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Why you should not compare the Latam iGaming market with the European one - 1Stop Translations

Why you should not compare the Latam iGaming market with the European one

Within the iGaming industry, Latin America and Europe are two very different environments, with very different complexities, opportunities and challenges. Even if there may be some surface-level parallels, a closer look shows a complex picture that necessitates a sophisticated perspective. Put simply, it is unlikely that a one-size-fits-all approach will produce the best outcomes.

4 minutes – read

But before explaining why drawing analogies between the two is not only foolish but frequently inaccurate, it’s critical to understand the current situation in the Latam iGaming business.

Why you should not compare the Latam iGaming market with the European one - 1Stop Translations

A quick look at Latam iGaming business

Latin America (Latam), which is marked by a discernible spike in demand, is currently experiencing an unparalleled period of expansion, driven by several elements such as changing iGaming regulations and heightened consumer curiosity. Forecasts show that the industry will continue to grow and that key players will be well-positioned to take advantage of new opportunities.

But in order to understand how the Latam iGaming market and European iGaming market differ from one another, we need to examine the unique geographical and regulatory characteristics of each continent.

The differences between Latin America and Europe in iGaming regulations and market

In contrast to the somewhat standardised terrain of Europe, Latin America is a huge region that is home to a diverse range of cultures, languages, and legal systems. Latin America’s diversity is as rich as it is complex, ranging from the sun-kissed coastlines of Brazil to the Andean heights of Colombia.

The differences between Latin America and Europe in iGaming regulations and market - 1Stop Translations
Explore the regulatory and market differences between Latam iGaming and Europe

Handling this complex terrain calls for a specialised strategy that breaks through borders and appeals to local sensitivities, not just a cursory knowledge of regional characteristics. Different nations have quite different legislative conditions, which calls for a customised approach for every market niche. What is legal in one place could be strictly restricted or even illegal in another, which emphasises the significance of legal advice from a comprehensive legal firm and regulatory compliance.

Furthermore, cultural subtleties are crucial in determining the tastes and actions of customers, therefore communication and gaming offerings must be customised accordingly. Audiences in Argentina may not connect with the same content as those in Mexico, underscoring the necessity for subtle localisation techniques that cross over linguistic and cultural barriers.

The future of Latam iGaming: Challenges and opportunities

The growth of the Latin American iGaming sector has been primarily fuelled by technological breakthroughs, which have ushered in a period of unparalleled accessibility and creativity. With the widespread use of smartphones and high-speed internet connectivity, online gaming platforms are now more accessible to a wider range of people, allowing them to engage in virtual entertainment. Furthermore, the increasing acceptance of cryptocurrencies has become a disruptive force, providing a decentralised substitute for established payment systems and encouraging greater financial inclusion.

The Latam iGaming sector offers countless prospects, but it also presents a fair number of difficulties. A thorough awareness of local legislation is essential for navigating the complicated regulatory landscape; this is a difficult undertaking due to the lack of consistency among jurisdictions. Anti-money laundering (AML) and Know your customer (KYC) requirements must be followed to the letter, which makes due diligence procedures necessary to reduce risk and protect against future legal issues.

The future of Latam iGaming: Challenges and opportunities - 1Stop Translations
The future of LatAm iGaming is bright, with opportunities for growth and innovation

Moreover, industry participants must be flexible and agile due to the dynamic nature of the Latam iGaming sector. Consumer tastes are dynamic and always changing due to growing trends and changing socio-cultural factors. Keeping pace with these changes requires a proactive approach to market research and trend analysis, enabling companies to anticipate shifting consumer preferences and tailor their offerings accordingly.

Using localisation to bolster communication

It is impossible to exaggerate the significance of a localised strategy given these complications. Successful iGaming market penetration is largely dependent on effective communication, which calls for carefully constructed messaging that appeals to regional audiences. Accuracy and cultural sensitivity are crucial whether translating marketing materials, game content, or website content.

Enter 1Stop Translations, a pioneer in the field of expert localisation services and iGaming translations. 1Stop Translations, with our staff of qualified linguists, provides solutions made to meet your specific requirements. Every message is delivered with clarity and precision thanks to our unrelenting dedication to quality and accuracy, which builds deep connections with audiences throughout Latin America.

Although the Latin American iGaming business has enormous room for expansion and innovation, its environment is fundamentally different from that of Europe. iGaming businesses can confidently traverse the difficulties of the Latam market and take advantage of new prospects by adopting a localised strategy and utilising the experience of industry the iGaming translations specialists like 1Stop Translations. In doing so, they stand poised to carve out a niche in this dynamic and ever-evolving landscape, shaping the future of gaming in Latin America and beyond.


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Translations and SEO for iGaming in 2024 - 1Stop Translations

Translations and SEO for iGaming in 2024

Search Engine Optimisation (SEO) is one of the most significant factors in the success of any online business. It’s especially vital for iGaming digital marketing. SEO is the process of optimising your website content so that it’s easier for your customers to find you when they search for terms that are relevant to your business.

4 minutes – read

According to SEO software provider Sistrix, 28.5 per cent of Google users click the first search result that appears, while very few bother to look at results appearing further down the page. It’s especially important for iGaming sites to be optimised for search engines. People seeking a fun leisure activity like online gaming won’t spend a lot of time scrolling through results — they’ll click the first link that looks interesting.

Translations and SEO for iGaming in 2024 - 1Stop Translations

SEO has evolved significantly since its early days. It’s no longer enough to add a few relevant keywords. As well as the technical side of site optimisation, your content needs to be engaging and attractive, offering something of value to your visitors. If you’re seeking to capture an international market, you need to optimise all versions of your site so that they’ll perform well no matter what language your customers use. That’s where quality iGaming translations come in.

Why you need an iGaming international SEO strategy

An effective SEO strategy is vital for iGaming digital marketing. Your strategy needs to encompass a range of different aspects. On the technical side, your site needs to be optimised for good SEO performance. That means a responsive, well-designed site that functions well across a range of platforms, from mobile devices and smart TVs to traditional desktop PCs. The performance of your site will affect your search engine rankings.

Your content also needs to be appealing. A site that’s cluttered, hard to navigate, and populated with low-value content will rapidly drop down in the search results, making it harder to attract and retain players. Your content also needs to be properly localised. This goes beyond basic iGaming translations.

Why you need an iGaming international SEO strategy - 1Stop Translations
Expand your iGaming reach globally with a strategic international SEO approach

A site that’s perfectly translated into a range of languages still won’t perform well internationally if the content itself is only relevant to one region. Visitors from different parts of the world will be looking for content that reflects their interests and culture: regional teams and sporting events, top national celebrities, culturally specific holidays, etc. When a potential customer is looking for iGaming platforms, they might be hoping to bet on a sporting event in their country, for example.

Good iGaming localisation will ensure that they find your site at the top of the search page instead of a competitor’s.

The importance of iGaming SEO content writing

Having interesting and engaging content will help make your site more search engine friendly. Firstly, relevant posts and articles will naturally contain search terms that your customers might be looking for. By including appropriate keywords and phrases, you make your site more discoverable.

The importance of iGaming SEO content writing - 1Stop Translations
Crafting SEO content ensures visibility & engagement, vital for thriving in the competitive iGaming industry

Secondly, quality content encourages visitors to spend longer on your site. Search engines like Google track the amount of time that visitors spend on websites after clicking a link in the search results. If visitors to a particular link spend longer on that site, it’s considered more relevant and its search engine ranking increases. It’s a feedback loop: more visitors and longer visits mean higher page rankings, which mean more visitors, and so on.

To make sure you get the most mileage out of your iGaming SEO content, translations for iGaming need to be accurate and include search terms that are relevant to the region you’re targeting. Translations for iGaming that are inaccurate, dry, or don’t include relevant search terms will undermine the effectiveness of your SEO strategy. Quality translations for iGaming can make a huge difference

iGaming localised translations to conquer new markets

Many business owners make the mistake of accepting lower-quality SEO translations. Machine SEO translations or SEO translations by amateurs can only hurt your visitor retention and SEO. While they might seem superficially acceptable, native speakers of the target language will immediately recognise shoddy iGaming translations.

If you want to expand your iGaming business into new markets and improve your positioning in different regions, you need top-quality professional translations and iGaming localisation from people who understand the importance of engaging content. Ideally, the professionals you hire should also be well versed in iGaming topics.

iGaming localised translations to conquer new markets - 1Stop Translations
Dice roll: global expansion through tailored translations. iGaming embraces localisation to capture different markets.

That’s where 1StopTranslations comes in. With years of expertise in translation and iGaming localisation specifically for the online gambling sector, 1StopTranslations can provide the kind of engaging and search-friendly SEO translations that you need to succeed.

Our skilled and experienced translators will ensure that your SEO content is fresh, appealing and relevant to customers across the globe. To find out how 1StopTranslations can help you, contact us today.


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Africa: the iGaming El Dorado? 1Stop Translations and Suss Ads formalise their partnership - 1Stop Translations

Africa: the iGaming El Dorado? 1Stop Translations and Suss Ads formalise their partnership

Africa represents a new El Dorado for iGaming. In 2024, 1Stop Translations seizes this opportunity by entering into a strategic partnership with Suss Ads, a leading Kenyan technology and marketing services provider.

2 minutes – read

This collaboration was born after the meeting between the two companies at ICE London held in February 2024, with the common intention of integrating their services for companies operating in the iGaming, sports betting and fintech sectors, and interested in expanding their business in the thriving African market.

Africa: the iGaming El Dorado? 1Stop Translations and Suss Ads formalise their partnership - 1Stop Translations

The result of their agreement is the integration of 1Stop Translations’ decades of experience in the field of professional translations and international digital marketing with Suss Ads’ expertise in the design and implementation of online advertising and SMS marketing campaigns.

Analysis of African iGaming market

Africa is one of the world’s fastest growing markets in terms of iGaming diffusion, thanks to its young population, the wide adoption of mobile technology, the evolution of the regulatory framework, and the cultural predisposition towards gambling and betting.

1Stop Translations and Suss Ads offer their clients a comprehensive solution: the planning and implementation of marketing campaigns tailored to the entire African market, localised in the target languages and with well-defined and measurable objectives.

Due to the complexity and linguistic variety present in Africa, the automatic translation of the texts of games, websites and marketing communications is ineffective, and often not completely correct, and this makes localisation services in the target languages necessary.

Localisation strategies for iGaming platforms in Africa

Localisation is a process of adapting content, making it culturally suited to local conventions. A specific advertising campaign, in order to have the same impact, will have to be modified in all its contents, message, tone, and images/videos from one country to another, in relation to the local culture. This process requires the collaboration of several professionals, including translators, proofreaders, copywriters and digital marketers.

1Stop Translations is a leading provider of translation and localisation services in 100 languages, with over 15 years of experience in the iGaming, sports betting, fintech and legal sectors. It also provides multilingual content writing services, SEO optimisation services for website and blog content, as well as social media management.

Suss Ads, on the other hand, is a digital hub expert in paid digital ads (Programmatic Ads) and SMS advertising campaigns. It helps companies grow by providing targeted, successful promotional campaigns that generate a concrete and measurable ROI. The experience in delivering effective advertising campaigns is proven by the testimonials of its customers. More details and insights can be found on the company website www.sussads.co.ke.

Nicola Pansini, Sales and Marketing Manager at 1Stop Translations, states:

“We are proud to announce this agreement between 1Stop Translations and Suss Ads, because the two companies have a common goal: to provide their customers with the ​​best possible service in terms of quality and results. With this partnership, the two companies have integrated their service offering, becoming the point of reference for all companies operating in the iGaming and betting sector and looking for effective marketing solutions to expand their business in the African market.”

Dennis Maina, Suss Ads Managing Partner, says:

“We are excited to join forces with 1Stop Translations. This partnership will seamlessly integrate the expertise of 1Stop Translations in translations and international digital marketing with our own specialization in Programmatic Ads and SMS advertising campaigns. Together, we will offer a comprehensive solution that leverages technology and linguistic proficiency to empower our clients to reach and engage with their target audience effectively in the African market and beyond.”

Contact us today to find out how we can help you grow your business in Africa.


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Estonia marks a turning point in iGaming regulations - 1Stop Translations

Estonia marks a turning point in iGaming regulations

Estonia is a prime example of a European country that has embraced the iGaming sector with open arms. Since 2010, the country has implemented a comprehensive and progressive regulatory framework that allows both domestic and foreign operators to offer online gaming and sports betting services to Estonian customers. The iGaming regulations in Estonia are designed to ensure fair competition, consumer protection, and responsible gaming, while also generating revenue for the state.

4 minutes – read

Coupled with some of the lowest tax rates in Europe and a state-of-the-art digital infrastructure, Estonia appeals to new entrants in a way that no other country does, as long as they’re willing to invest in innovation. With plenty of opportunities for growth, the potential you can achieve in Estonia is seemingly limitless.

Estonia marks a turning point in iGaming regulations - 1Stop Translations

A look at the Estonian iGaming industry

The iGaming industry in Estonia has been growing steadily over the years, thanks to the increasing demand and supply of online gaming and sports betting products. According to Statista, revenue from online gambling reached USD 190.62 million in 2023, up from USD 134.40 million in 2020. This growth was dominated by online lotteries, followed closely by the use of online casinos.

This comes down to several factors. For one, a prominent development in Estonia’s online betting sector is the move towards mobile platforms. The widespread use of smartphones and tablets has led to an increasing number of users engaging in gambling activities via mobile applications or websites tailored for mobile use.

A look at the Estonian iGaming industry - 1Stop Translations
The iGaming industry in Estonia reached USD 190.62 million in 2023

This shift is likely to gain momentum as mobile technology evolves and devices become more sophisticated and convenient. Additionally, live dealer games are gaining traction, offering players a more engaging and authentic gaming experience by allowing real-time interaction with actual dealers and fellow participants. The advancements in live-streaming technology have notably augmented the quality of these gaming experiences.

Additionally, with Estonia’s substantial internet coverage, a significant portion of its residents can access online services. This accessibility has opened up a broad potential market for digital gambling services, enabling increased participation in online betting activities.

iGaming regulations and tax benefits with great digital infrastructure

An even more important reason for the success of the iGaming industry in Estonia is the favourable legislative environment of the country. The iGaming regulations in Estonia are based on two main acts: the Gambling Act and the Gambling Tax Act.

The Gambling Act defines the types of gambling activities, the licensing requirements, the supervision and control mechanisms, and the sanctions for violations. The Gambling Tax Act sets the tax rates and the distribution of the tax revenue.

iGaming operators in Estonia are subject to a 5 per cent tax on their net income, which is one of the lowest rates in Europe. The tax revenue is allocated to various social and cultural causes, such as sports, education, health, and youth programmes.

iGaming regulations and tax benefits with great digital infrastructure - 1Stop Translations
The Estonia’s iGaming sector: where regulatory leniency and tax advantages converge with top-notch digital infrastructure

Despite the planned increase of 1 per cent in 2024, iGaming business operators in Estonia still enjoy a competitive advantage over other European countries, where the tax rates can be as high as 25 per cent or more. Moreover, Estonia offers other benefits for the iGaming industry, such as its economic and political stability, its excellent digital infrastructure, and its robust systems for promoting responsible gaming.

Estonia is one of the most advanced digital societies in the world, with high-speed internet access, e-government services, and e-residency programmes. Estonia is also a member of the European Union and the Eurozone, which provides legal certainty and access to a large market. Furthermore, Estonia has adopted various measures to prevent and combat problem gambling, such as self-exclusion lists, age verification, player protection tools, and awareness campaigns.

How to take advantage of the growing Estonian iGaming business

Given the promising landscape of the iGaming industry in Estonia, it is no wonder that many businesses are looking to expand into this market. However, to succeed in this competitive and regulated environment, effective communication support is essential. This is where 1Stop Translations can help you.

How to take advantage of the growing Estonian iGaming business - 1Stop Translations
Explore Estonia’s thriving iGaming market with 1Stop Translations’ communication support

1Stop Translations is a leading provider of SEO iGaming translations, professional translations, and iGaming marketing strategy in the field of sports betting sites, iGaming and online casinos. We have a team of native speakers, experts, and linguists who can help you create and localise your content for the Estonian market. We can also help you optimise your website, app, or platform for the best user experience and conversion rates.

Whether you need iGaming translations, copywriting, content marketing, SEO, or simply need to improve your iGaming marketing strategy with professional translations, we have the solution for you. Contact us today and let us help you take your iGaming business to the next level in Estonia.


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Affiliate or Influencer Marketing: which should you choose for your iGaming business? - 1Stop Translations

Affiliate or Influencer Marketing: which should you choose for your iGaming business?

Marketing is a crucial aspect of any business, especially in the highly competitive and dynamic iGaming industry. With the rapid growth of online gaming and gambling platforms, attracting and retaining customers is more challenging than ever. That is why many iGaming companies are turning to affiliates and influencers, two of the most popular and effective strategies in the digital era.

4 minutes – read

But what are affiliates and influencers, and how do they differ from each other? More importantly, how can you decide which one is more suitable for your business goals and objectives?

Affiliate or Influencer Marketing: which should you choose for your iGaming business? - 1Stop Translations

What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing, where you pay a commission to an external partner (called an affiliate) for each sale or action that they generate through their website, blog, social media or other channels. The affiliate promotes your iGaming products or services to their audience, using a unique link or code that tracks the source and outcome of each referral.

This type of marketing has several advantages for iGaming businesses, such as:

  • Cost-effectiveness: You only pay for the results that you get, which means you can have a high return on investment (ROI) and avoid wasting money on ineffective campaign
  • Scalability: You can reach a large and diverse audience by partnering with multiple affiliates who have different niches, demographics and geographic locations
  • Trust and credibility: Affiliates can act as advocates for your brand, as they usually have a loyal and engaged following that trusts their recommendations and opinions
What is Affiliate Marketing? - 1Stop Translations
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant

What is Influencer Marketing?

Influencer marketing is a type of social media marketing where you collaborate with an influencer who has a large and loyal following on platforms such as Instagram, YouTube, TikTok or Twitch. The influencer creates and shares content about your iGaming products or services, using their own style and voice, to generate awareness, engagement and conversions among their fans.

Like affiliate marketing, working with influencers has several benefits for iGaming businesses, such as:

  • Brand awareness and exposure: You can reach a massive and highly engaged audience that may not be aware of your brand or products and increase your visibility and recognition in the iGaming market
  • Authenticity and loyalty: Influencers can create authentic and relatable content that resonates with their followers and build a strong and lasting relationship with them based on trust and loyalty
  • Creativity and innovation: Influencers can bring fresh and original ideas and perspectives to your marketing campaigns and help you create unique and memorable experiences for your customers
What is Influencer Marketing? - 1Stop Translations
Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services

How to choose between Affiliate and Influencer Marketing?

As you can see, there are two distinct and powerful marketing strategies that can help you grow your iGaming business. However, they are not mutually exclusive, and you can use them in combination or separately, depending on your specific needs and goals.

To choose the best option for your iGaming company, you have to ask yourself a few questions to get a clearer picture of which marketing approach is more aligned with your business strategy and can deliver the best results for you.

  • Who are your ideal customers, and where can you find them? What are their preferences, behaviours and motivations? How do they consume and share information and content?
  • What are you trying to achieve with your iGaming marketing campaigns? Do you want to increase your sales, leads, or conversions? Do you want to raise your brand awareness, reputation, or loyalty?
  • How much money and time can you allocate to your iGaming marketing efforts? How many and what kind of affiliates or influencers can you afford and manage?
  • What are the trends and opportunities in the iGaming industry and your specific niche? What are your competitors doing and how can you differentiate yourself from them?
How to choose between Affiliate and Influencer Marketing? - 1Stop Translations
Unlocking iGaming success: combining Marketing Strategies for optimal growth your iGaming business

Conclusion

Marketing with affiliates and influencers are two of the most popular and effective ways to promote your iGaming products or services online. But marketing is not the only factor that determines your success.

You also have to provide a high-quality and engaging gaming experience for your customers and communicate with them effectively and efficiently. If you’re operating in the iGaming sector, this might mean using iGaming translations, which are especially important if you are expanding your iGaming business to new and diverse markets, where you have to adapt your content and messages to the local language, culture and regulations.

So where do you find professional and reliable localised translations you can trust to help you with your marketing needs?

At 1Stop Translations, we provide you with accurate, fast and affordable localised translations of your website, app, game, marketing materials and customer support. With nearly two decades of experience, we can even help you reach and connect on a global scale and grow your iGaming business.

To better position your brand, contact us and get a quote for iGaming translations that will effortlessly break down language barriers and open up your business to a new and wider audience.


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1Stop Translations successfully provided multilingual website translations for Playing.io

1Stop Translations successfully provided multilingual website translations for Playing.io

1Stop Translations successfully provided multilingual website translations for Playing.io, achieving outstanding results in terms of quality and speed of execution.

2 minutes – read

One of the most interesting projects of 2023 was providing professional translation services in 12 languages for Playing.io, the website of Crypto Casino Games and Live Casino Slot Games.

1Stop Translations successfully provided multilingual website translations for Playing.io

Playing.io aims to be the worldwide leader in the iGaming and online betting industry, using cutting-edge blockchain technologies. In order to achieve this ambitious goal and access key international markets, the company decided to make its website multilingual, implementing a linguistic redirection system based on the visitor’s geographical location.

The main challange

The main challenge of this project was merging two different sectors, iGaming and Crypto, while ensuring seamless and consistent communication for both markets. Thanks to the expertise and deep knowledge of our translators in these market niches, we were able to obtain translated texts with a high level of precision and terminological consistency, ensuring the content cohesion of the website.

Our team is composed by native-speaking professionals with at least 5 years of experience, who have been accurately selected based on their specialisation. In this way we were able to successfully translate into some of the most challenging Asian languages (including Hindi, Korean, Vietnamese, Indonesian, and Japanese).

Translating into these languages must reflect the complexity of those distant cultures, capturing nuances and interpreting messages accurately. Therefore, content localisation is crucial to adapting texts to the culture of the destination country while preserving their original meaning.

Quality and speed of execution

Despite the complexity of the challenge, 1Stop Translations delivered the entire project in just 20 days. Our dedication and efficiency in responding promptly and accurately to customer needs distinguish us. Speed of delivery is an important value for us, and we will continue to ensure it in the future to contribute to the success and growth of our partners.

Johanna Ziller, Digital Marketing Manager of Playing.io, expressed her satisfaction:

As a global online crypto casino & sports brand, we were initially concerned that we could not find translators who can translate both casino terms and crypto terms professionally, especially in 12 languages. We were pleasantly surprised to see how all the translations are efficiently and beautifully done, and we are excited to see how quality localisation will take Playing.io to the next level.”

The testimony highlights our dedication to overcoming challenges and enhancing the position of companies like Playing.io through high-quality translation and localisation services for the iGaming and Cryptocurrency industries.


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The evolution of the iGaming business in the Philippines - 1Stop Translations

The evolution of the iGaming business in the Philippines

The Philippines is one of the fastest-growing and most dynamic markets for the iGaming business in Southeast Asia. With a population of over 100 million people, a strong cultural affinity for gambling, and a supportive regulatory environment, the country offers a lucrative opportunity for iGaming operators and investors. According to Statista, the revenue of the online games industry in the Philippines is projected to reach 2.18 billion U.S. dollars by 2027, up from 1.1 billion in 2020.

4 minutes – read

This impressive growth is driven by several factors, such as the increasing penetration of smartphones and internet access, the popularity of mobile and social games, and the development of the Philippine Offshore Gaming Operators (POGOs) sector.

The evolution of the iGaming business in the Philippines - 1Stop Translations

The POGOs are a new category of offshore gaming licensees that are allowed to offer online gaming services to players outside the Philippines. The POGOs have contributed to the expansion and diversification of the iGaming industry in the Philippines, as they generate employment, tax revenue, and foreign investment. Also notable is the planned launch of PAGCOR’s own online casino, dubbed Casino Filipino, in the first quarter of 2024.

In this article, we will explore the current landscape of the iGaming market in the Philippines, highlighting its potential for expansion amidst new and evolving developments, while also considering its implications from a global standpoint.

What is PAGCOR?

Fair and safe gambling doesn’t always happen on its own and it requires a governing body to ensure best practices. In the Philippines, this is done by the Philippine Amusement and Gaming Corporation (PAGCOR).

What is PAGCOR? - 1Stop Translations
Philippine Amusement and Gaming Corporation is a government-owned and controlled corporation established in 1976

Created in 1976, PAGCOR’s objective is to make sure that the gambling industry is regulated, licenced, and operated properly. They also aim to promote tourism and entertainment, which is why they’re also in charge of building and running casinos, bingo halls, poker clubs, and other gaming places that attract visitors from all over the world.

Government-owned Casino Filipino online

One of the most notable initiatives of PAGCOR is the launch of a new online casino platform under its own casino brand, Casino Filipino. The online casino, which is expected to go live in the first quarter of 2024, aims to extend the reach of PAGCOR’s gaming operations to the global market, especially in Asia, where there is a high demand for online gambling services.

Government-owned Casino Filipino online - 1Stop Translations
Casino Filipino is committed to helping boost the Philippines’ tourism industry by providing world- class entertainment

The online casino will offer a variety of games, such as baccarat, blackjack, roulette, slots, and video poker, as well as live dealer games that will feature real-time interaction with professional croupiers. Moreover, the online casino will leverage the latest virtual reality technology to deliver immersive and cutting-edge gaming experiences to its customers, allowing them to enjoy the thrill and excitement of a real casino from the comfort of their homes.

The new Philippines iGaming licence

Another major development in the iGaming business is the introduction of the Philippines iGaming licence, which is a new type of online gaming licence that allows operators to offer their services to customers outside the Philippines.

The iGaming licence was launched in December 2023 by the Philippine Offshore Gaming Operators (POGO) Regulatory Office, which is the division of PAGCOR that regulates the offshore gaming industry in the country.

The new Philippines iGaming Licence - 1Stop Translations
The new Philippines iGaming licence was launched in December 2023 by the Philippine Offshore Gaming Operators (POGO) Regulatory Office

The online gaming licence has attracted considerable interest from the iGaming industry, as it offers several advantages over the more established Curacao licence, such as lower fees, faster processing, higher security, and greater flexibility. The iGaming licence also enables operators to access the lucrative Asian market, which accounts for more than 60% of global online gambling revenues.

The importance of language support and localised translations

As the iGaming business in the Philippines continues to grow and expand, it is essential for operators to ensure effective and professional communication with their target markets, especially in regions where English is not the primary language.

Language support and localised professional translations are key factors that can enhance the user experience, trust, and loyalty of customers, as well as increase the conversion and retention rates of operators. By using 1Stop Translations, you can invest in quality language services that will provide accurate, reliable, and culturally appropriate translations of your website, games, marketing materials, and customer support.

Our professional iGaming translations can not only ensure that you remove the language barriers for players all over the world, but they’ll also help you gain a competitive edge and establish a strong presence in the globalised iGaming market, particularly in burgeoning regions such as Asia.


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How to use generative artificial intelligence in sports betting business - 1Stop Translations

How to use generative artificial intelligence in sports betting business

For sports betting service providers, staying ahead of the game is essential to success. You need to constantly innovate and offer the best products and services to your users. One of the most powerful tools that can help you achieve this goal is generative artificial intelligence.

4 minutes – read

Generative artificial intelligence (AI) is a branch of AI that can create new content or data from scratch, such as images, text, music, or speech. Generative AI has been growing rapidly in the past few years, thanks to advancements in deep learning and neural networks, to the point where it’s become commonplace in entertainment, education, health and marketing. But how can generative AI be used in the sports betting business?

How to use generative artificial intelligence in sports betting business - 1Stop Translations

AI algorithms for improving odds’ accuracy

One of the most important aspects of the sports betting business is the calculation of betting odds. Betting odds are the numerical expression of the probability of an event happening, such as a team winning a match or a player scoring a goal. Betting odds are also the basis of how much money a user can win or lose from placing a bet.

Calculating betting odds is not an easy task either. It requires a lot of data analysis, statistical modelling and human expertise. Moreover, betting odds need to be constantly updated and adjusted, as new information and events can affect the outcome of a match. This is where generative AI can help.

AI algorithms for improving odds' accuracy - 1Stop Translations
How to use AI algorithms for improving odds’ accuracy

Generative AI can use deep learning algorithms to process large amounts of data, such as historical results, player performance, injuries, weather and more, and generate accurate and dynamic betting odds in real time. Generative AI can also learn from the feedback and behaviour of users and optimise the betting odds to maximise the profit and satisfaction of both the service provider and the user. It’s a win-win.

Sports betting chatbots and content

Another aspect where generative AI can be useful to you is the creation of AI-enabled chatbots and content. Chatbots are software applications that can interact with users via text or voice, and provide them with information, assistance, or entertainment.

Generative Artificial Intelligence can create chatbots and content that are tailored to the needs and preferences of the user and enhance their experience and engagement with the sports betting service. For example, generative AI can create a chatbot that can answer a user’s questions about betting rules, available matches, best bets or simply the latest news.

Sports betting chatbots and content - 1Stop Translations
AI chatbots can simulate human-like conversations

It can even create a chatbot that can interact with users to talk about their favourite teams, players or sports, and provide them with personalised tips or fun facts.

As for content, generative AI is capable of creating any form of media that can attract and retain users, such as articles, blogs, podcasts, videos and more.

Personalised sports betting tips and experiences

It should come as no surprise that generative AI also works wonders for personalising the sports betting experience by customizing the products and services to the individual needs and preferences of the users, such as their location, language, interests, goals, or behaviour. This process can improve user satisfaction, trust, and loyalty, and increase the revenue and growth of the service provider.

For example, generative AI can create a personalised dashboard that shows a user the best matches, bets, and odds for their favourite sports, teams, or players. It can also create a personalised newsletter that sends a user the latest news, updates, and promotions that are relevant to their interests and goals.

Generative AI can even go so far as to create a personalised assistant that guides a user through the betting process and provides them with smart and timely advice on how to place the best bets, manage their budget or avoid common mistakes.

Personalised sports betting tips and experiences - 1Stop Translations
Personalization in sports betting is a major factor operators should embrace in providing a positive customer experience

However, personalisation is not only about the content but also about the context. To provide a truly personalised user experience, you need to consider the cultural and linguistic aspects of their users, especially if you operate in different countries or regions. This is where professional sports betting translations and iGaming localisation come into play. Professional translations and localised translations are essential to ensure the quality, accuracy, and relevance of your products and services, and to maximise user engagement and trust.

If you are looking for professional sports betting translations and iGaming localisation services for your sports betting business, consider 1Stop Translations. At 1Stop Translations, we specialise in the creation of multilingual content dedicated to the iGaming industry, such as sports betting sites, iGaming platforms and online casinos.

Whether you need to perform iGaming localisation or translate your website, app, chatbot or your marketing materials, 1Stop Translations can provide you with the best solutions for your sports betting business. Contact us today and get a free quote for your project.


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A look at the most popular payment methods for online casinos - 1Stop Translations

A look at the most popular payment methods for online casinos

The iGaming industry is one of the most dynamic and competitive sectors in the world and it should come as no surprise. With millions of players and billions of dollars at stake, iGaming speaks to our competitive nature like nothing has before.

But to succeed in this fast-paced and ever-changing environment, online casino providers need to offer not only a variety of games and bonuses but also a range of payment methods that suit the needs and preferences of their customers.

4 minutes – read

Payment methods are more than just a way to deposit and withdraw money from online casinos. They are also a reflection of the trust, security, convenience and innovation that online casino providers can offer to their players.

In this article, we will look at the most popular payment methods for online casinos in the iGaming industry and how using iGaming translations can help providers adapt their payment methods to the trends and demands of the ever-changing iGaming market.

A look at the most popular payment methods for online casinos - 1Stop Translations

Credit card or digital wallet?

One of the most universally used payment methods for online casinos in the iGaming industry is the credit or debit card. This option is convenient, fast and easy to use. Moreover, credit or debit cards usually offer a high level of security and protection against fraud or theft when used online, as well as the possibility of disputing charges or requesting refunds in case of any issues.

Credit cards aren’t without their drawbacks, however. Unexpected fees, transaction limits and the restriction of online casino transactions in some countries are all potential barriers to playing.

Credit card or digital wallet? - 1Stop Translations
The most used payment method in the iGaming industry is the credit or debit card

Naturally, these drawbacks have given rise to other methods of payment, namely the digital wallet. This option is a type of online account that allows users to store and transfer money electronically. Digital wallets, like Apple Pay, Google Pay and PayPal, for example, offer several benefits, such as the speed and convenience of transactions, the anonymity and privacy of personal and financial information, and lower fees.

On the other hand, digital wallets rely heavily on an internet connection and the lower level of security and protection compared to credit or debit cards make them more vulnerable to hacking or phishing attacks.

Cryptocurrency for anonymous and fast transactions

Another payment method that is steadily gaining popularity and usage in the online casino world is cryptocurrency, also known as virtual or digital currency. This option is a type of decentralised and encrypted digital asset that operates independently of any central authority or intermediary.

Cryptocurrencies offer several advantages, including transaction anonymity and confidentiality, the speed and efficiency of transactions, and lower fees compared to other payment methods.

Cryptocurrency for anonymous and fast transactions - 1Stop Translations
Cryptocurrencies offer several advantages in the iGaming industry

Cryptocurrency is still in its infancy, though, and despite its promise, is still a work in progress. The volatility and unpredictability of its value, the complexity and difficulty of its usage and the lack of regulation and oversight all make crypto a few years away from being fully adopted by players.

The most important factors for online casinos: privacy, security and localisation

Regardless of the payment method chosen, some factors are essential for online casinos to ensure the quality and reliability of their iGaming services and to foster customer loyalty. These factors are privacy, security, and localisation.

Privacy

Online casinos need to ensure that they comply with relevant data protection laws and regulations, such as the GDPR in the EU, and that they use encryption and authentication techniques to safeguard the data from unauthorised access or misuse. Moreover, they need to respect the users’ choices and consent regarding the collection, processing, and sharing of their data.

The most important factors for online casinos: privacy, security and localisation - 1Stop Translations
The most important factors for online casinos are privacy, security and localisation

Security

Here, the implementation of security measures and protocols is key. These include firewalls, antivirus and anti-fraud systems, and live support and assistance to users in case of any issues or disputes.

Localisation

Localisation refers to the adaptation and customisation of online casino content to the specific needs and expectations of the users in different countries and regions. In addition to providing different payment methods, online casinos must ensure that they use the correct iGaming translations to provide clear and accurate information about the terms and conditions, fees, and legal and regulatory aspects of each payment method.

To do this, it’s imperative to use professional and localised translations to ensure the quality and consistency of the site’s content. This involves localising not only the language but also the currency, units, symbols, formats and cultural references, as well as the tone and style.

If you are looking for a professional and experienced partner to help you with your online casino content, iGaming marketing or iGaming translations, contact 1Stop Translations. We are a leading provider of localised translations and multilingual iGaming services, with a team of experts and native speakers who can help you with any project, big or small.


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ICE London's last edition is coming up - 1Stop Translations

ICE London’s last edition is coming up

The world of iGaming is constantly evolving and expanding, and so is the need for accurate and engaging iGaming translations. That’s why the final edition of ICE London, the leading global gaming event, will be a must-attend for anyone involved in this dynamic industry.

From 6 to 8 February 2024, ICE will bring together thousands of professionals, experts and enthusiasts from over 150 countries to showcase the latest innovations, trends and opportunities in iGaming.

4 minutes – read

Among the exhibitors, you will find 1Stop Translations, a leading provider of iGaming services and localised translations. Visit our booth S5-103, to discuss how we can help you reach new markets and audiences with our high-quality and customised iGaming solutions. Don’t miss this chance to connect with 1Stop Translations and other iGaming leaders at ICE London 2024 before the event relocates to Barcelona in 2025.

ICE London's last edition is coming up - 1Stop Translations

The importance of ICE in the iGaming business

One of the most prominent events in the iGaming industry is ICE London, the world’s leading gaming event where innovators from the iGaming sector showcase their work every year. The expo attracts thousands of attendees from over 150 countries, who come to network, learn and discover the latest trends and technologies in iGaming.

ICE London has evolved into a pivotal platform for the B2B gaming and casino industry, as it provides an opportunity for exhibitors to display their products and services, and for buyers to find the best solutions for their needs. More than just an exhibition, it is also a hub of education, innovation and inspiration for the iGaming business.

The importance of ICE in the iGaming business - 1Stop Translations
ICE London: the world’s leading gaming event

The final edition of ICE London will take place from 6 to 8 February 2024 at the ExCeL London convention centre. This will be a historic and memorable event, as it will mark the end of an era for ICE, which has been held in the UK capital since 1991.

Among the exhibitors at ICE London 2024, 1Stop Translations will be there to showcase our professional translations and demonstrate how we can help iGaming operators achieve their goals and reach new markets.

Say hello to ICE Barcelona 25

Beginning in 2025, ICE will relocate to Barcelona, Spain, where it will be held at the Fira Barcelona trade fair institution.

Why move ICE to Barcelona? This decision was made after a consultation process with the stakeholders of the gaming industry, who expressed their preference for a new location that would offer more space, accessibility and convenience for the event. Barcelona was chosen as the ideal destination, as it is a vibrant and cosmopolitan city with a strong gaming culture, a rich history and a strategic position in Europe.

Say hello to ICE Barcelona 25 - 1Stop Translations
ICE Barcelona – Fira Gran Via – 20-22 January 2025

ICE Barcelona will take place from 2025 to 2029, and will continue the legacy of ICE London as the premier global event for iGaming business. ICE Barcelona will offer more opportunities for growth, innovation and collaboration for the iGaming sector, as it will feature a larger exhibition area, a wider range of conference and networking sessions and a more diverse and international audience.

ICE Barcelona will also benefit from the support and involvement of the local gaming community, the Catalan government, and the Barcelona City Council, who have welcomed the event with enthusiasm and commitment.

A global showcase for iGaming translations

1Stop Translations is looking forward to participating in ICE Barcelona, as it will be a great occasion to showcase our iGaming translation services to a wider and more global audience. We believe that ICE Barcelona will be a valuable platform for the iGaming industry, as it will enable the exchange of ideas, knowledge and best practices among the key players in the sector. We also hope that ICE Barcelona will raise awareness and appreciation for the importance of iGaming translations, as they are a key factor for success in the gaming industry.

1Stop Translations is proud to be a part of the iGaming community and to contribute to its development and expansion with our iGaming translation services. We understand the challenges and opportunities that iGaming operators face in the global market and offer them tailor-made solutions that suit their specific needs and objectives. 1Stop Translations is committed to providing high-quality iGaming translations and iGaming services that enhance the online gaming experience for players and boost the online visibility and reputation of operators.

A global showcase for iGaming translations - 1Stop Translations
Visit our booth S5-103 at ICE London 24

If you are interested in learning more about 1Stop Translations and our iGaming translation services, you can contact us at info@1stoptranslations.com.

You can also meet us in person at ICE London 2024, where we will be happy to answer your questions and discuss your iGaming translation needs. 1Stop Translations is looking forward to seeing you at ICE Barcelona, the new home of the iGaming industry.


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