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How a perfect multilingual website can increase every iGaming and Fintech business - 1Stop Translations
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How a perfect multilingual website can increase every iGaming and Fintech business

In today’s increasingly international business world, having a perfect multilingual website is more important than ever. This is especially true in the spheres of iGaming and financial technology (Fintech).

4 minutes – read

Flawlessly translated and localised content makes your site accessible to a far broader audience, as well as building trust and demonstrating competence.

How a perfect multilingual website can increase every iGaming and Fintech business - 1Stop Translations

Localised translations for iGaming players

High-quality localised iGaming translations play a vital role in creating a positive experience and boosting player engagement. Firstly, professional translations make your site more convenient for players, allowing people around the world to enjoy your iGaming services without wading through hard-to-read or even unintelligible text.

Perhaps more importantly, offering great iGaming translations can make the difference between a player who simply clicks away and one who stays on your site, perhaps becoming an enthusiastic regular user.

Localised translations for iGaming players - 1Stop Translations
Professional translations make your multilingual website more convenient for the iGaming players

When it comes to iGaming marketing, translations are a make-or-break factor for many players. Poor translations aren’t just annoying, they can make your material look less professional. Showing your players that you care enough to invest in excellent iGaming translations and localization helps to build trust.

Players entrust iGaming and sportsbook sites with their time, money, and sensitive personal information. They need to be certain that the site is secure and that their money and data will be handled responsibly. A multilingual site with clear, well-written text is vital in creating that trust.

How to sell your iGaming platforms all around the world

Global reach is crucial for success in the competitive iGaming world. Having a well-crafted multilingual site with top-quality iGaming translations and localization is vital for any company engaged in selling white-label iGaming platforms.

By taking multilingualism seriously, providers in the iGaming field can significantly increase their customer bases. A multilingual site helps to attract international customers, appealing to buyers from diverse cultural backgrounds.

As well as attracting new customers from different regions, a multilingual site improves retention. Your site will be more convenient to use and will make your customers feel more valued.

How to sell your iGaming platforms all around the world - 1Stop translations
By taking multilingualism seriously, providers in the iGaming field can significantly increase their customer bases

When customers can view your site in their preferred language, they will be able to understand the solutions you offer more rapidly and without having to struggle with a language barrier.

Besides convenience, quality translations also convey respect. Visitors to your site can immediately see that you’re committed to understanding and respecting different cultures.

As well as showing that you respect speakers of those languages, you’ll also give your customers a clear indication that any solutions they buy from you will have been developed with their target markets in mind.

In short, by investing in top-tier translation and localization, white-label iGaming platform providers can attract a much wider customer base and position themselves as global leaders in the dynamic and competitive iGaming landscape.

Improve the online presence of your iGaming solutions and services

Capturing global attention is paramount in the iGaming industry. Embracing multilingualism can be a game changer when it comes to improving your online presence. Having a multilingual site will amplify your visibility.

There’s a vast pool of potential clients worldwide who are searching for the kinds of iGaming services that you provide. With a monolingual website, those customers are walled off behind a language barrier. Investing in translation will supercharge your iGaming marketing.

Improve the online presence of your iGaming solutions and services - 1Stop Translations
Capturing global attention is paramount in the iGaming industry

Multilingualism fosters stronger communication and builds trust. Customers feel welcomed and respected and are reassured that they can access appropriate customer service if they do business with you.

You should also consider the iGaming SEO boost conferred by a multilingual site. When overseas customers search for products and services like yours, they will generally be searching in their local language rather than, say, English.

The advantage offered by a multilingual site for your iGaming SEO can’t be understated. Quality translations will put you at the top of the search results and in front of more customers.

Agreement, terms and conditions translations for Fintech companies

In the Fintech industry, trust and transparency are paramount when it comes to attracting and retaining clients. That means you need accurate translations for important material.

Contracts, policies, terms and conditions — all these need to be properly translated into your clients’ various languages so that they can be fully understood. If a potential customer can’t understand your policies, they’re unlikely to do business with you.

Agreement, terms and conditions translations for Fintech companies - 1Stop Translations
In the fintech industry, accurate translations of important materials and multilingual website are paramount

For companies in the world of Fintech, quality translations aren’t just a matter of convenience. They’re a legal concern too. Ambiguous or inaccurate translations can do more than cause confusion: they can lead to legal headaches in the future.

That’s where 1Stop Translations can help. Our high-quality translations are tailored to the needs of the iGaming and Fintech sectors. If you’re ready to develop a multilingual website and break into the global market, contact 1Stop Translations today.


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Social Media strategies for Sport Betting - 1Stop Translations
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Social Media strategies for Sports Betting

It’s impossible to overstate the importance of social media in today’s online world. Social media platforms, from text-based sites like X to image and video sharing platforms like TikTok and Instagram, allow people from all over the world to communicate and share ideas. Social media marketing is now vital for the majority of companies, such as in the case of iGaming marketing.

4 minutes – read

Social Media strategies for Sport Betting - 1Stop Translations

Create a Social Media marketing strategy

There are many ways you can use social media to promote your iGaming services. You can make posts, buy ad space, and partner with social media influencers who will promote your site in exchange for sponsorship deals. Social media gives you the ideal platform to create buzz around a new game or a special offer. To be effective, however, you need a strategy for your social media marketing.

Developing an effective social media marketing strategy isn’t as easy as it looks. First of all, you need to tailor your strategy for each individual platform. Different platforms favour different kinds of media — some are perfect for short text posts, others for video clips, and others are better for images or long-form text.

You also need to consider the demographic: TikTok’s audience is younger, for example, while Generation X prefers Facebook. Different audiences will respond to different content. You need to think about the people playing your games now, the new markets that you want to reach, and how you can capture their attention.

Create a Social Media marketing strategy - 1Stop Translations
There are many ways you can use social media to promote your iGaming services

A social media strategy must comply with various rules and regulations. First, you need to consider the terms of service of every platform where your marketing content will appear. Some platforms are very strict about the kind of promotion that they allow and the services you’re allowed to sell.

Because iGaming involves gambling, you need to be careful not to fall foul of anti-gambling rules when you post. You also need to be aware of the rules around sponsored content: some platforms insist that posts from sponsored influencers are appropriately tagged as such.

You must also be careful to comply with the laws and regulations of the regions where your content will appear. Many countries have stringent rules about content related to iGaming marketing, especially if it will be seen by minors and young adults.

Of course, you need to show your commitment to responsible gaming. Crafting the perfect online gaming marketing strategy only to have it shut down for contravening regulations would be frustrating. Make sure you’re familiar with any applicable restrictions before you start.

iGaming services and online reputation for customers

In the iGaming industry, your reputation is crucial. Your customers need to know they can trust you with their money as well as provide a great gaming experience. Social media marketing can help here. A robust social media strategy helps to build your brand and develop a positive reputation.

Your social media team should foster positive interactions with customers and monitor discussions around your services. If someone posts about positive experiences with your games, a reply thanking them for their support is a good idea. It shows you’re engaged and that you care about your players.

iGaming services and online reputation for customers - 1Stop Translations
In the iGaming industry, your reputation is crucial

On the other hand, receiving negative feedback via social media is not pleasant. Make sure your team understands the importance of dealing appropriately with bad reviews and other criticism online. Negative comments shouldn’t simply be deleted or ignored. A prompt and polite response offering to help resolve the issue will create a much more positive impression.

Interacting with your players can only benefit your company. Social media offers a rich mine of information on your users’ sports betting preferences and interests. This kind of public and direct interaction, handled properly, can be a powerful tool for boosting your image. You can create instant buzz around your latest games and new offers, as well as receive valuable feedback on what players think and what they’d like to see.

Sports betting social media and professional translations

Another aspect of an effective online gaming marketing campaign is localisation. If you want a social media campaign with maximum impact, people in different regions need to be able to understand it. Translating your iGaming marketing content into different languages helps you to reach new markets.

Apart from the languages themselves, there are cultural differences and preferences that your marketing strategy needs to take into account. Knowing about things like local holidays, top sports teams and celebrities in a particular region can make your marketing more exciting and engaging.

Sports betting social media and professional translations - 1Stop Translations
Translating your iGaming marketing content into different languages helps you to reach new markets

That’s where 1StopTranslations comes in. We provide top-quality professional translations for the iGaming industry. Get in touch today to find out how we can help you with your online gaming marketing materials.


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How to improve your iGaming business with HTML5 games - 1Stop Translations
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How to improve your iGaming business with HTML5 games

The online gambling sector is a highly competitive and dynamic industry that requires constant innovation and adaptation to keep up with the changing expectations of customers. One of the key factors that influence the success of an iGaming business is the quality and variety of the games it offers.

4 minutes – read

In this article, we will explore how HTML5, the latest version of HTML technology, can help you create engaging and profitable games for your online casino. We will also discuss some of the best practices and tips for online gaming marketing using HTML5 games.

How to improve your iGaming business with HTML5 games - 1Stop Translations

What is HTML5 and why use it for developing online casino games?

HTML5 is a significantly more dynamic iteration of HTML, which is the standard markup language for creating web pages. HTML5 incorporates multimedia elements, provides support for audio and video, and enables the creation of animations—all without relying on tools such as Flash or JavaScript. This means that HTML5 games can run directly on any browser without requiring any additional plugins or downloads.

HTML5 has several advantages over other technologies for developing online casino games. Some of these are:

  • Cross-platform compatibility: HTML5 games can be played on any device, whether it is a desktop, laptop, tablet, or smartphone. Consequently, adopting HTML5 makes for an excellent marketing strategy to reach a wider audience.
  • Better performance: HTML5 games are faster and smoother than Flash or Java games, as they require less code and resources. This improves the user experience and reduces the risk of glitches or errors
  • Higher security: HTML5 games are more secure than Flash or Java games, as they do not rely on external software that can be hacked or exploited. HTML5 games also ensure that your data and transactions are protected
  • More creativity: HTML5 games offer more possibilities for creating stunning graphics, animations, and effects, as well as interactive and immersive features. HTML5 games can also incorporate social media integration, leaderboards, achievements, and other iGaming trends that enhance engagement
What is HTML5 and why use it for developing online casino games? - 1Stop Tranlsations
HTML5 is a significantly more dynamic iteration of HTML, which is the standard markup language for creating web pages

Better experience and better performance for iGaming

As we have seen, HTML5 games offer many benefits for both developers and players. But how can you use them to improve your iGaming marketing and business? Here are some of the ways that HTML5 games can help you boost your online gaming marketing strategy.

Increase your conversion rate

HTML5 games can attract more visitors to your website, as they are easy to access and play. By providing a high-quality and enjoyable gaming experience, and with the help of an iGaming digital marketing agency, you can increase your chances of converting visitors into customers.

Retain your customers

HTML5 games can help you retain your customers by offering them a variety of games that suit their tastes and preferences. You can also use HTML5 games to reward your loyal customers with bonuses, free spins, or other incentives.

Expand your market

HTML5 games can help you expand your online gaming marketing by reaching new audiences and segments. You can use HTML5 games to target different demographics, regions, languages, or niches. You can also use HTML5 games to adapt to the latest iGaming trends and demands, such as mobile and live gaming.

Better experience and better performance for iGaming - 1Stop Translations
HTML5 games offer many benefits for both developers and players

Monetise your game with H5 games ads

HTML5 not only offers a better gaming experience and performance, but also a great opportunity to monetise your games by incorporating advertisements using strategic iGaming marketing tactics. Google has introduced the capability to integrate AdSense within games, enabling users to view advertisements, similarly to a website. With the help of an iGaming digital marketing agency, iGaming advertising can be placed at various points during gameplay, such as during breaks between game sessions.

Some of the benefits of using H5 gambling advertising are:

  • Easy integration: H5 games ads are easy to integrate into your HTML5 games using Google’s SDKs and APIs. You can choose from different ad formats, such as banners, interstitials, or video ads, depending on your marketing strategy, game design, and user preferences
  • Targeted ads: H5 iGaming advertising is tailored to your game content and audience demographics, ensuring that your users see relevant iGaming marketing and engaging ads that match their interests and needs
  • High revenue potential: H5 iGaming advertising offers high eCPMs (effective cost per thousand impressions) and fill rates, meaning that you can earn more money from your games. You can also track and optimize your ad performance using Google’s Analytics and reporting tools
Monetise your game with H5 games ads - 1Stop Translations
Monetise your game with H5 games ads

If you want to learn more about how to improve your iGaming marketing and business with HTML5 games, contact us today. 1Stop Translations is an iGaming content and digital marketing agency that offers a range of services, such as iGaming translations, content creation, SEO, online gaming marketing strategy, and more. Reach out today to get a free quote for your project. Don’t miss this opportunity to take your iGaming business to the next level!


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iGaming Marketing: how to retain customer loyalty for your online casino - 1Stop Translations
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iGaming Marketing: how to retain customer loyalty for your online casino

Customer loyalty is important for any business, but for those in the iGaming industry, it’s indispensable. You need to make sure that you secure repeat customers – people who love your games and want to keep coming back. In this article, you’ll learn how good iGaming marketing can build customer loyalty right from the start.

4 minutes – read

iGaming Marketing: how to retain customer loyalty for your online casino - 1Stop Translations

Bonus and rewards for your online casino and iGaming marketing strategy

A great iGaming marketing strategy starts with a great product. No matter how well-crafted your sales pitch might be or how expert your mobile app localization is, customers won’t stick around if you don’t have games they enjoy. Securing a customer base that’s both large and loyal means having a wide range of popular games that will draw in new customers and turn them into regular players.

Bonuses and rewards are great for encouraging return visits. Associating each of your popular games with a bonus makes them even more appealing. For instance, you could offer daily or weekly free spins on a roulette game, or free sessions on a popular slot game for repeat customers who log in every day.

Bonus and rewards for your online casino marketing strategy - 1Stop Translations
Bonuses and rewards are great for encouraging return visits

A welcome bonus, like free plays or complimentary credit to spend on your games, is a tried-and-tested iGaming marketing tool. This kind of bonus gives new customers a reason to sign up and creates a positive image for your company. Players like to feel valued and a signup bonus shows that you’re serious about welcoming new players.

Create the best iGaming experience with security and responsibility

Players put a lot of trust in iGaming services when they participate in online gambling. Your players need to know that their sensitive personal and financial data is protected at all times. It only takes one security breach to lose that trust. Once it’s gone, it’s very hard to get back. Using the best information security systems and practices keeps your customers’ data safe and protects your reputation.

Different players prefer different payment options. Some will be paying by credit or debit card, while others will prefer various online payment systems. Make sure that your site has a range of different secure payment options that your players can use. Players are more likely to sign up if you offer familiar and trusted payment methods.

Create the best iGaming experience with security and responsibility - 1Stop Translations
Players put a lot of trust in iGaming services when they participate in online gambling

Websites nowadays need to put responsive design front and centre. While many gamers enjoy the expansive and immersive feel of a desktop monitor, others prefer the convenience of a mobile device. Your site needs to look great and perform flawlessly on a range of devices, operating systems and display configurations.

Another factor to consider is the promotion of responsible gaming. Online gaming should be a fun and exhilarating pastime, not a dangerous compulsion. Your site should encourage players to game responsibly. Allow players to set a budget so they don’t spend too much and offer advice on keeping their gaming fun rather than risky. You should also give players the option to permanently block their accounts if they don’t feel able to use your site responsibly. Provide links to relevant support organizations for those who suffer from compulsive gambling.

Quality iGaming services: localization, customization and communication

The iGaming market is a global one, with players from all over the world logging on to enjoy the thrills and spills of online gaming. When you expand into markets overseas, great iGaming translations and localization are the keys to success. Players are more likely to join your site and stay around if they feel that you speak their language and are in touch with their culture. That’s why you need expert website and mobile app localization and professional translations.

Quality iGaming services: localization, customization and communication - 1Stop Translations
When you expand into markets overseas, great iGaming translations and localization are the keys to success

Multilingual content is also important for marketing and engagement on social media. Players want to see the latest news about their favourite gaming sites in their native language. Proper translation is also important for effective communication with your customers, something that’s vital for retention. Consider adding a multilingual chatbot to your site, too. These chatbots can provide customer support 24/7, regardless of which language the customer speaks. This saves players from long, annoying waits, putting the information they want at their fingertips.

At 1StopTranslations, we provide top-tier professional translations and localization services for the iGaming industry. We can help you reach and retain more players in more markets than ever before. Whether you’re looking for website translations, mobile app localization or translations for your iGaming marketing materials, we can help. To find out more about our iGaming translations and other services, contact us today.


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The new sports betting regulations shaking up Brazil’s iGaming sector - 1Stop Translations
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The new sports betting regulations shaking up Brazil’s iGaming sector

When Brazil wrote a new set of sports betting regulations in 2018, this type of gambling was illegal under national law. In late July 2023, that changed, as President da Silva finally turned the bill into law.

4 minutes – read

The new sports betting regulations shaking up Brazil’s iGaming sector - 1Stop Translations

The decision came after a massive match-fixing scandal, in which players were offered up to 20,000 USD to give away penalty kicks and purposefully earn yellow cards. This scandal allowed gamblers to increase their wins on gaming sites. The new gambling regulations are designed to offer legal protection and prevent betting companies from profiting from match-fixing.

The 2018 legislation didn’t have comprehensive regulations, and much of the language used was unclear. This issue has been resolved. More importantly, the amendment now defines how fixed-odds income should be allocated.

Marketing and advertising restrictions

The new law requires gaming operators to encourage responsible gambling in Brazil and prevents bookmakers from acquiring the right to broadcast sports events. Sports betting translations will need to incorporate this requirement, as bookmakers scramble to promote healthier betting habits. The National Council for Advertising Self-Regulation will manage compliance. A self-regulation board will slowly establish gambling regulations governing the ethical standards of sports betting advertising.

The task force was created on 27 July 2023, but sports betting enterprises have already been barred from buying streaming rights for local sporting events. Existing legislation already forbids gambling advertising to promote illegal activities, but the definitions for “responsible gaming habits” have yet to be created. Unlicenced gaming ads will likely be banned in sports betting digital marketing, but it’s still too early for any certainty.

Marketing and advertising restrictions - 1Stop Translations
The new law requires gaming operators to encourage responsible gambling in Brazil

International operators have already started rolling out adverts and sponsorships despite their lack of licences. This has occurred despite the fact that Brazil has already banned businesses from sponsoring teams, competitions, and sporting bodies unless they have established headquarters in Brazil.

Brazil’s sports betting law and taxes

Federal Law No. 13,756/2018 will, for the first time in Brazilian history, allow fixed-odds betting so that bookmakers can share the odds of sporting outcomes. This provisional action will also make gambling a taxable matter. Bookmakers will be required to pay a 18% tax on all Gross Gaming Revenues. The Ministry of Sports’ revenue will increase from 1% to 3%. Licencing costs will also rise exponentially from the previous amount of 22 million R$.

In the past, Brazil’s sports betting regulations have provided few resources to manage a healthy gambling space. Sports betting taxes will fix the problem and will be managed as follows:

  • 2.5% will go to the National Fund for Public Security
  • Sports clubs will receive 1.6%
  • 10% will be funnelled into social security
  • 1% will go to the Ministry of Sports
  • The last 0.8% will be spent on sport initiatives
Brazil’s sports betting law and taxes - 1Stop Translations
Federal Law No. 13,756/2018 will allow fixed-odds betting in Brazil

The gambling regulations will also prevent bookmakers’ staff, athletes, and other influential parties from betting. The Ministry of Finance will oversee sports betting regulations, licencing, and advertising.

A true revolution for the LATAM gambling sector

The new taxation is expected to raise 423 million USD for the Brazilian iGaming sector, but it remains a provisional measure. The government will need to renew it after 60 days. However, the taxes will raise enough funds to punish match-fixing.

Gambling has never been this safe or controlled. The legalisation of fixed-odds sports betting is a game-changer for both sport fans and betting houses. Its revenue potential has been unleashed, and it’s sure to drive massive economic growth.

A true revolution for the LATAM gambling sector - 1Stop Translations
The new taxation is expected to raise 423 million USD for the Brazilian iGaming sector

Sports betting houses are still expecting a more transparent, comprehensive set of laws, which will guide sportsbook translations and marketing material.

Expanding your opportunities

If you offer sports betting services, you’re probably coming to grips with what the new legislation means for your business. You just need to look at the USA to get your answer. Within a year of sports betting legalisation, gaming revenue increased to 41 billion USD. Casinos could expand while unethical, poorly-managed gambling houses went out of business. Competition heated up, and access to gaming grew. Some casinos won, and some lost this challenge. If you offer gambling in Brazil, you’ll have to choose your outcome.

As the government issues licences for offline and online gambling, you will, at last, be able to capture foreign revenue. The sports betting market is expected to rise to 44 billion USD. This sector is experiencing an annual growth rate of almost 10%. Diversifying your audience will build stability and push up profits, so this is the time to update your site and sportsbook translations.

A massive growth spurt is on the way. Brazil’s sports betting market is expected to have an annual growth rate of 33.60%. By 2027, it will reach 2.1 million users. Improved regulations might even give local brands a competitive advantage against offshore operators. The government hasn’t brought action against those operators in the past, but burgeoning taxation could give it the funds to do so.

The laws that govern gambling in Brazil might have been updated, but they’re still incipient. As the months go by, legislation will be tightened and amended. Even so, 2023 is a crucial year for casinos. With a market that just became wide open, sports bookers can finally race ahead.

If you’re ready to benefit from the upcoming revolution, contact us to discuss your content needs.


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Special Bets: The Growth of Non-sport Events Betting- Stop Translations
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Special bets: the growth of non-sport events betting

Special bets are hugely popular today and are set to grow in popularity as more and more people discover this concept.

4 minutes – read

Special Bets: The Growth of Non-sport Events Betting- Stop Translations

In the iGaming sector, online gambling providers need to adopt novelty bets if they don’t want to miss out on this growing customer base.

What is a special bet?

Aside from games of chance, most betting has historically focused on sporting events, particularly sports like horse racing. Also known as novelty bets, these non-sports bets offer a way for those who are less interested in sports to enjoy the fun and suspense of betting.

What is a special bet? - 1Stop Translations
Special bets, also known as novelty bets, are a unique category of wagers that go beyond traditional sports betting.

These novelty bets are placed on events and contests all over the world, often by people who’ve never participated in sports betting in their lives. By offering different kinds of bets, businesses in the online gambling sector can attract new customers and use high-profile events to raise their profiles.

Non-sports betting: politics, TV shows, awards and novelty bets

Special betting can focus on all kinds of events. Politics often features in non-sports betting. Many people want to bet on the outcome of an electoral race, whether to reap the rewards when their preferred candidate triumphs or to soothe their disappointment by turning an anticipated electoral loss into a gambling win. Others may bet on something a bit more unusual, such as the resignation of a scandal-hit political figure.

TV shows are another popular sphere for special betting. People turn to iGaming services to bet on events in their favorite serials, like the death of a notable villain. More typically, though, people bet on the outcomes of televised competitions. Shows like America’s Got Talent, the Bachelor or Dancing with the Stars attract huge audiences.

Many of those viewers will want to enhance the excitement by placing bets on their favorite contestants. A third popular arena for special betting is the world of awards. Big-name events like the Oscars, Miss America and the Grammy Awards draw millions of excited viewers who tune in to see if their number-one heartthrob will walk away with the coveted trophy. Betting on these events adds a new dimension to the thrills.

Non-sports betting: politics, TV shows, awards and novelty bets - 1Stop Translations
Special betting can focus on all kinds of events. Politics often features in non-sports betting.

Of course, countless other events can form the basis of a special bet. People bet on everything from the weather to random future events, like a child becoming a professional sports star. Economic events are another popular subject for non-sports bets, with people betting on a rise or fall in the markets. Many people bet on obscure or outlandish possibilities, such as the discovery of alien life.

People have even placed bets on the end of the world, although it’s not clear how they would have collected their winnings if they’d won. Anything and everything can be the subject of a novelty bet if you’re willing to use your imagination.

Special bets to increase users and expand into new markets

Special bets represent an ideal way for the online gambling sector to broaden its appeal. Instead of being something reserved for online slots players and obsessive sports fans, online gambling can be marketed to everyone: music lovers, movie buffs, people who are politically engaged and those who just love a dramatic TV contest. These diverse markets are growing all the time, offering countless new customers from around the globe if a company is smart enough to offer them something they want.

As well as opening up new markets, novelty betting offers a great marketing opportunity for the iGaming sector. By offering bets on the outcome of an event that’s already drawing attention, providers can attract some of that attention to their iGaming services.

Special bets to increase users and expand into new markets - 1Stop Translations
Instead of being something reserved for online slots players and obsessive sports fans, online gambling can be marketed to everyone.

People searching for the latest news on a political race or a favorite TV contestant are more likely to stumble across online gambling sites, where they’ll often find something that aligns with their interests and stay on the site to learn more.

When you’re looking to expand into new markets, great translation and localization are crucial. Quality iGaming translations are key when you’re launching services into a new territory. An app or website that’s badly translated and hard to understand can deter potential players, sending them directly into the arms of the competition. For sites offering novelty bets, this is especially important: someone wanting to bet on a local event will naturally be looking for a site in their own language.

That’s where 1StopTranslations comes in. We provide outstanding translation and localization services for the online gaming, financial technology and sports sectors. As leaders in the industry, you can rely on 1StopTranslations to deliver. Contact us today to find out about our iGaming translations and other marketing services.


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New gambling advertising bans and how to promote your online casino - 1Stop Translations
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New gambling advertising bans and how to promote your online casino

Gambling and iGaming are popular and lucrative forms of entertainment, but they also face many challenges and restrictions in various countries, which can limit the opportunities for operators and affiliates to reach potential customers and grow their businesses.

5 minutes – read

New gambling advertising bans and how to promote your online casino - 1Stop Translations

In this article, we will explore some of the recent developments in the iGaming sector and how you can overcome them with effective marketing strategies and content creation.

Gambling advertising ban in Australia and the Netherlands

Gambling and iGaming platforms are subject to different laws and regulations depending on the country they operate in or target. Some countries have more liberal and open markets, while others have strict and prohibitive rules. One of the main challenges for gambling and iGaming platforms is to comply with these diverse and changing gambling regulations.

Another challenge is to deal with the negative perception and stigma that gambling and iGaming may have in certain societies or cultures. Gambling and iGaming are often associated with addiction, crime, money laundering, fraud, or social harm.

As a result, some governments, media outlets, or public figures may campaign against gambling and iGaming, or advocate for further restrictions or bans.

Gambling advertising ban in Australia and the Netherlands - 1Stop Translations
Gambling and iGaming platforms are subject to different laws and regulations

For example, in Australia, there is a growing movement to reduce gambling harm by banning all gambling advertising within three years, and from 21 August, a self-exclusion register will be introduced to allow consumers to voluntarily self-exclude themselves from Australian licensed interactive wagering service providers. In the Netherlands and Belgium, there are new laws that strengthen player protection by imposing harsh new advertising and deposit limits.

New restrictions for gambling advertising in sports and media

The restrictions on gambling and iGaming are not only affecting the platforms themselves, but also the channels and methods they use to communicate with their customers or potential customers. In particular, advertising is one of the most affected areas, as many countries have introduced or are planning to introduce bans or limitations on gambling advertising in various media.

For example, in the Netherlands, there is a ban on “untargeted” casino ads, which are shown to a broad selection of people without understanding their needs or demographic. This regulation will affect online casino ads on television, radio, and in public facilities such as sports stadiums. In Belgium, there is a similar ban on all forms of gambling advertising on television.

Moreover, some media outlets have decided to eliminate gambling promotions voluntarily, due to ethical or social reasons. For example, in 2019, The Guardian announced that it would stop accepting advertising from companies that profit from fossil fuels, gambling, tobacco, or payday loans.

New restrictions for gambling in sports and media - 1Stop Translations
Many countries have introduced or are planning to introduce bans or limitations on gambling advertising in various media

Premier League teams also reached an agreement to exclude sponsorships from gambling companies as main sponsors on team uniforms.

These restrictions in communication pose a significant challenge for gambling and iGaming platforms, as they reduce their visibility and reach among their target audience.

How to promote iGaming products

Despite these challenges and restrictions, there are still ways for gambling and iGaming platforms to promote their products effectively and legally. One of the key solutions is to use iGaming content services that can help you showcase your expertise, build trust, drive traffic, generate leads, and convert customers.

Some examples of iGaming content services that help increase engagement are:

  • Reviews of games, platforms, or providers
  • Guides on how to play, win, or improve your skills
  • News, updates, or trends in the industry
  • Stories, testimonials, or case studies of successful players
  • Tips, tricks, or hacks on how to get the best deals, bonuses, or rewards
  • Comparisons, rankings, or ratings of different options

Another solution is to use affiliations, which are partnerships between gambling and iGaming platforms and other websites or influencers that promote their products in exchange for a commission. Affiliations can help you expand your reach, increase your credibility, and generate more sales. Some examples of affiliations that you can use are:

  • Banner ads or links on relevant websites or blogs
  • Sponsored posts or articles on popular media outlets or magazines
  • Social media posts or stories on platforms, such as Facebook, Instagram, or Twitter
  • Email newsletters or campaigns to your subscribers or followers
How to promote iGaming products - 1Stop Translations
Despite these challenges and restrictions, there are still ways for gambling and iGaming platforms to promote their products effectively and legally

However, in order to use these solutions effectively, you need to have a clear iGaming digital marketing strategy and use iGaming content services that align with your goals, audience, and budget.

At 1Stop Translations, we offer comprehensive iGaming services that cater to the specific needs of the online gambling industry. With a team of experienced linguists and subject matter experts, we are able to provide high-quality iGaming translations and localisation solutions for all aspects of iGaming, including websites, software, promotional material, and customer support.

In addition to iGaming translations, 1Stop Translations also offers services such as language consultancy and iGaming digital marketing research to help companies strategise their entry into new markets.

Beyond translations, the successful expansion also requires a deep understanding of global gambling regulations and the nuances of this sector in different regions. This is where we come in with our comprehensive iGaming services.

To learn more about our services and how 1Stop Translations can help you drive traffic and improve growth, contact us today for a free and fast quote.


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Top 3 online gambling licenses you didn't know - 1Stop Translations
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Top 3 online gambling licenses you didn’t know

In the burgeoning world of online gambling, securing the right iGaming license is a pivotal first step. This key to operating legally can help to bolster your iGaming business.

5 minutes – read

Top 3 online gambling licenses you didn't know - 1Stop Translations

The most renowned license in the industry is the Curacao license, known for its extensive reach and modest requirements. The diverse landscape of the iGaming sector presents several other options, each with its unique advantages. It is essential to carefully weigh up your choices to find the iGaming license that perfectly aligns with your business objectives.

Having several choices when it comes to obtaining a gaming license offers flexibility and strategic advantages to your iGaming business.

Different jurisdictions come with varying benefits, from fast processing times and lower costs to tax benefits to robust legal protections. This range of options allows businesses to select a license that aligns with their operational needs, target markets and financial strategies.

Additionally, having a choice of licenses enables businesses to adapt to changing regulatory landscapes and geographic expansions. Ultimately, it empowers your iGaming venture to navigate the dynamic gambling scene effectively and competitively.

Fastest and easiest iGaming license: Anjouan

Fastest and easiest iGaming license: Anjouan - 1Stop Translations
For businesses looking to scale quickly and with minimal hurdles, the Anjouan license can be an ideal choice

When it comes to simplicity, the Anjouan license stands out. Part of the Union of Comoros, a small African nation, Anjouan has been offering its license since 2005. What makes this license particularly attractive is:

  • Quick process: It typically takes 2-3 weeks to secure an Anjouan license, far quicker than many other jurisdictions.
  • Minimal bureaucracy: The requirements are less stringent and paperwork is kept to a minimum, making it an easy process for new entrants into the sector.
  • Cost-effective: The cost to apply and maintain this license is relatively low, easing the financial burden on startups.

Despite these advantages, it’s essential to understand that Anjouan is less recognised compared to other jurisdictions. For businesses looking to scale quickly and with minimal hurdles, this can be an ideal choice.

Kahnawake: online gambling license with zero taxes

Based in the Canadian Mohawk territory, the Kahnawake Gaming Commission has been issuing licenses since 1996. Over the years, it has gained repute for its robust gambling regulations and zero-tax policy. Here’s what you should know:

  • No tax: With a Kahnawake license, enterprises pay no tax on profits, making it a lucrative option for expanding iGaming businesses.
  • Trusted and reliable: Kahnawake enjoys a high level of trust and is recognized by various countries, increasing the attractiveness of businesses holding this license.
  • Comprehensive regulations: The region has comprehensive gambling laws that ensure fair play and protection for gamers, enhancing your brand’s reputation.
Kahnawake: online gambling license with zero taxes - 1Stop Translations
Kahnawake: online gambling license with zero taxes

While it’s not the easiest license to obtain, the tax benefits and global recognition make it an attractive option for businesses in the iGaming sector.

Isle of Man gambling license: top infrastructure and fiscal benefits

Finally, let’s look at the Isle of Man. Known for its comprehensive legal framework, top-tier infrastructure and attractive fiscal benefits, this jurisdiction is a highly regarded entity in the industry. Advantages include:

  • Reputable: Holding an Isle of Man license adds prestige to your business. This jurisdiction is known for its strict regulations and high standards, thus earning trust from players worldwide.
  • Top-notch infrastructure: The Isle of Man offers world-class IT infrastructure, ensuring seamless online operations for your business.
  • Fiscal benefits: Businesses enjoy low corporate taxes and zero taxes on gambling profits, making it financially beneficial.

The Isle of Man license might be more challenging to obtain due to its stringent requirements, but the benefits it brings make it a worthy consideration for any iGaming business.

Isle of Man gambling license: top infrastructure and fiscal benefits - 1Stop Translations
Isle of Man gambling license: fiscal benefits

Enhancing your iGaming business with professional translations

Having the right iGaming license is just the start. To truly penetrate and thrive in the global market, effective communication with your audience is key. That’s where iGaming translations come in.

High-quality iGaming translations help your business to navigate the complexities of the international iGaming sector, ensuring that your services are accessible and engaging to users across different regions. From gaming content to legal documents, iGaming translations ensure that every aspect of your business is linguistically and culturally apt for your target market.

Beyond translations, the successful expansion also requires a deep understanding of global gambling regulations and the nuances of this sector in different regions. This is where we come in with our comprehensive iGaming services.

From securing the right license to providing expert translations and effective digital marketing strategies, we’re here to support and drive your growth in the exciting world of online gambling.

Ready to take your iGaming services to the next level? Contact us today and let’s explore how our services can help you achieve your business objectives.


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Videogame and gambling: the evolution of the gamblification phenomenon - 1Stop Translations
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Videogame and gambling: the evolution of the gamblification phenomenon

Gamblification has become an increasingly common buzzword in the world of video games, as game developers attempt to wow new players with elements of chance.

5 minutes – read

Videogame and gambling: the evolution of the gamblification phenomenon - 1Stop Translations

Some welcome these new features, while others are more hesitant. In this article, you’ll discover more about this concept and how it impacts iGaming digital marketing and the broader iGaming space.

What is gamblification?

Gamblification refers to incorporating elements into video games that resemble gambling. This can range from minor additions to games without a gambling focus to primary gaming mechanics.

Videogames might include more straightforward gambling in the form of mini-games, where players can engage in a game of cards or roulette in addition to the main gameplay. Another common example is a loot box. This is a package of in-game rewards that a player can buy, either for game currency, fiat currency or cryptocurrency like Bitcoin.

The player doesn’t know exactly what’s inside the loot box until it’s opened, making each one of them an exciting surprise. Some games, especially Japanese gacha games, focus entirely on the loot box mechanic.

What is gamblification? - 1Stop Translations\
A loot box is a package of in-game rewards that a player can buy

In the blockchain gaming space, gambling is an important feature — it lets developers incorporate blockchain trades into their games in a natural way. Players enjoying blockchain games can gamble for prizes such as:

  • Loot boxes containing desirable items, such as new character skins, equipment, power-ups or in-game currency
  • NFTs, unique digital codes for artwork or in-game items that can be saved or traded
  • In-game currency to spend on upgrades, skins, power-ups and other in-game items

Gamblification for iGaming digital marketing

Gambling elements have important implications for iGaming digital marketing. Essentially, these elements bring together two different spheres of gaming: conventional videogames and iGaming, creating new possibilities for any iGaming marketing agency.

This can offer players an introduction to the fun of gambling through their favorite online games, for those who may then want to investigate other games and iGaming services. There’s also a strong social element around gaming, even in the context of single-player games. Fans love getting together online to talk about the games they’re playing, share tips and trade stories.

Gamblification for iGaming digital marketing - 1Stop Translations
Videogames and iGaming creating new possibilities for any iGaming marketing agency

This creates a golden opportunity for iGaming digital marketing, as players will want to know about all the latest games and offers and share them with their friends. Offering free gifts, like in-game currency or loot boxes, in exchange for posts and shares can help to prompt user engagement. Of course, gaming forums, groups and pages are the perfect places to run online ads for iGaming services.

The impact of gambling elements

Gamblification brings a fun new dimension to gameplay. Like any form of gambling, however, gambling in video games is not without its risks. Any company providing iGaming content services needs to keep this in mind when rolling out new games or moving into new markets.

It can be harder to ensure that players are enjoying iGaming responsibly — something that’s vitally important for the iGaming industry as a whole. Since games are, by their nature, highly enjoyable and engaging, some players may struggle to rein in their spending on loot boxes and gambling mini-games. Careless implementation of gambling features might also mean that a game could fall foul of local gambling regulations.

Another area of concern is the possibility of underage players being enticed to gamble through video games. It’s very important that developers are aware of this and avoid adding gambling elements into games marketed to children, and for any iGaming marketing agency to ensure that products are only marketed to adults.

The impact of gambling elements - 1Stop Translations
Gambling elements bring a fun new dimension to gameplay

For games featuring gambling as a major mechanic, developers need to ensure that age gates are in place to deter children and teenagers from playing. Age verification via credit card data or other forms of online identification can prevent underage gambling and help compliance with gambling regulations.

Responsible game design should incorporate features to prevent compulsive behaviour and overspending. For example, the game might include a feature that lets players set a daily or weekly budget, so they’ll know when they’ve spent as much as they planned to and it’s time to take a break. Games often include free-to-play levels or activities, which allow users to enjoy the game without spending money.

For any iGaming product or iGaming content service, quality localisation is important. If players can’t fully understand in-game text and messages, it’s not just harder for them to enjoy their games — it’s also harder for them to make informed choices about what to play and how much to spend.

That’s where 1Stop Translations comes in. Our company provides high-quality iGaming translations and localisation services to the online gaming industry. Our fast, accurate iGaming translations make expanding into new markets easier and more profitable.

To find out more about how 1Stop Translations can make your products shine wherever they’re sold, contact us today.


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How to set up a localised advertising campaign for iGaming - 1Stop Translations
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How to set up a localised advertising campaign for iGaming

For years now, digital advertising has been an essential tool for the promotion of products or services through the most used channels on the web, such as search engines and social networks.

5 minutes – read

How to set up a localised advertising campaign for iGaming - 1Stop Translations

However, for the iGaming industry, this can become a rather complex challenge, due to the different state laws and restrictions applied on advertising services suppliers.

Legal regulations for iGaming advertising

When it comes to the iGaming industry, state laws are different in each country, and they are subject to continuous changes in several countries of the world. In some countries, advertising online gambling is strictly forbidden.

In other nations, on the other hand, we have more flexible rules, which impose some restrictions in terms of content. In several countries, it is required that the iGaming services suppliers are authorised and observe certain standards regarding the security and privacy of the players.

Legal regulations for iGaming advertising - 1Stop Translations
In some countries, advertising online gambling is strictly forbidden

Added to these limitations are the internal rules of suppliers, such as Facebook and Google Ads, which sometimes do not welcome promotional content dedicated to iGaming, sometimes tending to request different levels of checks or block them.

However, through the purchase of certain licences or the selection of appropriate content, it is possible to promote iGaming content even on those platforms, provided that there are no national restrictions in place.

iGaming localisation for advertising

Once the possibility of promoting a company’s iGaming services in a certain country has been ascertained, it is necessary to create an advertising campaign that is effective and engaging for the target audience.

If the goal of the campaign is to promote someone’s iGaming services in different countries, it is essential to know the specific needs, both in terms of the iGaming content to be promoted and from a linguistic standpoint.

In order to do this, using native translators becomes essential to deliver iGaming specialised translations, which are able to take advantage of the knowledge, tones, and linguistic nuances of a certain country to offer an authentic and engaging message.

iGaming localisation for advertising - 1Stop translations
Using native translators becomes essential to deliver iGaming specialised translations

In addition to language, iGaming localisation deals also with choosing the different products to be promoted in the target countries, based on local preferences, in order to reach the highest number of users interested in a company’s services.

Another important information for the localisation of an iGaming advertising campaign is the keyword analysis: a promotional campaign on Google allows to publish ads which are aimed at users who have searched for certain keywords on the search engine. These may differ from country to country and not correspond to a simple literal translation from one language to another.

Also in this case, an iGaming specialised localisation is needed, which consists of analysing the right search keywords, considering them in the context of their target market, in order to reach the highest effectiveness for the desired advertising campaign.

iGaming content services for organic advertising

In order to overcome the issue of the restrictions imposed by national laws and advertising platforms, there is always the possibility of promoting a company’s iGaming services by improving its online presence in an organic way.

If you have an online platform such as a blog at your disposal, it is possible to use iGaming specialised content services to publish posts optimised for search engines, in order to be found more easily.

The organic traffic for iGaming represents a slower strategy, but it also ensures more stable results in the long run. Additionally, blog articles are not subject to the limitations that can be found when dealing with advertising platforms.

This way, it will be possible to offer in-depth content, information on the games, strategies and trends, helping therefore the readers to get to know the broad iGaming industry, always keeping an ethical and responsible stance, with transparency and making the user feel informed and safe.

iGaming content services for organic advertising - 1Stop translations
The organic traffic for iGaming represents a slower strategy, but it also ensures more stable results in the long run

Exactly as for advertising, it is possible to publish articles in different languages, choosing the countries in which a company wants to promote itself, thus improving its position on the web. Without the limitations of national laws for the iGaming industry, it is possible to offer a wider range of content and make use of iGaming localisation in different ways.

Of course, this method will require more time, as well as a strategy to schedule and create content (editorial plan) which can be considered relevant for both users and search engines, with its subsequent publication on a regular basis.

Just like when setting up advertising campaigns, to promote one’s brand through organic traffic, it is recommended to make use of partners who are as specialised as possible in the iGaming industry, both for setting up the advertising campaign and for the creation of content dedicated to iGaming.

To receive support for all iGaming specialised localisation services, contact 1Stop Translations for a free quote. Understanding all the difficulties encountered by advertising in this industry is essential to promote a company’s brand and services, while expanding its market in the most effective way.

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