Category: News

Here’s why you should not use automatic translation for your iGaming site - 1Stop Translations

Here’s why you should not use automatic translation for your iGaming site

If you do business online, you know there are more options on the market than ever before promising convenience and cost-effectiveness by quickly converting content from one language to another. It’s an essential step, after all, and one that helps your content reach new demographics.

4 minutes – read

However, relying solely on automatic iGaming translations for your site can lead to significant pitfalls; the nuances of language, particularly in the context of iGaming marketing and customer engagement, often quite literally get lost in translation. This approach not only risks miscommunication but also undermines the credibility and user experience of your platform.

Here’s why you should not use automatic translation for your iGaming site - 1Stop Translations

A professional appearance for globalised iGaming companies

Automatic translation software, while tempting for its ability to swiftly translate content into multiple languages at a minimal cost, often falls short in accuracy. Systems like this work by mechanically translating text from a source language, often resulting in awkward phrasing, incorrect interpretations and cultural missteps in the target language. For iGaming businesses expanding into international markets, these errors can be particularly damaging.

With tight regulations and legal standards in iGaming, there’s also no room for getting the message wrong. For example, the following must be clearly understood by every audience to ensure proper transparency:

  • Terms and conditions
  • Rules and guidelines
  • Payment and withdrawal information
  • FAQs and Help sections
  • Privacy policy and terms of service
A professional appearance for globalised iGaming companies - 1Stop Translations
Crafting a professional image is essential for global iGaming companies to build trust and credibility in an increasingly competitive market.

Leaving these up to automatic translation software instead of professional and localised translations is irresponsible.

Poorly translated content not only fails to convey a professional image and clear language but also risks confusing and alienating potential customers. In the competitive world of online gaming, where trust and clarity are paramount, relying on automatic translations can undermine efforts to build a strong global brand presence.

Localised translations for a better iGaming experience

iGaming also thrives on engagement and immersion, where players seek an experience that feels both familiar and engaging. Effective communication in their native language is crucial for this connection. Automatic translation, however, often fails to capture the nuances of idioms, slang and cultural references that resonate with players. This is where localised translations become indispensable.

Localised translations for a better iGaming experience - 1Stop Translations
Enhance your iGaming experience with tailored localised translations.

Unlike mere translation, localisation adapts content not just linguistically but culturally, ensuring it feels natural and resonant to the target audience. Achieving this level of authenticity and relevance is simply beyond the capabilities of automatic translation tools, underscoring the importance of investing in professional translations and localisation services for iGaming companies aiming to succeed on the global stage.

SEO and digital marketing implications of incorrect translations

When it comes to web and digital marketing strategies for your site, the accuracy of your iGaming translations can make or break your online presence. It’s not just about getting the words right; it’s about ensuring that your content reflects what users are actually searching for. Search engines like Google and Bing are smart—they crawl through websites to match user queries with relevant content. If your site’s text is poorly translated or relies solely on automatic translation, it may not align with the search terms and keywords your potential players are using. This mismatch can seriously hurt your visibility in search engine results pages (SERPs).

And therein lies the problem. Many of these systems don’t actually translate your site until a user clicks on it. That means search engine crawlers often index only the original language version of your pages, missing out on the translated content that’s visible to your visitors. Essentially, you could have a beautifully translated iGaming site in multiple languages, but if search engines aren’t indexing those versions properly, you’re losing out on organic search traffic.

Imagine this scenario: a player in Germany searches for “best online slots” in German. If your iGaming site’s German translation isn’t spot on, it might not appear in the search results, even though you offer exactly what they’re looking for. That’s a missed opportunity to connect with potential players and grow your business.

SEO and digital marketing implications of incorrect translations - 1Stop Translations
Navigating the pitfalls: The SEO and digital marketing setbacks of inaccurate translations can hinder global outreach.

Localisation, not just translation, is key here. It involves adapting your content to resonate with local cultures and languages, but also boost your chances of ranking well in local search results.
Moreover, tailored marketing strategies that align with the unique preferences and behaviors of local markets can significantly amplify an iGaming enterprise’s reach and relevance. It’s about crafting messages that speak directly to the heart of the market, leveraging local insights to turn potential customers into loyal patrons.

If you’re serious about expanding your iGaming business globally, investing in professional localisation services is crucial. It ensures that your site speaks the language of your players effectively, both figuratively and literally, and attracts the right audience organically.

By choosing a specialised agency like 1Stop Translations, with years of experience in iGaming translations and digital marketing, you’ll receive accurate and compliant translations that enhance user experience and maximise your site’s visibility in international markets. Contact us and we’ll not only help improve communication with your global audience but also strengthen your brand’s credibility and competitiveness in the dynamic world of iGaming.


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The future of US iGaming business - 1Stop Translations

The future of US iGaming business

Within the ever-changing American economic landscape, the iGaming industry has become a powerful force in the digital economy. The sector has redefined the boundaries between interactive entertainment and betting, growing from a niche market to a developing powerhouse thanks to several legislative reforms. Keeping a close eye on consumer trends and technology developments, iGaming in the US is headed for unparalleled expansion. This transformative journey is not just reshaping the gaming landscape; it’s reimagining the very fabric of American entrepreneurship.

4 minutes – read

As we delve into the intricacies of this rapidly evolving domain, one thing is clear: the future of iGaming in the US is not just about games – it’s about the strategic interplay of regulation, innovation and market potential.

The future of US iGaming business - 1Stop Translations

The evolution of iGaming regulations in the US

With every state having the authority to create its own iGaming regulations in the digital ledger of gaming law, the legislative fabric of the United States of America is as diverse as the nation itself. This decentralized method has resulted in a mishmash of laws, with one state’s permissive laws being another’s burdensome red tape.

The way that iGaming regulations have developed is a monument to the American spirit of independence, which encourages innovation and competition while adjusting to the distinct political, social, and economic landscapes of each state.

The evolution of iGaming regulations in the US - 1Stop Translations
From prohibition to proliferation: Witness the transformative journey of iGaming regulations in the US, shaping the landscape of the iGaming industry

The ramifications are profound: a patchwork of policies that both challenges and empowers the industry to navigate through a labyrinth of legal frameworks. As states calibrate their stances, the iGaming sector stands at the forefront of a regulatory renaissance, poised to redefine the parameters of responsible gaming and economic prosperity.

New relationships with the European iGaming market

American and European businesses are growing closer in the quickly evolving US iGaming market. This is taking place in the context of recent legal modifications that have made it easier for countries to collaborate internationally. For instance, DraftKings’ recent announcement of an “outstanding” Q1 and raised full-year guidance reflects the sector’s robust growth. European companies are leveraging their wealth of experience and cutting-edge technology to take advantage of the burgeoning American hunger for online gaming.

As they merge into the US market, there’s a buzz that this could lead to the US overtaking Europe’s iGaming business in the next ten years. With companies like Penn Entertainment remaining optimistic about growth despite revenue drops, and Flutter Entertainment moving its primary listing to the NYSE, the US market is showing signs of a significant upswing.

New relationships with the European iGaming market - 1Stop Translations
Pushing limits: the thriving relationship between the American and European iGaming business

Challenges and opportunities for iGaming business in the USA

Despite its growth, the US iGaming market is not without challenges. Operators must navigate a complicated regulatory environment that differs greatly between states. Another major obstacle is the fierce rivalry in the industry, as many providers are fighting for a piece of the action. Further, in order to remain relevant, the quick speed at which technology is developing demands constant innovation.

There are plenty of opportunities despite these difficulties. The repeal of the Professional and Amateur Sports Protection Act (PASPA) has been a game-changer, opening up the market to legal sports betting and, by extension, other forms of online gambling. States like New Jersey, Pennsylvania and Michigan have emerged as leaders, showcasing the potential for revenue generation through iGaming. Additionally, the sector is witnessing a change in customer behavior, as online sportsbooks and mobile gaming are becoming more and more popular.

The financial outlook is also very positive. By 2028, the gross win volume of the US iGaming sector is expected to reach €53 billion, demonstrating a strong development trajectory. This is further supported by the increasing legalization of online gambling across various states and the rising popularity of sports betting.

Challenges and opportunities for iGaming market in the USA - 1Stop Translations
Rolling the dice: navigating challenges and seizing opportunities in the iGaming business landscape of the USA

Set your iGaming business on the course to global success

As iGaming in the US stands on the brink of a new era, the path forward is clear: professional communication practices are not just beneficial, they are essential. For businesses looking to thrive and penetrate new markets, the adoption of precise, iGaming professional translations by industry experts is paramount. It ensures that every nuance, every term, and every cultural reference resonates with the target audience, fostering trust and engagement.

Moreover, tailored marketing strategies that align with the unique preferences and behaviors of local markets can significantly amplify an iGaming enterprise’s reach and relevance. It’s about crafting messages that speak directly to the heart of the market, leveraging local insights to turn potential customers into loyal patrons.

In this competitive landscape, 1Stop Translations stands as your ideal partner. With a deep understanding of the iGaming sector, a penchant for iGaming professional translations, and a commitment to excellence, we offer unparalleled expertise to help your business succeed.

Don’t let language barriers hold you back. Take the leap with 1Stop Translations and ensure your message is heard loud and clear, no matter where your business takes you.


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New regulations and new licences for the Italian iGaming market - 1Stop Translations

New regulations and new licences for the Italian iGaming market

With the recent acceptance of a new legal framework, Italian iGaming has entered a revolutionary period. This important move changes how online gambling and related licenses are viewed in Italy. The Reorganisation Decree of the Ministry of Economy and Finance (MEF) was approved on January 2, 2024, which brought about the first significant changes to the Italian market since its establishment in 2011.

4 minutes – read

The decree presents a thorough regulatory assessment of iGaming in Italy, emphasising the improvement of player protection—including that of minorsas well as the augmentation of social programmes and tax income. It also attempts to stop illegal conduct in the industry.

New regulations and new licences for the Italian iGaming market - 1Stop Translations

What will change for the Italian iGaming business?

A number of significant adjustments are brought about by Italy’s new iGaming regulations, which are expected to completely alter the country’s online gaming market.

The details are as follows:

Duration of License

The new licenses will be valid for nine years, giving operators more time to prepare and carry out their plans.

Expiration of Current Licenses

All of the licenses that are currently in effect are scheduled to expire by the end of this year, in accordance with the government’s plan to begin implementing the new iGaming regulations at the beginning of the following year.

Number of Licenses

A significant amount of interest in the Italian market is anticipated, with at least 50 requests from providers expected to seek these new licenses.

Cost of License

Each license will set operators back EUR 7 million, which is a big investment but a fair representation of the size of the iGaming sector in Italy.

Operating Fee

Operators shall pay an operating fee equal to 3% of Gross Gaming Revenue (GGR), net of gaming taxes, in addition to the authorisation fee.

What will change for the Italian iGaming business? - 1Stop Translations
The Italian iGaming landscape: a shift on the horizon

Investment in Responsible Gaming

To demonstrate their commitment to social responsibility, operators are required to allocate 0.2% of their Gross Gaming Revenue (GGR), net of gambling taxes, to responsible gaming programmes.

Limitation on Ownership

Groups will be limited to possessing no more than five licenses in order to avoid market monopolisation.

Suitability Criteria

Only operators who uphold strict standards are permitted to enter the market, and the decree establishes extremely strict conditions to achieve these requirements.

Penalties

In order to discourage operators and guarantee adherence to iGaming regulations, the potential penalties for non-compliance have been raised.

Limitations on Skins/White Label Websites

Operators are required to display their logo on a single website that has an Italian top-level domain name. The objective of this approach is to decrease customer confusion and simplify the market.

Registry for Shops Offering Top-Up Cards

Shops offering top-up cards for money transfers to gaming accounts are required to pay a yearly registration fee and be listed in a designated registry.

These changes are part of a larger initiative to bring Italy’s iGaming market up to date and make it safer, more regulated, and transparent for both operators and players. It is anticipated that the new framework will result in a more socially conscious and sustainable gaming environment in Italy.

New requirements for the Italian iGaming

The thorough revamp of Italy’s iGaming legislation improves security measures from a technical and payment processing perspective. These precautions are intended to strengthen the gaming ecosystem’s integrity and provide a safe environment for all parties.

Technically speaking, the new rules require internet platforms and software to follow strict guidelines in order to protect equity and stop fraud, dishonesty, and illegal access. This involves providing the regulatory body direct access to each of the casino’s servers, conducting thorough audits, and keeping a secure customer database to prevent illicit gaming activity.

New requirements for iGaming in Italy - 1Stop Translations
Here’s what you need to know about the latest regulations for Italian iGaming

Regarding payments, the rules impose a solid framework in order to safeguard financial activities. This covers the enforcement of the sureties given by the concessionaires as well as the demand for payment of concession fees, penalties, and interest. The goal is to guarantee that all financial transactions in the iGaming industry are open and honest.

In essence, the success of Italian iGaming operators in this new regulatory era will hinge on their ability to provide secure, fair, and transparent gaming experiences, underpinned by iGaming localisation and professional translations that resonate with a global audience.

Bridge the gap between languages

Here’s where 1Stop Translations can have a significant impact. 1Stop Translations is the ideal partner to help you bridge the gap between languages thanks to our expertise in iGaming translations and in-depth knowledge of the iGaming industry. Our expert translation services will guarantee that your message is communicated accurately and sensitively to cultural differences, whether it be for legal documentation, website content or iGaming localisation.

Don’t let language barriers hold you back. Contact 1Stop Translations today and take the first step towards a seamless transition into Italy’s new iGaming era. Ensure your success with iGaming translations that speak directly to your players’ needs.


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Why you should not compare the Latam iGaming market with the European one - 1Stop Translations

Why you should not compare the Latam iGaming market with the European one

Within the iGaming industry, Latin America and Europe are two very different environments, with very different complexities, opportunities and challenges. Even if there may be some surface-level parallels, a closer look shows a complex picture that necessitates a sophisticated perspective. Put simply, it is unlikely that a one-size-fits-all approach will produce the best outcomes.

4 minutes – read

But before explaining why drawing analogies between the two is not only foolish but frequently inaccurate, it’s critical to understand the current situation in the Latam iGaming business.

Why you should not compare the Latam iGaming market with the European one - 1Stop Translations

A quick look at Latam iGaming business

Latin America (Latam), which is marked by a discernible spike in demand, is currently experiencing an unparalleled period of expansion, driven by several elements such as changing iGaming regulations and heightened consumer curiosity. Forecasts show that the industry will continue to grow and that key players will be well-positioned to take advantage of new opportunities.

But in order to understand how the Latam iGaming market and European iGaming market differ from one another, we need to examine the unique geographical and regulatory characteristics of each continent.

The differences between Latin America and Europe in iGaming regulations and market

In contrast to the somewhat standardised terrain of Europe, Latin America is a huge region that is home to a diverse range of cultures, languages, and legal systems. Latin America’s diversity is as rich as it is complex, ranging from the sun-kissed coastlines of Brazil to the Andean heights of Colombia.

The differences between Latin America and Europe in iGaming regulations and market - 1Stop Translations
Explore the regulatory and market differences between Latam iGaming and Europe

Handling this complex terrain calls for a specialised strategy that breaks through borders and appeals to local sensitivities, not just a cursory knowledge of regional characteristics. Different nations have quite different legislative conditions, which calls for a customised approach for every market niche. What is legal in one place could be strictly restricted or even illegal in another, which emphasises the significance of legal advice from a comprehensive legal firm and regulatory compliance.

Furthermore, cultural subtleties are crucial in determining the tastes and actions of customers, therefore communication and gaming offerings must be customised accordingly. Audiences in Argentina may not connect with the same content as those in Mexico, underscoring the necessity for subtle localisation techniques that cross over linguistic and cultural barriers.

The future of Latam iGaming: Challenges and opportunities

The growth of the Latin American iGaming sector has been primarily fuelled by technological breakthroughs, which have ushered in a period of unparalleled accessibility and creativity. With the widespread use of smartphones and high-speed internet connectivity, online gaming platforms are now more accessible to a wider range of people, allowing them to engage in virtual entertainment. Furthermore, the increasing acceptance of cryptocurrencies has become a disruptive force, providing a decentralised substitute for established payment systems and encouraging greater financial inclusion.

The Latam iGaming sector offers countless prospects, but it also presents a fair number of difficulties. A thorough awareness of local legislation is essential for navigating the complicated regulatory landscape; this is a difficult undertaking due to the lack of consistency among jurisdictions. Anti-money laundering (AML) and Know your customer (KYC) requirements must be followed to the letter, which makes due diligence procedures necessary to reduce risk and protect against future legal issues.

The future of Latam iGaming: Challenges and opportunities - 1Stop Translations
The future of LatAm iGaming is bright, with opportunities for growth and innovation

Moreover, industry participants must be flexible and agile due to the dynamic nature of the Latam iGaming sector. Consumer tastes are dynamic and always changing due to growing trends and changing socio-cultural factors. Keeping pace with these changes requires a proactive approach to market research and trend analysis, enabling companies to anticipate shifting consumer preferences and tailor their offerings accordingly.

Using localisation to bolster communication

It is impossible to exaggerate the significance of a localised strategy given these complications. Successful iGaming market penetration is largely dependent on effective communication, which calls for carefully constructed messaging that appeals to regional audiences. Accuracy and cultural sensitivity are crucial whether translating marketing materials, game content, or website content.

Enter 1Stop Translations, a pioneer in the field of expert localisation services and iGaming translations. 1Stop Translations, with our staff of qualified linguists, provides solutions made to meet your specific requirements. Every message is delivered with clarity and precision thanks to our unrelenting dedication to quality and accuracy, which builds deep connections with audiences throughout Latin America.

Although the Latin American iGaming business has enormous room for expansion and innovation, its environment is fundamentally different from that of Europe. iGaming businesses can confidently traverse the difficulties of the Latam market and take advantage of new prospects by adopting a localised strategy and utilising the experience of industry the iGaming translations specialists like 1Stop Translations. In doing so, they stand poised to carve out a niche in this dynamic and ever-evolving landscape, shaping the future of gaming in Latin America and beyond.


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Translations and SEO for iGaming in 2024 - 1Stop Translations

Translations and SEO for iGaming in 2024

Search Engine Optimisation (SEO) is one of the most significant factors in the success of any online business. It’s especially vital for iGaming digital marketing. SEO is the process of optimising your website content so that it’s easier for your customers to find you when they search for terms that are relevant to your business.

4 minutes – read

According to SEO software provider Sistrix, 28.5 per cent of Google users click the first search result that appears, while very few bother to look at results appearing further down the page. It’s especially important for iGaming sites to be optimised for search engines. People seeking a fun leisure activity like online gaming won’t spend a lot of time scrolling through results — they’ll click the first link that looks interesting.

Translations and SEO for iGaming in 2024 - 1Stop Translations

SEO has evolved significantly since its early days. It’s no longer enough to add a few relevant keywords. As well as the technical side of site optimisation, your content needs to be engaging and attractive, offering something of value to your visitors. If you’re seeking to capture an international market, you need to optimise all versions of your site so that they’ll perform well no matter what language your customers use. That’s where quality iGaming translations come in.

Why you need an iGaming international SEO strategy

An effective SEO strategy is vital for iGaming digital marketing. Your strategy needs to encompass a range of different aspects. On the technical side, your site needs to be optimised for good SEO performance. That means a responsive, well-designed site that functions well across a range of platforms, from mobile devices and smart TVs to traditional desktop PCs. The performance of your site will affect your search engine rankings.

Your content also needs to be appealing. A site that’s cluttered, hard to navigate, and populated with low-value content will rapidly drop down in the search results, making it harder to attract and retain players. Your content also needs to be properly localised. This goes beyond basic iGaming translations.

Why you need an iGaming international SEO strategy - 1Stop Translations
Expand your iGaming reach globally with a strategic international SEO approach

A site that’s perfectly translated into a range of languages still won’t perform well internationally if the content itself is only relevant to one region. Visitors from different parts of the world will be looking for content that reflects their interests and culture: regional teams and sporting events, top national celebrities, culturally specific holidays, etc. When a potential customer is looking for iGaming platforms, they might be hoping to bet on a sporting event in their country, for example.

Good iGaming localisation will ensure that they find your site at the top of the search page instead of a competitor’s.

The importance of iGaming SEO content writing

Having interesting and engaging content will help make your site more search engine friendly. Firstly, relevant posts and articles will naturally contain search terms that your customers might be looking for. By including appropriate keywords and phrases, you make your site more discoverable.

The importance of iGaming SEO content writing - 1Stop Translations
Crafting SEO content ensures visibility & engagement, vital for thriving in the competitive iGaming industry

Secondly, quality content encourages visitors to spend longer on your site. Search engines like Google track the amount of time that visitors spend on websites after clicking a link in the search results. If visitors to a particular link spend longer on that site, it’s considered more relevant and its search engine ranking increases. It’s a feedback loop: more visitors and longer visits mean higher page rankings, which mean more visitors, and so on.

To make sure you get the most mileage out of your iGaming SEO content, translations for iGaming need to be accurate and include search terms that are relevant to the region you’re targeting. Translations for iGaming that are inaccurate, dry, or don’t include relevant search terms will undermine the effectiveness of your SEO strategy. Quality translations for iGaming can make a huge difference

iGaming localised translations to conquer new markets

Many business owners make the mistake of accepting lower-quality SEO translations. Machine SEO translations or SEO translations by amateurs can only hurt your visitor retention and SEO. While they might seem superficially acceptable, native speakers of the target language will immediately recognise shoddy iGaming translations.

If you want to expand your iGaming business into new markets and improve your positioning in different regions, you need top-quality professional translations and iGaming localisation from people who understand the importance of engaging content. Ideally, the professionals you hire should also be well versed in iGaming topics.

iGaming localised translations to conquer new markets - 1Stop Translations
Dice roll: global expansion through tailored translations. iGaming embraces localisation to capture different markets.

That’s where 1StopTranslations comes in. With years of expertise in translation and iGaming localisation specifically for the online gambling sector, 1StopTranslations can provide the kind of engaging and search-friendly SEO translations that you need to succeed.

Our skilled and experienced translators will ensure that your SEO content is fresh, appealing and relevant to customers across the globe. To find out how 1StopTranslations can help you, contact us today.


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Estonia marks a turning point in iGaming regulations - 1Stop Translations

Estonia marks a turning point in iGaming regulations

Estonia is a prime example of a European country that has embraced the iGaming sector with open arms. Since 2010, the country has implemented a comprehensive and progressive regulatory framework that allows both domestic and foreign operators to offer online gaming and sports betting services to Estonian customers. The iGaming regulations in Estonia are designed to ensure fair competition, consumer protection, and responsible gaming, while also generating revenue for the state.

4 minutes – read

Coupled with some of the lowest tax rates in Europe and a state-of-the-art digital infrastructure, Estonia appeals to new entrants in a way that no other country does, as long as they’re willing to invest in innovation. With plenty of opportunities for growth, the potential you can achieve in Estonia is seemingly limitless.

Estonia marks a turning point in iGaming regulations - 1Stop Translations

A look at the Estonian iGaming industry

The iGaming industry in Estonia has been growing steadily over the years, thanks to the increasing demand and supply of online gaming and sports betting products. According to Statista, revenue from online gambling reached USD 190.62 million in 2023, up from USD 134.40 million in 2020. This growth was dominated by online lotteries, followed closely by the use of online casinos.

This comes down to several factors. For one, a prominent development in Estonia’s online betting sector is the move towards mobile platforms. The widespread use of smartphones and tablets has led to an increasing number of users engaging in gambling activities via mobile applications or websites tailored for mobile use.

A look at the Estonian iGaming industry - 1Stop Translations
The iGaming industry in Estonia reached USD 190.62 million in 2023

This shift is likely to gain momentum as mobile technology evolves and devices become more sophisticated and convenient. Additionally, live dealer games are gaining traction, offering players a more engaging and authentic gaming experience by allowing real-time interaction with actual dealers and fellow participants. The advancements in live-streaming technology have notably augmented the quality of these gaming experiences.

Additionally, with Estonia’s substantial internet coverage, a significant portion of its residents can access online services. This accessibility has opened up a broad potential market for digital gambling services, enabling increased participation in online betting activities.

iGaming regulations and tax benefits with great digital infrastructure

An even more important reason for the success of the iGaming industry in Estonia is the favourable legislative environment of the country. The iGaming regulations in Estonia are based on two main acts: the Gambling Act and the Gambling Tax Act.

The Gambling Act defines the types of gambling activities, the licensing requirements, the supervision and control mechanisms, and the sanctions for violations. The Gambling Tax Act sets the tax rates and the distribution of the tax revenue.

iGaming operators in Estonia are subject to a 5 per cent tax on their net income, which is one of the lowest rates in Europe. The tax revenue is allocated to various social and cultural causes, such as sports, education, health, and youth programmes.

iGaming regulations and tax benefits with great digital infrastructure - 1Stop Translations
The Estonia’s iGaming sector: where regulatory leniency and tax advantages converge with top-notch digital infrastructure

Despite the planned increase of 1 per cent in 2024, iGaming business operators in Estonia still enjoy a competitive advantage over other European countries, where the tax rates can be as high as 25 per cent or more. Moreover, Estonia offers other benefits for the iGaming industry, such as its economic and political stability, its excellent digital infrastructure, and its robust systems for promoting responsible gaming.

Estonia is one of the most advanced digital societies in the world, with high-speed internet access, e-government services, and e-residency programmes. Estonia is also a member of the European Union and the Eurozone, which provides legal certainty and access to a large market. Furthermore, Estonia has adopted various measures to prevent and combat problem gambling, such as self-exclusion lists, age verification, player protection tools, and awareness campaigns.

How to take advantage of the growing Estonian iGaming business

Given the promising landscape of the iGaming industry in Estonia, it is no wonder that many businesses are looking to expand into this market. However, to succeed in this competitive and regulated environment, effective communication support is essential. This is where 1Stop Translations can help you.

How to take advantage of the growing Estonian iGaming business - 1Stop Translations
Explore Estonia’s thriving iGaming market with 1Stop Translations’ communication support

1Stop Translations is a leading provider of SEO iGaming translations, professional translations, and iGaming marketing strategy in the field of sports betting sites, iGaming and online casinos. We have a team of native speakers, experts, and linguists who can help you create and localise your content for the Estonian market. We can also help you optimise your website, app, or platform for the best user experience and conversion rates.

Whether you need iGaming translations, copywriting, content marketing, SEO, or simply need to improve your iGaming marketing strategy with professional translations, we have the solution for you. Contact us today and let us help you take your iGaming business to the next level in Estonia.


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Affiliate or Influencer Marketing: which should you choose for your iGaming business? - 1Stop Translations

Affiliate or Influencer Marketing: which should you choose for your iGaming business?

Marketing is a crucial aspect of any business, especially in the highly competitive and dynamic iGaming industry. With the rapid growth of online gaming and gambling platforms, attracting and retaining customers is more challenging than ever. That is why many iGaming companies are turning to affiliates and influencers, two of the most popular and effective strategies in the digital era.

4 minutes – read

But what are affiliates and influencers, and how do they differ from each other? More importantly, how can you decide which one is more suitable for your business goals and objectives?

Affiliate or Influencer Marketing: which should you choose for your iGaming business? - 1Stop Translations

What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing, where you pay a commission to an external partner (called an affiliate) for each sale or action that they generate through their website, blog, social media or other channels. The affiliate promotes your iGaming products or services to their audience, using a unique link or code that tracks the source and outcome of each referral.

This type of marketing has several advantages for iGaming businesses, such as:

  • Cost-effectiveness: You only pay for the results that you get, which means you can have a high return on investment (ROI) and avoid wasting money on ineffective campaign
  • Scalability: You can reach a large and diverse audience by partnering with multiple affiliates who have different niches, demographics and geographic locations
  • Trust and credibility: Affiliates can act as advocates for your brand, as they usually have a loyal and engaged following that trusts their recommendations and opinions
What is Affiliate Marketing? - 1Stop Translations
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant

What is Influencer Marketing?

Influencer marketing is a type of social media marketing where you collaborate with an influencer who has a large and loyal following on platforms such as Instagram, YouTube, TikTok or Twitch. The influencer creates and shares content about your iGaming products or services, using their own style and voice, to generate awareness, engagement and conversions among their fans.

Like affiliate marketing, working with influencers has several benefits for iGaming businesses, such as:

  • Brand awareness and exposure: You can reach a massive and highly engaged audience that may not be aware of your brand or products and increase your visibility and recognition in the iGaming market
  • Authenticity and loyalty: Influencers can create authentic and relatable content that resonates with their followers and build a strong and lasting relationship with them based on trust and loyalty
  • Creativity and innovation: Influencers can bring fresh and original ideas and perspectives to your marketing campaigns and help you create unique and memorable experiences for your customers
What is Influencer Marketing? - 1Stop Translations
Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services

How to choose between Affiliate and Influencer Marketing?

As you can see, there are two distinct and powerful marketing strategies that can help you grow your iGaming business. However, they are not mutually exclusive, and you can use them in combination or separately, depending on your specific needs and goals.

To choose the best option for your iGaming company, you have to ask yourself a few questions to get a clearer picture of which marketing approach is more aligned with your business strategy and can deliver the best results for you.

  • Who are your ideal customers, and where can you find them? What are their preferences, behaviours and motivations? How do they consume and share information and content?
  • What are you trying to achieve with your iGaming marketing campaigns? Do you want to increase your sales, leads, or conversions? Do you want to raise your brand awareness, reputation, or loyalty?
  • How much money and time can you allocate to your iGaming marketing efforts? How many and what kind of affiliates or influencers can you afford and manage?
  • What are the trends and opportunities in the iGaming industry and your specific niche? What are your competitors doing and how can you differentiate yourself from them?
How to choose between Affiliate and Influencer Marketing? - 1Stop Translations
Unlocking iGaming success: combining Marketing Strategies for optimal growth your iGaming business

Conclusion

Marketing with affiliates and influencers are two of the most popular and effective ways to promote your iGaming products or services online. But marketing is not the only factor that determines your success.

You also have to provide a high-quality and engaging gaming experience for your customers and communicate with them effectively and efficiently. If you’re operating in the iGaming sector, this might mean using iGaming translations, which are especially important if you are expanding your iGaming business to new and diverse markets, where you have to adapt your content and messages to the local language, culture and regulations.

So where do you find professional and reliable localised translations you can trust to help you with your marketing needs?

At 1Stop Translations, we provide you with accurate, fast and affordable localised translations of your website, app, game, marketing materials and customer support. With nearly two decades of experience, we can even help you reach and connect on a global scale and grow your iGaming business.

To better position your brand, contact us and get a quote for iGaming translations that will effortlessly break down language barriers and open up your business to a new and wider audience.


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The evolution of the iGaming business in the Philippines - 1Stop Translations

The evolution of the iGaming business in the Philippines

The Philippines is one of the fastest-growing and most dynamic markets for the iGaming business in Southeast Asia. With a population of over 100 million people, a strong cultural affinity for gambling, and a supportive regulatory environment, the country offers a lucrative opportunity for iGaming operators and investors. According to Statista, the revenue of the online games industry in the Philippines is projected to reach 2.18 billion U.S. dollars by 2027, up from 1.1 billion in 2020.

4 minutes – read

This impressive growth is driven by several factors, such as the increasing penetration of smartphones and internet access, the popularity of mobile and social games, and the development of the Philippine Offshore Gaming Operators (POGOs) sector.

The evolution of the iGaming business in the Philippines - 1Stop Translations

The POGOs are a new category of offshore gaming licensees that are allowed to offer online gaming services to players outside the Philippines. The POGOs have contributed to the expansion and diversification of the iGaming industry in the Philippines, as they generate employment, tax revenue, and foreign investment. Also notable is the planned launch of PAGCOR’s own online casino, dubbed Casino Filipino, in the first quarter of 2024.

In this article, we will explore the current landscape of the iGaming market in the Philippines, highlighting its potential for expansion amidst new and evolving developments, while also considering its implications from a global standpoint.

What is PAGCOR?

Fair and safe gambling doesn’t always happen on its own and it requires a governing body to ensure best practices. In the Philippines, this is done by the Philippine Amusement and Gaming Corporation (PAGCOR).

What is PAGCOR? - 1Stop Translations
Philippine Amusement and Gaming Corporation is a government-owned and controlled corporation established in 1976

Created in 1976, PAGCOR’s objective is to make sure that the gambling industry is regulated, licenced, and operated properly. They also aim to promote tourism and entertainment, which is why they’re also in charge of building and running casinos, bingo halls, poker clubs, and other gaming places that attract visitors from all over the world.

Government-owned Casino Filipino online

One of the most notable initiatives of PAGCOR is the launch of a new online casino platform under its own casino brand, Casino Filipino. The online casino, which is expected to go live in the first quarter of 2024, aims to extend the reach of PAGCOR’s gaming operations to the global market, especially in Asia, where there is a high demand for online gambling services.

Government-owned Casino Filipino online - 1Stop Translations
Casino Filipino is committed to helping boost the Philippines’ tourism industry by providing world- class entertainment

The online casino will offer a variety of games, such as baccarat, blackjack, roulette, slots, and video poker, as well as live dealer games that will feature real-time interaction with professional croupiers. Moreover, the online casino will leverage the latest virtual reality technology to deliver immersive and cutting-edge gaming experiences to its customers, allowing them to enjoy the thrill and excitement of a real casino from the comfort of their homes.

The new Philippines iGaming licence

Another major development in the iGaming business is the introduction of the Philippines iGaming licence, which is a new type of online gaming licence that allows operators to offer their services to customers outside the Philippines.

The iGaming licence was launched in December 2023 by the Philippine Offshore Gaming Operators (POGO) Regulatory Office, which is the division of PAGCOR that regulates the offshore gaming industry in the country.

The new Philippines iGaming Licence - 1Stop Translations
The new Philippines iGaming licence was launched in December 2023 by the Philippine Offshore Gaming Operators (POGO) Regulatory Office

The online gaming licence has attracted considerable interest from the iGaming industry, as it offers several advantages over the more established Curacao licence, such as lower fees, faster processing, higher security, and greater flexibility. The iGaming licence also enables operators to access the lucrative Asian market, which accounts for more than 60% of global online gambling revenues.

The importance of language support and localised translations

As the iGaming business in the Philippines continues to grow and expand, it is essential for operators to ensure effective and professional communication with their target markets, especially in regions where English is not the primary language.

Language support and localised professional translations are key factors that can enhance the user experience, trust, and loyalty of customers, as well as increase the conversion and retention rates of operators. By using 1Stop Translations, you can invest in quality language services that will provide accurate, reliable, and culturally appropriate translations of your website, games, marketing materials, and customer support.

Our professional iGaming translations can not only ensure that you remove the language barriers for players all over the world, but they’ll also help you gain a competitive edge and establish a strong presence in the globalised iGaming market, particularly in burgeoning regions such as Asia.


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How to use generative artificial intelligence in sports betting business - 1Stop Translations

How to use generative artificial intelligence in sports betting business

For sports betting service providers, staying ahead of the game is essential to success. You need to constantly innovate and offer the best products and services to your users. One of the most powerful tools that can help you achieve this goal is generative artificial intelligence.

4 minutes – read

Generative artificial intelligence (AI) is a branch of AI that can create new content or data from scratch, such as images, text, music, or speech. Generative AI has been growing rapidly in the past few years, thanks to advancements in deep learning and neural networks, to the point where it’s become commonplace in entertainment, education, health and marketing. But how can generative AI be used in the sports betting business?

How to use generative artificial intelligence in sports betting business - 1Stop Translations

AI algorithms for improving odds’ accuracy

One of the most important aspects of the sports betting business is the calculation of betting odds. Betting odds are the numerical expression of the probability of an event happening, such as a team winning a match or a player scoring a goal. Betting odds are also the basis of how much money a user can win or lose from placing a bet.

Calculating betting odds is not an easy task either. It requires a lot of data analysis, statistical modelling and human expertise. Moreover, betting odds need to be constantly updated and adjusted, as new information and events can affect the outcome of a match. This is where generative AI can help.

AI algorithms for improving odds' accuracy - 1Stop Translations
How to use AI algorithms for improving odds’ accuracy

Generative AI can use deep learning algorithms to process large amounts of data, such as historical results, player performance, injuries, weather and more, and generate accurate and dynamic betting odds in real time. Generative AI can also learn from the feedback and behaviour of users and optimise the betting odds to maximise the profit and satisfaction of both the service provider and the user. It’s a win-win.

Sports betting chatbots and content

Another aspect where generative AI can be useful to you is the creation of AI-enabled chatbots and content. Chatbots are software applications that can interact with users via text or voice, and provide them with information, assistance, or entertainment.

Generative Artificial Intelligence can create chatbots and content that are tailored to the needs and preferences of the user and enhance their experience and engagement with the sports betting service. For example, generative AI can create a chatbot that can answer a user’s questions about betting rules, available matches, best bets or simply the latest news.

Sports betting chatbots and content - 1Stop Translations
AI chatbots can simulate human-like conversations

It can even create a chatbot that can interact with users to talk about their favourite teams, players or sports, and provide them with personalised tips or fun facts.

As for content, generative AI is capable of creating any form of media that can attract and retain users, such as articles, blogs, podcasts, videos and more.

Personalised sports betting tips and experiences

It should come as no surprise that generative AI also works wonders for personalising the sports betting experience by customizing the products and services to the individual needs and preferences of the users, such as their location, language, interests, goals, or behaviour. This process can improve user satisfaction, trust, and loyalty, and increase the revenue and growth of the service provider.

For example, generative AI can create a personalised dashboard that shows a user the best matches, bets, and odds for their favourite sports, teams, or players. It can also create a personalised newsletter that sends a user the latest news, updates, and promotions that are relevant to their interests and goals.

Generative AI can even go so far as to create a personalised assistant that guides a user through the betting process and provides them with smart and timely advice on how to place the best bets, manage their budget or avoid common mistakes.

Personalised sports betting tips and experiences - 1Stop Translations
Personalization in sports betting is a major factor operators should embrace in providing a positive customer experience

However, personalisation is not only about the content but also about the context. To provide a truly personalised user experience, you need to consider the cultural and linguistic aspects of their users, especially if you operate in different countries or regions. This is where professional sports betting translations and iGaming localisation come into play. Professional translations and localised translations are essential to ensure the quality, accuracy, and relevance of your products and services, and to maximise user engagement and trust.

If you are looking for professional sports betting translations and iGaming localisation services for your sports betting business, consider 1Stop Translations. At 1Stop Translations, we specialise in the creation of multilingual content dedicated to the iGaming industry, such as sports betting sites, iGaming platforms and online casinos.

Whether you need to perform iGaming localisation or translate your website, app, chatbot or your marketing materials, 1Stop Translations can provide you with the best solutions for your sports betting business. Contact us today and get a free quote for your project.


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A look at the most popular payment methods for online casinos - 1Stop Translations

A look at the most popular payment methods for online casinos

The iGaming industry is one of the most dynamic and competitive sectors in the world and it should come as no surprise. With millions of players and billions of dollars at stake, iGaming speaks to our competitive nature like nothing has before.

But to succeed in this fast-paced and ever-changing environment, online casino providers need to offer not only a variety of games and bonuses but also a range of payment methods that suit the needs and preferences of their customers.

4 minutes – read

Payment methods are more than just a way to deposit and withdraw money from online casinos. They are also a reflection of the trust, security, convenience and innovation that online casino providers can offer to their players.

In this article, we will look at the most popular payment methods for online casinos in the iGaming industry and how using iGaming translations can help providers adapt their payment methods to the trends and demands of the ever-changing iGaming market.

A look at the most popular payment methods for online casinos - 1Stop Translations

Credit card or digital wallet?

One of the most universally used payment methods for online casinos in the iGaming industry is the credit or debit card. This option is convenient, fast and easy to use. Moreover, credit or debit cards usually offer a high level of security and protection against fraud or theft when used online, as well as the possibility of disputing charges or requesting refunds in case of any issues.

Credit cards aren’t without their drawbacks, however. Unexpected fees, transaction limits and the restriction of online casino transactions in some countries are all potential barriers to playing.

Credit card or digital wallet? - 1Stop Translations
The most used payment method in the iGaming industry is the credit or debit card

Naturally, these drawbacks have given rise to other methods of payment, namely the digital wallet. This option is a type of online account that allows users to store and transfer money electronically. Digital wallets, like Apple Pay, Google Pay and PayPal, for example, offer several benefits, such as the speed and convenience of transactions, the anonymity and privacy of personal and financial information, and lower fees.

On the other hand, digital wallets rely heavily on an internet connection and the lower level of security and protection compared to credit or debit cards make them more vulnerable to hacking or phishing attacks.

Cryptocurrency for anonymous and fast transactions

Another payment method that is steadily gaining popularity and usage in the online casino world is cryptocurrency, also known as virtual or digital currency. This option is a type of decentralised and encrypted digital asset that operates independently of any central authority or intermediary.

Cryptocurrencies offer several advantages, including transaction anonymity and confidentiality, the speed and efficiency of transactions, and lower fees compared to other payment methods.

Cryptocurrency for anonymous and fast transactions - 1Stop Translations
Cryptocurrencies offer several advantages in the iGaming industry

Cryptocurrency is still in its infancy, though, and despite its promise, is still a work in progress. The volatility and unpredictability of its value, the complexity and difficulty of its usage and the lack of regulation and oversight all make crypto a few years away from being fully adopted by players.

The most important factors for online casinos: privacy, security and localisation

Regardless of the payment method chosen, some factors are essential for online casinos to ensure the quality and reliability of their iGaming services and to foster customer loyalty. These factors are privacy, security, and localisation.

Privacy

Online casinos need to ensure that they comply with relevant data protection laws and regulations, such as the GDPR in the EU, and that they use encryption and authentication techniques to safeguard the data from unauthorised access or misuse. Moreover, they need to respect the users’ choices and consent regarding the collection, processing, and sharing of their data.

The most important factors for online casinos: privacy, security and localisation - 1Stop Translations
The most important factors for online casinos are privacy, security and localisation

Security

Here, the implementation of security measures and protocols is key. These include firewalls, antivirus and anti-fraud systems, and live support and assistance to users in case of any issues or disputes.

Localisation

Localisation refers to the adaptation and customisation of online casino content to the specific needs and expectations of the users in different countries and regions. In addition to providing different payment methods, online casinos must ensure that they use the correct iGaming translations to provide clear and accurate information about the terms and conditions, fees, and legal and regulatory aspects of each payment method.

To do this, it’s imperative to use professional and localised translations to ensure the quality and consistency of the site’s content. This involves localising not only the language but also the currency, units, symbols, formats and cultural references, as well as the tone and style.

If you are looking for a professional and experienced partner to help you with your online casino content, iGaming marketing or iGaming translations, contact 1Stop Translations. We are a leading provider of localised translations and multilingual iGaming services, with a team of experts and native speakers who can help you with any project, big or small.


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