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Here’s why you should not use automatic translation for your iGaming site - 1Stop Translations

Here’s why you should not use automatic translation for your iGaming site

If you do business online, you know there are more options on the market than ever before promising convenience and cost-effectiveness by quickly converting content from one language to another. It’s an essential step, after all, and one that helps your content reach new demographics.

4 minutes – read

However, relying solely on automatic iGaming translations for your site can lead to significant pitfalls; the nuances of language, particularly in the context of iGaming marketing and customer engagement, often quite literally get lost in translation. This approach not only risks miscommunication but also undermines the credibility and user experience of your platform.

Here’s why you should not use automatic translation for your iGaming site - 1Stop Translations

A professional appearance for globalised iGaming companies

Automatic translation software, while tempting for its ability to swiftly translate content into multiple languages at a minimal cost, often falls short in accuracy. Systems like this work by mechanically translating text from a source language, often resulting in awkward phrasing, incorrect interpretations and cultural missteps in the target language. For iGaming businesses expanding into international markets, these errors can be particularly damaging.

With tight regulations and legal standards in iGaming, there’s also no room for getting the message wrong. For example, the following must be clearly understood by every audience to ensure proper transparency:

  • Terms and conditions
  • Rules and guidelines
  • Payment and withdrawal information
  • FAQs and Help sections
  • Privacy policy and terms of service
A professional appearance for globalised iGaming companies - 1Stop Translations
Crafting a professional image is essential for global iGaming companies to build trust and credibility in an increasingly competitive market.

Leaving these up to automatic translation software instead of professional and localised translations is irresponsible.

Poorly translated content not only fails to convey a professional image and clear language but also risks confusing and alienating potential customers. In the competitive world of online gaming, where trust and clarity are paramount, relying on automatic translations can undermine efforts to build a strong global brand presence.

Localised translations for a better iGaming experience

iGaming also thrives on engagement and immersion, where players seek an experience that feels both familiar and engaging. Effective communication in their native language is crucial for this connection. Automatic translation, however, often fails to capture the nuances of idioms, slang and cultural references that resonate with players. This is where localised translations become indispensable.

Localised translations for a better iGaming experience - 1Stop Translations
Enhance your iGaming experience with tailored localised translations.

Unlike mere translation, localisation adapts content not just linguistically but culturally, ensuring it feels natural and resonant to the target audience. Achieving this level of authenticity and relevance is simply beyond the capabilities of automatic translation tools, underscoring the importance of investing in professional translations and localisation services for iGaming companies aiming to succeed on the global stage.

SEO and digital marketing implications of incorrect translations

When it comes to web and digital marketing strategies for your site, the accuracy of your iGaming translations can make or break your online presence. It’s not just about getting the words right; it’s about ensuring that your content reflects what users are actually searching for. Search engines like Google and Bing are smart—they crawl through websites to match user queries with relevant content. If your site’s text is poorly translated or relies solely on automatic translation, it may not align with the search terms and keywords your potential players are using. This mismatch can seriously hurt your visibility in search engine results pages (SERPs).

And therein lies the problem. Many of these systems don’t actually translate your site until a user clicks on it. That means search engine crawlers often index only the original language version of your pages, missing out on the translated content that’s visible to your visitors. Essentially, you could have a beautifully translated iGaming site in multiple languages, but if search engines aren’t indexing those versions properly, you’re losing out on organic search traffic.

Imagine this scenario: a player in Germany searches for “best online slots” in German. If your iGaming site’s German translation isn’t spot on, it might not appear in the search results, even though you offer exactly what they’re looking for. That’s a missed opportunity to connect with potential players and grow your business.

SEO and digital marketing implications of incorrect translations - 1Stop Translations
Navigating the pitfalls: The SEO and digital marketing setbacks of inaccurate translations can hinder global outreach.

Localisation, not just translation, is key here. It involves adapting your content to resonate with local cultures and languages, but also boost your chances of ranking well in local search results.
Moreover, tailored marketing strategies that align with the unique preferences and behaviors of local markets can significantly amplify an iGaming enterprise’s reach and relevance. It’s about crafting messages that speak directly to the heart of the market, leveraging local insights to turn potential customers into loyal patrons.

If you’re serious about expanding your iGaming business globally, investing in professional localisation services is crucial. It ensures that your site speaks the language of your players effectively, both figuratively and literally, and attracts the right audience organically.

By choosing a specialised agency like 1Stop Translations, with years of experience in iGaming translations and digital marketing, you’ll receive accurate and compliant translations that enhance user experience and maximise your site’s visibility in international markets. Contact us and we’ll not only help improve communication with your global audience but also strengthen your brand’s credibility and competitiveness in the dynamic world of iGaming.


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1Stop Translations and Bombay Play together to conquer the mobile games market - 1Stop Translations

Mobile game localisation: 1Stop Translations partners with Bombay Play for global success

In today’s mobile-dominated business landscape, professional mobile game localisation is not an option, but a necessity for success. With over 3.5 billion players worldwide and a market worth $135 billion, mobile games offer an immense opportunity for developers who want to expand their audience and increase their profits.

2 minutes – read

However, in order to fully exploit this potential, it is crucial to overcome language and cultural barriers. Localisation, the process of adapting a game to a specific language and culture, is the key to unlocking the global market and achieving international success.

Mobile game localisation: 1Stop Translations partners with Bombay Play for global success - 1Stop Translations

Developing a multilingual mobile game allows for the connection with millions of players around the world, multiplying your audience and earning opportunities. In addition, localisation increases player engagement, offering a more personalised and rewarding gaming experience.

A concrete example of the importance of localisation is Apple’s directives which require the translation of mobile games into at least 14 languages. By localising a game, developers not only meet these directives, but also gain a distinct competitive edge over competitors who do not.

1Stop Translations and Bombay Play together to conquer the mobile games market

Bombay Play, an Indian mobile game development company founded in 2017, has reached a significant milestone with its acclaimed title “Block Heads: Duel puzzle games”. Recognising its innovative and engaging gameplay, Google Play awarded Block Heads with the prestigious Best of 2023” award for India.

This mobile game stands out from the crowd thanks to the combination of strategic elements of the classic block puzzles with an exciting real-time multiplayer mode. Unlike traditional puzzle games, Block Heads tests players’ logical skills and speed in an intense head-to-head challenge.

Players take turns placing blocks within a 9×9 grid, trying to create combinations and score higher than their opponent.

Its uniqueness was greeted with great enthusiasm by the gaming community, with over 100,000 downloads on the Google Play Store within days of its official launch. The game was also praised by the Google Play team, who recognised its value and great innovation.

1Stop Translations and Bombay Play together to conquer the mobile games market
Block Heads: a perfect example of mobile game localisation

The planetary success of Block Heads is no coincidence at all. A fundamental part of this triumph was its meticulous localisation into different languages of the world.

Thanks to 1Stop Translations’ proven experience in the mobile video game industry, the puzzle game has broken down geographical and cultural boundaries, being translated and adapted into Brazilian Portuguese, Hindi, Arabic, European Spanish, German, Korean, Japanese, Indonesian and Turkish. Localisation has embraced every aspect of the gaming experience, immersing players in a perfectly understandable virtual world.

1Stop Translations worked closely with the Bombay Play team, painstakingly analysing every aspect of the game and pinpointing key points to be localised. Subsequently, a team of expert translators and native speakers translated the texts with the utmost accuracy, paying attention to both the literal meaning and the linguistic and cultural nuances of each target language.

The end result is a mobile game that knows no language barriers, capable of engaging players from all over the world and offering them an authentic and engaging gaming experience.

Contact us today to find out how we can help you grow your mobile game business.


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The future of US iGaming business - 1Stop Translations

The future of US iGaming business

Within the ever-changing American economic landscape, the iGaming industry has become a powerful force in the digital economy. The sector has redefined the boundaries between interactive entertainment and betting, growing from a niche market to a developing powerhouse thanks to several legislative reforms. Keeping a close eye on consumer trends and technology developments, iGaming in the US is headed for unparalleled expansion. This transformative journey is not just reshaping the gaming landscape; it’s reimagining the very fabric of American entrepreneurship.

4 minutes – read

As we delve into the intricacies of this rapidly evolving domain, one thing is clear: the future of iGaming in the US is not just about games – it’s about the strategic interplay of regulation, innovation and market potential.

The future of US iGaming business - 1Stop Translations

The evolution of iGaming regulations in the US

With every state having the authority to create its own iGaming regulations in the digital ledger of gaming law, the legislative fabric of the United States of America is as diverse as the nation itself. This decentralized method has resulted in a mishmash of laws, with one state’s permissive laws being another’s burdensome red tape.

The way that iGaming regulations have developed is a monument to the American spirit of independence, which encourages innovation and competition while adjusting to the distinct political, social, and economic landscapes of each state.

The evolution of iGaming regulations in the US - 1Stop Translations
From prohibition to proliferation: Witness the transformative journey of iGaming regulations in the US, shaping the landscape of the iGaming industry

The ramifications are profound: a patchwork of policies that both challenges and empowers the industry to navigate through a labyrinth of legal frameworks. As states calibrate their stances, the iGaming sector stands at the forefront of a regulatory renaissance, poised to redefine the parameters of responsible gaming and economic prosperity.

New relationships with the European iGaming market

American and European businesses are growing closer in the quickly evolving US iGaming market. This is taking place in the context of recent legal modifications that have made it easier for countries to collaborate internationally. For instance, DraftKings’ recent announcement of an “outstanding” Q1 and raised full-year guidance reflects the sector’s robust growth. European companies are leveraging their wealth of experience and cutting-edge technology to take advantage of the burgeoning American hunger for online gaming.

As they merge into the US market, there’s a buzz that this could lead to the US overtaking Europe’s iGaming business in the next ten years. With companies like Penn Entertainment remaining optimistic about growth despite revenue drops, and Flutter Entertainment moving its primary listing to the NYSE, the US market is showing signs of a significant upswing.

New relationships with the European iGaming market - 1Stop Translations
Pushing limits: the thriving relationship between the American and European iGaming business

Challenges and opportunities for iGaming business in the USA

Despite its growth, the US iGaming market is not without challenges. Operators must navigate a complicated regulatory environment that differs greatly between states. Another major obstacle is the fierce rivalry in the industry, as many providers are fighting for a piece of the action. Further, in order to remain relevant, the quick speed at which technology is developing demands constant innovation.

There are plenty of opportunities despite these difficulties. The repeal of the Professional and Amateur Sports Protection Act (PASPA) has been a game-changer, opening up the market to legal sports betting and, by extension, other forms of online gambling. States like New Jersey, Pennsylvania and Michigan have emerged as leaders, showcasing the potential for revenue generation through iGaming. Additionally, the sector is witnessing a change in customer behavior, as online sportsbooks and mobile gaming are becoming more and more popular.

The financial outlook is also very positive. By 2028, the gross win volume of the US iGaming sector is expected to reach €53 billion, demonstrating a strong development trajectory. This is further supported by the increasing legalization of online gambling across various states and the rising popularity of sports betting.

Challenges and opportunities for iGaming market in the USA - 1Stop Translations
Rolling the dice: navigating challenges and seizing opportunities in the iGaming business landscape of the USA

Set your iGaming business on the course to global success

As iGaming in the US stands on the brink of a new era, the path forward is clear: professional communication practices are not just beneficial, they are essential. For businesses looking to thrive and penetrate new markets, the adoption of precise, iGaming professional translations by industry experts is paramount. It ensures that every nuance, every term, and every cultural reference resonates with the target audience, fostering trust and engagement.

Moreover, tailored marketing strategies that align with the unique preferences and behaviors of local markets can significantly amplify an iGaming enterprise’s reach and relevance. It’s about crafting messages that speak directly to the heart of the market, leveraging local insights to turn potential customers into loyal patrons.

In this competitive landscape, 1Stop Translations stands as your ideal partner. With a deep understanding of the iGaming sector, a penchant for iGaming professional translations, and a commitment to excellence, we offer unparalleled expertise to help your business succeed.

Don’t let language barriers hold you back. Take the leap with 1Stop Translations and ensure your message is heard loud and clear, no matter where your business takes you.


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New regulations and new licences for the Italian iGaming market - 1Stop Translations

New regulations and new licences for the Italian iGaming market

With the recent acceptance of a new legal framework, Italian iGaming has entered a revolutionary period. This important move changes how online gambling and related licenses are viewed in Italy. The Reorganisation Decree of the Ministry of Economy and Finance (MEF) was approved on January 2, 2024, which brought about the first significant changes to the Italian market since its establishment in 2011.

4 minutes – read

The decree presents a thorough regulatory assessment of iGaming in Italy, emphasising the improvement of player protection—including that of minorsas well as the augmentation of social programmes and tax income. It also attempts to stop illegal conduct in the industry.

New regulations and new licences for the Italian iGaming market - 1Stop Translations

What will change for the Italian iGaming business?

A number of significant adjustments are brought about by Italy’s new iGaming regulations, which are expected to completely alter the country’s online gaming market.

The details are as follows:

Duration of License

The new licenses will be valid for nine years, giving operators more time to prepare and carry out their plans.

Expiration of Current Licenses

All of the licenses that are currently in effect are scheduled to expire by the end of this year, in accordance with the government’s plan to begin implementing the new iGaming regulations at the beginning of the following year.

Number of Licenses

A significant amount of interest in the Italian market is anticipated, with at least 50 requests from providers expected to seek these new licenses.

Cost of License

Each license will set operators back EUR 7 million, which is a big investment but a fair representation of the size of the iGaming sector in Italy.

Operating Fee

Operators shall pay an operating fee equal to 3% of Gross Gaming Revenue (GGR), net of gaming taxes, in addition to the authorisation fee.

What will change for the Italian iGaming business? - 1Stop Translations
The Italian iGaming landscape: a shift on the horizon

Investment in Responsible Gaming

To demonstrate their commitment to social responsibility, operators are required to allocate 0.2% of their Gross Gaming Revenue (GGR), net of gambling taxes, to responsible gaming programmes.

Limitation on Ownership

Groups will be limited to possessing no more than five licenses in order to avoid market monopolisation.

Suitability Criteria

Only operators who uphold strict standards are permitted to enter the market, and the decree establishes extremely strict conditions to achieve these requirements.

Penalties

In order to discourage operators and guarantee adherence to iGaming regulations, the potential penalties for non-compliance have been raised.

Limitations on Skins/White Label Websites

Operators are required to display their logo on a single website that has an Italian top-level domain name. The objective of this approach is to decrease customer confusion and simplify the market.

Registry for Shops Offering Top-Up Cards

Shops offering top-up cards for money transfers to gaming accounts are required to pay a yearly registration fee and be listed in a designated registry.

These changes are part of a larger initiative to bring Italy’s iGaming market up to date and make it safer, more regulated, and transparent for both operators and players. It is anticipated that the new framework will result in a more socially conscious and sustainable gaming environment in Italy.

New requirements for the Italian iGaming

The thorough revamp of Italy’s iGaming legislation improves security measures from a technical and payment processing perspective. These precautions are intended to strengthen the gaming ecosystem’s integrity and provide a safe environment for all parties.

Technically speaking, the new rules require internet platforms and software to follow strict guidelines in order to protect equity and stop fraud, dishonesty, and illegal access. This involves providing the regulatory body direct access to each of the casino’s servers, conducting thorough audits, and keeping a secure customer database to prevent illicit gaming activity.

New requirements for iGaming in Italy - 1Stop Translations
Here’s what you need to know about the latest regulations for Italian iGaming

Regarding payments, the rules impose a solid framework in order to safeguard financial activities. This covers the enforcement of the sureties given by the concessionaires as well as the demand for payment of concession fees, penalties, and interest. The goal is to guarantee that all financial transactions in the iGaming industry are open and honest.

In essence, the success of Italian iGaming operators in this new regulatory era will hinge on their ability to provide secure, fair, and transparent gaming experiences, underpinned by iGaming localisation and professional translations that resonate with a global audience.

Bridge the gap between languages

Here’s where 1Stop Translations can have a significant impact. 1Stop Translations is the ideal partner to help you bridge the gap between languages thanks to our expertise in iGaming translations and in-depth knowledge of the iGaming industry. Our expert translation services will guarantee that your message is communicated accurately and sensitively to cultural differences, whether it be for legal documentation, website content or iGaming localisation.

Don’t let language barriers hold you back. Contact 1Stop Translations today and take the first step towards a seamless transition into Italy’s new iGaming era. Ensure your success with iGaming translations that speak directly to your players’ needs.


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Why you should not compare the Latam iGaming market with the European one - 1Stop Translations

Why you should not compare the Latam iGaming market with the European one

Within the iGaming industry, Latin America and Europe are two very different environments, with very different complexities, opportunities and challenges. Even if there may be some surface-level parallels, a closer look shows a complex picture that necessitates a sophisticated perspective. Put simply, it is unlikely that a one-size-fits-all approach will produce the best outcomes.

4 minutes – read

But before explaining why drawing analogies between the two is not only foolish but frequently inaccurate, it’s critical to understand the current situation in the Latam iGaming business.

Why you should not compare the Latam iGaming market with the European one - 1Stop Translations

A quick look at Latam iGaming business

Latin America (Latam), which is marked by a discernible spike in demand, is currently experiencing an unparalleled period of expansion, driven by several elements such as changing iGaming regulations and heightened consumer curiosity. Forecasts show that the industry will continue to grow and that key players will be well-positioned to take advantage of new opportunities.

But in order to understand how the Latam iGaming market and European iGaming market differ from one another, we need to examine the unique geographical and regulatory characteristics of each continent.

The differences between Latin America and Europe in iGaming regulations and market

In contrast to the somewhat standardised terrain of Europe, Latin America is a huge region that is home to a diverse range of cultures, languages, and legal systems. Latin America’s diversity is as rich as it is complex, ranging from the sun-kissed coastlines of Brazil to the Andean heights of Colombia.

The differences between Latin America and Europe in iGaming regulations and market - 1Stop Translations
Explore the regulatory and market differences between Latam iGaming and Europe

Handling this complex terrain calls for a specialised strategy that breaks through borders and appeals to local sensitivities, not just a cursory knowledge of regional characteristics. Different nations have quite different legislative conditions, which calls for a customised approach for every market niche. What is legal in one place could be strictly restricted or even illegal in another, which emphasises the significance of legal advice from a comprehensive legal firm and regulatory compliance.

Furthermore, cultural subtleties are crucial in determining the tastes and actions of customers, therefore communication and gaming offerings must be customised accordingly. Audiences in Argentina may not connect with the same content as those in Mexico, underscoring the necessity for subtle localisation techniques that cross over linguistic and cultural barriers.

The future of Latam iGaming: Challenges and opportunities

The growth of the Latin American iGaming sector has been primarily fuelled by technological breakthroughs, which have ushered in a period of unparalleled accessibility and creativity. With the widespread use of smartphones and high-speed internet connectivity, online gaming platforms are now more accessible to a wider range of people, allowing them to engage in virtual entertainment. Furthermore, the increasing acceptance of cryptocurrencies has become a disruptive force, providing a decentralised substitute for established payment systems and encouraging greater financial inclusion.

The Latam iGaming sector offers countless prospects, but it also presents a fair number of difficulties. A thorough awareness of local legislation is essential for navigating the complicated regulatory landscape; this is a difficult undertaking due to the lack of consistency among jurisdictions. Anti-money laundering (AML) and Know your customer (KYC) requirements must be followed to the letter, which makes due diligence procedures necessary to reduce risk and protect against future legal issues.

The future of Latam iGaming: Challenges and opportunities - 1Stop Translations
The future of LatAm iGaming is bright, with opportunities for growth and innovation

Moreover, industry participants must be flexible and agile due to the dynamic nature of the Latam iGaming sector. Consumer tastes are dynamic and always changing due to growing trends and changing socio-cultural factors. Keeping pace with these changes requires a proactive approach to market research and trend analysis, enabling companies to anticipate shifting consumer preferences and tailor their offerings accordingly.

Using localisation to bolster communication

It is impossible to exaggerate the significance of a localised strategy given these complications. Successful iGaming market penetration is largely dependent on effective communication, which calls for carefully constructed messaging that appeals to regional audiences. Accuracy and cultural sensitivity are crucial whether translating marketing materials, game content, or website content.

Enter 1Stop Translations, a pioneer in the field of expert localisation services and iGaming translations. 1Stop Translations, with our staff of qualified linguists, provides solutions made to meet your specific requirements. Every message is delivered with clarity and precision thanks to our unrelenting dedication to quality and accuracy, which builds deep connections with audiences throughout Latin America.

Although the Latin American iGaming business has enormous room for expansion and innovation, its environment is fundamentally different from that of Europe. iGaming businesses can confidently traverse the difficulties of the Latam market and take advantage of new prospects by adopting a localised strategy and utilising the experience of industry the iGaming translations specialists like 1Stop Translations. In doing so, they stand poised to carve out a niche in this dynamic and ever-evolving landscape, shaping the future of gaming in Latin America and beyond.


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Translations and SEO for iGaming in 2024 - 1Stop Translations

Translations and SEO for iGaming in 2024

Search Engine Optimisation (SEO) is one of the most significant factors in the success of any online business. It’s especially vital for iGaming digital marketing. SEO is the process of optimising your website content so that it’s easier for your customers to find you when they search for terms that are relevant to your business.

4 minutes – read

According to SEO software provider Sistrix, 28.5 per cent of Google users click the first search result that appears, while very few bother to look at results appearing further down the page. It’s especially important for iGaming sites to be optimised for search engines. People seeking a fun leisure activity like online gaming won’t spend a lot of time scrolling through results — they’ll click the first link that looks interesting.

Translations and SEO for iGaming in 2024 - 1Stop Translations

SEO has evolved significantly since its early days. It’s no longer enough to add a few relevant keywords. As well as the technical side of site optimisation, your content needs to be engaging and attractive, offering something of value to your visitors. If you’re seeking to capture an international market, you need to optimise all versions of your site so that they’ll perform well no matter what language your customers use. That’s where quality iGaming translations come in.

Why you need an iGaming international SEO strategy

An effective SEO strategy is vital for iGaming digital marketing. Your strategy needs to encompass a range of different aspects. On the technical side, your site needs to be optimised for good SEO performance. That means a responsive, well-designed site that functions well across a range of platforms, from mobile devices and smart TVs to traditional desktop PCs. The performance of your site will affect your search engine rankings.

Your content also needs to be appealing. A site that’s cluttered, hard to navigate, and populated with low-value content will rapidly drop down in the search results, making it harder to attract and retain players. Your content also needs to be properly localised. This goes beyond basic iGaming translations.

Why you need an iGaming international SEO strategy - 1Stop Translations
Expand your iGaming reach globally with a strategic international SEO approach

A site that’s perfectly translated into a range of languages still won’t perform well internationally if the content itself is only relevant to one region. Visitors from different parts of the world will be looking for content that reflects their interests and culture: regional teams and sporting events, top national celebrities, culturally specific holidays, etc. When a potential customer is looking for iGaming platforms, they might be hoping to bet on a sporting event in their country, for example.

Good iGaming localisation will ensure that they find your site at the top of the search page instead of a competitor’s.

The importance of iGaming SEO content writing

Having interesting and engaging content will help make your site more search engine friendly. Firstly, relevant posts and articles will naturally contain search terms that your customers might be looking for. By including appropriate keywords and phrases, you make your site more discoverable.

The importance of iGaming SEO content writing - 1Stop Translations
Crafting SEO content ensures visibility & engagement, vital for thriving in the competitive iGaming industry

Secondly, quality content encourages visitors to spend longer on your site. Search engines like Google track the amount of time that visitors spend on websites after clicking a link in the search results. If visitors to a particular link spend longer on that site, it’s considered more relevant and its search engine ranking increases. It’s a feedback loop: more visitors and longer visits mean higher page rankings, which mean more visitors, and so on.

To make sure you get the most mileage out of your iGaming SEO content, translations for iGaming need to be accurate and include search terms that are relevant to the region you’re targeting. Translations for iGaming that are inaccurate, dry, or don’t include relevant search terms will undermine the effectiveness of your SEO strategy. Quality translations for iGaming can make a huge difference

iGaming localised translations to conquer new markets

Many business owners make the mistake of accepting lower-quality SEO translations. Machine SEO translations or SEO translations by amateurs can only hurt your visitor retention and SEO. While they might seem superficially acceptable, native speakers of the target language will immediately recognise shoddy iGaming translations.

If you want to expand your iGaming business into new markets and improve your positioning in different regions, you need top-quality professional translations and iGaming localisation from people who understand the importance of engaging content. Ideally, the professionals you hire should also be well versed in iGaming topics.

iGaming localised translations to conquer new markets - 1Stop Translations
Dice roll: global expansion through tailored translations. iGaming embraces localisation to capture different markets.

That’s where 1StopTranslations comes in. With years of expertise in translation and iGaming localisation specifically for the online gambling sector, 1StopTranslations can provide the kind of engaging and search-friendly SEO translations that you need to succeed.

Our skilled and experienced translators will ensure that your SEO content is fresh, appealing and relevant to customers across the globe. To find out how 1StopTranslations can help you, contact us today.


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Africa: the iGaming El Dorado? 1Stop Translations and Suss Ads formalise their partnership - 1Stop Translations

Africa: the iGaming El Dorado? 1Stop Translations and Suss Ads formalise their partnership

Africa represents a new El Dorado for iGaming. In 2024, 1Stop Translations seizes this opportunity by entering into a strategic partnership with Suss Ads, a leading Kenyan technology and marketing services provider.

2 minutes – read

This collaboration was born after the meeting between the two companies at ICE London held in February 2024, with the common intention of integrating their services for companies operating in the iGaming, sports betting and fintech sectors, and interested in expanding their business in the thriving African market.

Africa: the iGaming El Dorado? 1Stop Translations and Suss Ads formalise their partnership - 1Stop Translations

The result of their agreement is the integration of 1Stop Translations’ decades of experience in the field of professional translations and international digital marketing with Suss Ads’ expertise in the design and implementation of online advertising and SMS marketing campaigns.

Analysis of African iGaming market

Africa is one of the world’s fastest growing markets in terms of iGaming diffusion, thanks to its young population, the wide adoption of mobile technology, the evolution of the regulatory framework, and the cultural predisposition towards gambling and betting.

1Stop Translations and Suss Ads offer their clients a comprehensive solution: the planning and implementation of marketing campaigns tailored to the entire African market, localised in the target languages and with well-defined and measurable objectives.

Due to the complexity and linguistic variety present in Africa, the automatic translation of the texts of games, websites and marketing communications is ineffective, and often not completely correct, and this makes localisation services in the target languages necessary.

Localisation strategies for iGaming platforms in Africa

Localisation is a process of adapting content, making it culturally suited to local conventions. A specific advertising campaign, in order to have the same impact, will have to be modified in all its contents, message, tone, and images/videos from one country to another, in relation to the local culture. This process requires the collaboration of several professionals, including translators, proofreaders, copywriters and digital marketers.

1Stop Translations is a leading provider of translation and localisation services in 100 languages, with over 15 years of experience in the iGaming, sports betting, fintech and legal sectors. It also provides multilingual content writing services, SEO optimisation services for website and blog content, as well as social media management.

Suss Ads, on the other hand, is a digital hub expert in paid digital ads (Programmatic Ads) and SMS advertising campaigns. It helps companies grow by providing targeted, successful promotional campaigns that generate a concrete and measurable ROI. The experience in delivering effective advertising campaigns is proven by the testimonials of its customers. More details and insights can be found on the company website www.sussads.co.ke.

Nicola Pansini, Sales and Marketing Manager at 1Stop Translations, states:

“We are proud to announce this agreement between 1Stop Translations and Suss Ads, because the two companies have a common goal: to provide their customers with the ​​best possible service in terms of quality and results. With this partnership, the two companies have integrated their service offering, becoming the point of reference for all companies operating in the iGaming and betting sector and looking for effective marketing solutions to expand their business in the African market.”

Dennis Maina, Suss Ads Managing Partner, says:

“We are excited to join forces with 1Stop Translations. This partnership will seamlessly integrate the expertise of 1Stop Translations in translations and international digital marketing with our own specialization in Programmatic Ads and SMS advertising campaigns. Together, we will offer a comprehensive solution that leverages technology and linguistic proficiency to empower our clients to reach and engage with their target audience effectively in the African market and beyond.”

Contact us today to find out how we can help you grow your business in Africa.


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Estonia marks a turning point in iGaming regulations - 1Stop Translations

Estonia marks a turning point in iGaming regulations

Estonia is a prime example of a European country that has embraced the iGaming sector with open arms. Since 2010, the country has implemented a comprehensive and progressive regulatory framework that allows both domestic and foreign operators to offer online gaming and sports betting services to Estonian customers. The iGaming regulations in Estonia are designed to ensure fair competition, consumer protection, and responsible gaming, while also generating revenue for the state.

4 minutes – read

Coupled with some of the lowest tax rates in Europe and a state-of-the-art digital infrastructure, Estonia appeals to new entrants in a way that no other country does, as long as they’re willing to invest in innovation. With plenty of opportunities for growth, the potential you can achieve in Estonia is seemingly limitless.

Estonia marks a turning point in iGaming regulations - 1Stop Translations

A look at the Estonian iGaming industry

The iGaming industry in Estonia has been growing steadily over the years, thanks to the increasing demand and supply of online gaming and sports betting products. According to Statista, revenue from online gambling reached USD 190.62 million in 2023, up from USD 134.40 million in 2020. This growth was dominated by online lotteries, followed closely by the use of online casinos.

This comes down to several factors. For one, a prominent development in Estonia’s online betting sector is the move towards mobile platforms. The widespread use of smartphones and tablets has led to an increasing number of users engaging in gambling activities via mobile applications or websites tailored for mobile use.

A look at the Estonian iGaming industry - 1Stop Translations
The iGaming industry in Estonia reached USD 190.62 million in 2023

This shift is likely to gain momentum as mobile technology evolves and devices become more sophisticated and convenient. Additionally, live dealer games are gaining traction, offering players a more engaging and authentic gaming experience by allowing real-time interaction with actual dealers and fellow participants. The advancements in live-streaming technology have notably augmented the quality of these gaming experiences.

Additionally, with Estonia’s substantial internet coverage, a significant portion of its residents can access online services. This accessibility has opened up a broad potential market for digital gambling services, enabling increased participation in online betting activities.

iGaming regulations and tax benefits with great digital infrastructure

An even more important reason for the success of the iGaming industry in Estonia is the favourable legislative environment of the country. The iGaming regulations in Estonia are based on two main acts: the Gambling Act and the Gambling Tax Act.

The Gambling Act defines the types of gambling activities, the licensing requirements, the supervision and control mechanisms, and the sanctions for violations. The Gambling Tax Act sets the tax rates and the distribution of the tax revenue.

iGaming operators in Estonia are subject to a 5 per cent tax on their net income, which is one of the lowest rates in Europe. The tax revenue is allocated to various social and cultural causes, such as sports, education, health, and youth programmes.

iGaming regulations and tax benefits with great digital infrastructure - 1Stop Translations
The Estonia’s iGaming sector: where regulatory leniency and tax advantages converge with top-notch digital infrastructure

Despite the planned increase of 1 per cent in 2024, iGaming business operators in Estonia still enjoy a competitive advantage over other European countries, where the tax rates can be as high as 25 per cent or more. Moreover, Estonia offers other benefits for the iGaming industry, such as its economic and political stability, its excellent digital infrastructure, and its robust systems for promoting responsible gaming.

Estonia is one of the most advanced digital societies in the world, with high-speed internet access, e-government services, and e-residency programmes. Estonia is also a member of the European Union and the Eurozone, which provides legal certainty and access to a large market. Furthermore, Estonia has adopted various measures to prevent and combat problem gambling, such as self-exclusion lists, age verification, player protection tools, and awareness campaigns.

How to take advantage of the growing Estonian iGaming business

Given the promising landscape of the iGaming industry in Estonia, it is no wonder that many businesses are looking to expand into this market. However, to succeed in this competitive and regulated environment, effective communication support is essential. This is where 1Stop Translations can help you.

How to take advantage of the growing Estonian iGaming business - 1Stop Translations
Explore Estonia’s thriving iGaming market with 1Stop Translations’ communication support

1Stop Translations is a leading provider of SEO iGaming translations, professional translations, and iGaming marketing strategy in the field of sports betting sites, iGaming and online casinos. We have a team of native speakers, experts, and linguists who can help you create and localise your content for the Estonian market. We can also help you optimise your website, app, or platform for the best user experience and conversion rates.

Whether you need iGaming translations, copywriting, content marketing, SEO, or simply need to improve your iGaming marketing strategy with professional translations, we have the solution for you. Contact us today and let us help you take your iGaming business to the next level in Estonia.


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Affiliate or Influencer Marketing: which should you choose for your iGaming business? - 1Stop Translations

Affiliate or Influencer Marketing: which should you choose for your iGaming business?

Marketing is a crucial aspect of any business, especially in the highly competitive and dynamic iGaming industry. With the rapid growth of online gaming and gambling platforms, attracting and retaining customers is more challenging than ever. That is why many iGaming companies are turning to affiliates and influencers, two of the most popular and effective strategies in the digital era.

4 minutes – read

But what are affiliates and influencers, and how do they differ from each other? More importantly, how can you decide which one is more suitable for your business goals and objectives?

Affiliate or Influencer Marketing: which should you choose for your iGaming business? - 1Stop Translations

What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing, where you pay a commission to an external partner (called an affiliate) for each sale or action that they generate through their website, blog, social media or other channels. The affiliate promotes your iGaming products or services to their audience, using a unique link or code that tracks the source and outcome of each referral.

This type of marketing has several advantages for iGaming businesses, such as:

  • Cost-effectiveness: You only pay for the results that you get, which means you can have a high return on investment (ROI) and avoid wasting money on ineffective campaign
  • Scalability: You can reach a large and diverse audience by partnering with multiple affiliates who have different niches, demographics and geographic locations
  • Trust and credibility: Affiliates can act as advocates for your brand, as they usually have a loyal and engaged following that trusts their recommendations and opinions
What is Affiliate Marketing? - 1Stop Translations
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant

What is Influencer Marketing?

Influencer marketing is a type of social media marketing where you collaborate with an influencer who has a large and loyal following on platforms such as Instagram, YouTube, TikTok or Twitch. The influencer creates and shares content about your iGaming products or services, using their own style and voice, to generate awareness, engagement and conversions among their fans.

Like affiliate marketing, working with influencers has several benefits for iGaming businesses, such as:

  • Brand awareness and exposure: You can reach a massive and highly engaged audience that may not be aware of your brand or products and increase your visibility and recognition in the iGaming market
  • Authenticity and loyalty: Influencers can create authentic and relatable content that resonates with their followers and build a strong and lasting relationship with them based on trust and loyalty
  • Creativity and innovation: Influencers can bring fresh and original ideas and perspectives to your marketing campaigns and help you create unique and memorable experiences for your customers
What is Influencer Marketing? - 1Stop Translations
Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services

How to choose between Affiliate and Influencer Marketing?

As you can see, there are two distinct and powerful marketing strategies that can help you grow your iGaming business. However, they are not mutually exclusive, and you can use them in combination or separately, depending on your specific needs and goals.

To choose the best option for your iGaming company, you have to ask yourself a few questions to get a clearer picture of which marketing approach is more aligned with your business strategy and can deliver the best results for you.

  • Who are your ideal customers, and where can you find them? What are their preferences, behaviours and motivations? How do they consume and share information and content?
  • What are you trying to achieve with your iGaming marketing campaigns? Do you want to increase your sales, leads, or conversions? Do you want to raise your brand awareness, reputation, or loyalty?
  • How much money and time can you allocate to your iGaming marketing efforts? How many and what kind of affiliates or influencers can you afford and manage?
  • What are the trends and opportunities in the iGaming industry and your specific niche? What are your competitors doing and how can you differentiate yourself from them?
How to choose between Affiliate and Influencer Marketing? - 1Stop Translations
Unlocking iGaming success: combining Marketing Strategies for optimal growth your iGaming business

Conclusion

Marketing with affiliates and influencers are two of the most popular and effective ways to promote your iGaming products or services online. But marketing is not the only factor that determines your success.

You also have to provide a high-quality and engaging gaming experience for your customers and communicate with them effectively and efficiently. If you’re operating in the iGaming sector, this might mean using iGaming translations, which are especially important if you are expanding your iGaming business to new and diverse markets, where you have to adapt your content and messages to the local language, culture and regulations.

So where do you find professional and reliable localised translations you can trust to help you with your marketing needs?

At 1Stop Translations, we provide you with accurate, fast and affordable localised translations of your website, app, game, marketing materials and customer support. With nearly two decades of experience, we can even help you reach and connect on a global scale and grow your iGaming business.

To better position your brand, contact us and get a quote for iGaming translations that will effortlessly break down language barriers and open up your business to a new and wider audience.


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1Stop Translations successfully provided multilingual website translations for Playing.io

1Stop Translations successfully provided multilingual website translations for Playing.io

1Stop Translations successfully provided multilingual website translations for Playing.io, achieving outstanding results in terms of quality and speed of execution.

2 minutes – read

One of the most interesting projects of 2023 was providing professional translation services in 12 languages for Playing.io, the website of Crypto Casino Games and Live Casino Slot Games.

1Stop Translations successfully provided multilingual website translations for Playing.io

Playing.io aims to be the worldwide leader in the iGaming and online betting industry, using cutting-edge blockchain technologies. In order to achieve this ambitious goal and access key international markets, the company decided to make its website multilingual, implementing a linguistic redirection system based on the visitor’s geographical location.

The main challange

The main challenge of this project was merging two different sectors, iGaming and Crypto, while ensuring seamless and consistent communication for both markets. Thanks to the expertise and deep knowledge of our translators in these market niches, we were able to obtain translated texts with a high level of precision and terminological consistency, ensuring the content cohesion of the website.

Our team is composed by native-speaking professionals with at least 5 years of experience, who have been accurately selected based on their specialisation. In this way we were able to successfully translate into some of the most challenging Asian languages (including Hindi, Korean, Vietnamese, Indonesian, and Japanese).

Translating into these languages must reflect the complexity of those distant cultures, capturing nuances and interpreting messages accurately. Therefore, content localisation is crucial to adapting texts to the culture of the destination country while preserving their original meaning.

Quality and speed of execution

Despite the complexity of the challenge, 1Stop Translations delivered the entire project in just 20 days. Our dedication and efficiency in responding promptly and accurately to customer needs distinguish us. Speed of delivery is an important value for us, and we will continue to ensure it in the future to contribute to the success and growth of our partners.

Johanna Ziller, Digital Marketing Manager of Playing.io, expressed her satisfaction:

As a global online crypto casino & sports brand, we were initially concerned that we could not find translators who can translate both casino terms and crypto terms professionally, especially in 12 languages. We were pleasantly surprised to see how all the translations are efficiently and beautifully done, and we are excited to see how quality localisation will take Playing.io to the next level.”

The testimony highlights our dedication to overcoming challenges and enhancing the position of companies like Playing.io through high-quality translation and localisation services for the iGaming and Cryptocurrency industries.


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