse, here are the main fun facts we would like to share with you.
Influencer Marketing: advantages, types, and best practices
The success of Influencer Marketing lies in its ability to increase the awareness and profits of companies.
Advergames are not gamification
We live in a time characterised by huge competition, a lot of strategy, persuasive technology but […]
The blockchain & NFTs: game-changing technologies
In recent years we have witnessed impressive technological acceleration, bringing to light two pioneering development tools, […]
eSports & iGaming: Market Integration and Sector Convergence
In this article we’ll talk about how eSports have developed over the last 40 years and […]
Our exciting experience at ICE London 2022
ICE London was the perfect opportunity to return to in-person meetings for the first time in […]
Let’s talk about NFT Marketing
In this article, as we’re dealing with a highly innovative product, we’ll need to start with […]
Community marketing: hugging makes the difference
What is a community? For years we have been talking about community base marketing, i.e. the […]