Tag: marketing

New gambling advertising bans and how to promote your online casino - 1Stop Translations

New gambling advertising bans and how to promote your online casino

Gambling and iGaming are popular and lucrative forms of entertainment, but they also face many challenges and restrictions in various countries, which can limit the opportunities for operators and affiliates to reach potential customers and grow their businesses.

5 minutes – read

New gambling advertising bans and how to promote your online casino - 1Stop Translations

In this article, we will explore some of the recent developments in the iGaming sector and how you can overcome them with effective marketing strategies and content creation.

Gambling advertising ban in Australia and the Netherlands

Gambling and iGaming platforms are subject to different laws and regulations depending on the country they operate in or target. Some countries have more liberal and open markets, while others have strict and prohibitive rules. One of the main challenges for gambling and iGaming platforms is to comply with these diverse and changing gambling regulations.

Another challenge is to deal with the negative perception and stigma that gambling and iGaming may have in certain societies or cultures. Gambling and iGaming are often associated with addiction, crime, money laundering, fraud, or social harm.

As a result, some governments, media outlets, or public figures may campaign against gambling and iGaming, or advocate for further restrictions or bans.

Gambling advertising ban in Australia and the Netherlands - 1Stop Translations
Gambling and iGaming platforms are subject to different laws and regulations

For example, in Australia, there is a growing movement to reduce gambling harm by banning all gambling advertising within three years, and from 21 August, a self-exclusion register will be introduced to allow consumers to voluntarily self-exclude themselves from Australian licensed interactive wagering service providers. In the Netherlands and Belgium, there are new laws that strengthen player protection by imposing harsh new advertising and deposit limits.

New restrictions for gambling advertising in sports and media

The restrictions on gambling and iGaming are not only affecting the platforms themselves, but also the channels and methods they use to communicate with their customers or potential customers. In particular, advertising is one of the most affected areas, as many countries have introduced or are planning to introduce bans or limitations on gambling advertising in various media.

For example, in the Netherlands, there is a ban on “untargeted” casino ads, which are shown to a broad selection of people without understanding their needs or demographic. This regulation will affect online casino ads on television, radio, and in public facilities such as sports stadiums. In Belgium, there is a similar ban on all forms of gambling advertising on television.

Moreover, some media outlets have decided to eliminate gambling promotions voluntarily, due to ethical or social reasons. For example, in 2019, The Guardian announced that it would stop accepting advertising from companies that profit from fossil fuels, gambling, tobacco, or payday loans.

New restrictions for gambling in sports and media - 1Stop Translations
Many countries have introduced or are planning to introduce bans or limitations on gambling advertising in various media

Premier League teams also reached an agreement to exclude sponsorships from gambling companies as main sponsors on team uniforms.

These restrictions in communication pose a significant challenge for gambling and iGaming platforms, as they reduce their visibility and reach among their target audience.

How to promote iGaming products

Despite these challenges and restrictions, there are still ways for gambling and iGaming platforms to promote their products effectively and legally. One of the key solutions is to use iGaming content services that can help you showcase your expertise, build trust, drive traffic, generate leads, and convert customers.

Some examples of iGaming content services that help increase engagement are:

  • Reviews of games, platforms, or providers
  • Guides on how to play, win, or improve your skills
  • News, updates, or trends in the industry
  • Stories, testimonials, or case studies of successful players
  • Tips, tricks, or hacks on how to get the best deals, bonuses, or rewards
  • Comparisons, rankings, or ratings of different options

Another solution is to use affiliations, which are partnerships between gambling and iGaming platforms and other websites or influencers that promote their products in exchange for a commission. Affiliations can help you expand your reach, increase your credibility, and generate more sales. Some examples of affiliations that you can use are:

  • Banner ads or links on relevant websites or blogs
  • Sponsored posts or articles on popular media outlets or magazines
  • Social media posts or stories on platforms, such as Facebook, Instagram, or Twitter
  • Email newsletters or campaigns to your subscribers or followers
How to promote iGaming products - 1Stop Translations
Despite these challenges and restrictions, there are still ways for gambling and iGaming platforms to promote their products effectively and legally

However, in order to use these solutions effectively, you need to have a clear iGaming digital marketing strategy and use iGaming content services that align with your goals, audience, and budget.

At 1Stop Translations, we offer comprehensive iGaming services that cater to the specific needs of the online gambling industry. With a team of experienced linguists and subject matter experts, we are able to provide high-quality iGaming translations and localisation solutions for all aspects of iGaming, including websites, software, promotional material, and customer support.

In addition to iGaming translations, 1Stop Translations also offers services such as language consultancy and iGaming digital marketing research to help companies strategise their entry into new markets.

Beyond translations, the successful expansion also requires a deep understanding of global gambling regulations and the nuances of this sector in different regions. This is where we come in with our comprehensive iGaming services.

To learn more about our services and how 1Stop Translations can help you drive traffic and improve growth, contact us today for a free and fast quote.

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Videogame and gambling: the evolution of the gamblification phenomenon - 1Stop Translations

Videogame and gambling: the evolution of the gamblification phenomenon

Gamblification has become an increasingly common buzzword in the world of video games, as game developers attempt to wow new players with elements of chance.

5 minutes – read

Videogame and gambling: the evolution of the gamblification phenomenon - 1Stop Translations

Some welcome these new features, while others are more hesitant. In this article, you’ll discover more about this concept and how it impacts iGaming digital marketing and the broader iGaming space.

What is gamblification?

Gamblification refers to incorporating elements into video games that resemble gambling. This can range from minor additions to games without a gambling focus to primary gaming mechanics.

Videogames might include more straightforward gambling in the form of mini-games, where players can engage in a game of cards or roulette in addition to the main gameplay. Another common example is a loot box. This is a package of in-game rewards that a player can buy, either for game currency, fiat currency or cryptocurrency like Bitcoin.

The player doesn’t know exactly what’s inside the loot box until it’s opened, making each one of them an exciting surprise. Some games, especially Japanese gacha games, focus entirely on the loot box mechanic.

What is gamblification? - 1Stop Translations\
A loot box is a package of in-game rewards that a player can buy

In the blockchain gaming space, gambling is an important feature — it lets developers incorporate blockchain trades into their games in a natural way. Players enjoying blockchain games can gamble for prizes such as:

  • Loot boxes containing desirable items, such as new character skins, equipment, power-ups or in-game currency
  • NFTs, unique digital codes for artwork or in-game items that can be saved or traded
  • In-game currency to spend on upgrades, skins, power-ups and other in-game items

Gamblification for iGaming digital marketing

Gambling elements have important implications for iGaming digital marketing. Essentially, these elements bring together two different spheres of gaming: conventional videogames and iGaming, creating new possibilities for any iGaming marketing agency.

This can offer players an introduction to the fun of gambling through their favorite online games, for those who may then want to investigate other games and iGaming services. There’s also a strong social element around gaming, even in the context of single-player games. Fans love getting together online to talk about the games they’re playing, share tips and trade stories.

Gamblification for iGaming digital marketing - 1Stop Translations
Videogames and iGaming creating new possibilities for any iGaming marketing agency

This creates a golden opportunity for iGaming digital marketing, as players will want to know about all the latest games and offers and share them with their friends. Offering free gifts, like in-game currency or loot boxes, in exchange for posts and shares can help to prompt user engagement. Of course, gaming forums, groups and pages are the perfect places to run online ads for iGaming services.

The impact of gambling elements

Gamblification brings a fun new dimension to gameplay. Like any form of gambling, however, gambling in video games is not without its risks. Any company providing iGaming content services needs to keep this in mind when rolling out new games or moving into new markets.

It can be harder to ensure that players are enjoying iGaming responsibly — something that’s vitally important for the iGaming industry as a whole. Since games are, by their nature, highly enjoyable and engaging, some players may struggle to rein in their spending on loot boxes and gambling mini-games. Careless implementation of gambling features might also mean that a game could fall foul of local gambling regulations.

Another area of concern is the possibility of underage players being enticed to gamble through video games. It’s very important that developers are aware of this and avoid adding gambling elements into games marketed to children, and for any iGaming marketing agency to ensure that products are only marketed to adults.

The impact of gambling elements - 1Stop Translations
Gambling elements bring a fun new dimension to gameplay

For games featuring gambling as a major mechanic, developers need to ensure that age gates are in place to deter children and teenagers from playing. Age verification via credit card data or other forms of online identification can prevent underage gambling and help compliance with gambling regulations.

Responsible game design should incorporate features to prevent compulsive behaviour and overspending. For example, the game might include a feature that lets players set a daily or weekly budget, so they’ll know when they’ve spent as much as they planned to and it’s time to take a break. Games often include free-to-play levels or activities, which allow users to enjoy the game without spending money.

For any iGaming product or iGaming content service, quality localisation is important. If players can’t fully understand in-game text and messages, it’s not just harder for them to enjoy their games — it’s also harder for them to make informed choices about what to play and how much to spend.

That’s where 1Stop Translations comes in. Our company provides high-quality iGaming translations and localisation services to the online gaming industry. Our fast, accurate iGaming translations make expanding into new markets easier and more profitable.

To find out more about how 1Stop Translations can make your products shine wherever they’re sold, contact us today.

Do you need help to get started or to further your existing link building strategy? Contact us for a free advice or request a video call with our experts.

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How to set up a localised advertising campaign for iGaming - 1Stop Translations

How to set up a localised advertising campaign for iGaming

For years now, digital advertising has been an essential tool for the promotion of products or services through the most used channels on the web, such as search engines and social networks.

5 minutes – read

How to set up a localised advertising campaign for iGaming - 1Stop Translations

However, for the iGaming industry, this can become a rather complex challenge, due to the different state laws and restrictions applied on advertising services suppliers.

Legal regulations for iGaming advertising

When it comes to the iGaming industry, state laws are different in each country, and they are subject to continuous changes in several countries of the world. In some countries, advertising online gambling is strictly forbidden.

In other nations, on the other hand, we have more flexible rules, which impose some restrictions in terms of content. In several countries, it is required that the iGaming services suppliers are authorised and observe certain standards regarding the security and privacy of the players.

Legal regulations for iGaming advertising - 1Stop Translations
In some countries, advertising online gambling is strictly forbidden

Added to these limitations are the internal rules of suppliers, such as Facebook and Google Ads, which sometimes do not welcome promotional content dedicated to iGaming, sometimes tending to request different levels of checks or block them.

However, through the purchase of certain licences or the selection of appropriate content, it is possible to promote iGaming content even on those platforms, provided that there are no national restrictions in place.

iGaming localisation for advertising

Once the possibility of promoting a company’s iGaming services in a certain country has been ascertained, it is necessary to create an advertising campaign that is effective and engaging for the target audience.

If the goal of the campaign is to promote someone’s iGaming services in different countries, it is essential to know the specific needs, both in terms of the iGaming content to be promoted and from a linguistic standpoint.

In order to do this, using native translators becomes essential to deliver iGaming specialised translations, which are able to take advantage of the knowledge, tones, and linguistic nuances of a certain country to offer an authentic and engaging message.

iGaming localisation for advertising - 1Stop translations
Using native translators becomes essential to deliver iGaming specialised translations

In addition to language, iGaming localisation deals also with choosing the different products to be promoted in the target countries, based on local preferences, in order to reach the highest number of users interested in a company’s services.

Another important information for the localisation of an iGaming advertising campaign is the keyword analysis: a promotional campaign on Google allows to publish ads which are aimed at users who have searched for certain keywords on the search engine. These may differ from country to country and not correspond to a simple literal translation from one language to another.

Also in this case, an iGaming specialised localisation is needed, which consists of analysing the right search keywords, considering them in the context of their target market, in order to reach the highest effectiveness for the desired advertising campaign.

iGaming content services for organic advertising

In order to overcome the issue of the restrictions imposed by national laws and advertising platforms, there is always the possibility of promoting a company’s iGaming services by improving its online presence in an organic way.

If you have an online platform such as a blog at your disposal, it is possible to use iGaming specialised content services to publish posts optimised for search engines, in order to be found more easily.

The organic traffic for iGaming represents a slower strategy, but it also ensures more stable results in the long run. Additionally, blog articles are not subject to the limitations that can be found when dealing with advertising platforms.

This way, it will be possible to offer in-depth content, information on the games, strategies and trends, helping therefore the readers to get to know the broad iGaming industry, always keeping an ethical and responsible stance, with transparency and making the user feel informed and safe.

iGaming content services for organic advertising - 1Stop translations
The organic traffic for iGaming represents a slower strategy, but it also ensures more stable results in the long run

Exactly as for advertising, it is possible to publish articles in different languages, choosing the countries in which a company wants to promote itself, thus improving its position on the web. Without the limitations of national laws for the iGaming industry, it is possible to offer a wider range of content and make use of iGaming localisation in different ways.

Of course, this method will require more time, as well as a strategy to schedule and create content (editorial plan) which can be considered relevant for both users and search engines, with its subsequent publication on a regular basis.

Just like when setting up advertising campaigns, to promote one’s brand through organic traffic, it is recommended to make use of partners who are as specialised as possible in the iGaming industry, both for setting up the advertising campaign and for the creation of content dedicated to iGaming.

To receive support for all iGaming specialised localisation services, contact 1Stop Translations for a free quote. Understanding all the difficulties encountered by advertising in this industry is essential to promote a company’s brand and services, while expanding its market in the most effective way.

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5 things you should know about the Metaverse

Will Virtual Reality really become part of our Real Life? As we start to familiarise ourselves with the Metaverse, here are the main fun facts we would like to share with you.

3 minutes -read

5 things you should know about the Metaverse

1. Why the Metaverse is not new

A Metaverse is defined as any form of digital reality populated by avatars capable of interacting with each other. Video game fans are well aware that this type of reality has already been established for years: just think of Roblox and Second Life, just to name a couple.

The idea itself is not new either: the term was coined in 1992 by science fiction author Neal Stephenson in his cyberpunk novel “Snow Crash”.

2. What the Metaverse really is

The Metaverse is a virtual world we choose to visit to distance ourselves from the real world. It is and will be an escape from the world inhabited by our bodies, which will allow us to have completely new experiences and which we can enter through a PC, a game console, a mobile device or a wearable device. Our experience will be 100% 3D. The link with reality comes through the type of experience we are going to have: often we will find ourselves in front of an exact copy of the real thing we experience every day, for example a café where we go in to have a coffee but as our avatar. Escape from Reality, but also a new Reality.

3. What you can buy in the Metaverse

Compared to familiar experiences such as Second Life, in the new Metaverse, thanks to NFTs, virtual coins can be purchased with real money: a real, certified digital asset. The revolution lies in the fact that images, and virtual objects in general, become exclusive objects that can be purchased through the use of the blockchain, with a non-replicable code that makes their possession unique.

4. What is the difference between the Internet and the Metaverse

If you think the Internet and the Metaverse are the same, you are wrong. The first one is a network of computers, servers and other electronic devices: users, once online, communicate with each other, interact, visit sites, make purchases, and so on. The Metaverse, on the other hand, is a true Virtual Reality where users, through their avatars, interact, perform activities, make purchases and participate in events in a world that mimics the physical one and which they access using technologies such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), social media, and digital currency. On the Internet you simply surf, in the Metaverse you live.

5. How to enter the Metaverse

Meta is accessible via the Oculus Quest 2 VR. However, there are also other devices that can open the virtual doors of this reality: VR headsets, AR glasses, computers, tablets, and smart phones. This aspect is not yet fully outlined and definitive, but we know that the more immersive the device, the more engaging our experience in the Metaverse will be.

Are you looking for an influencer for the Metaverse? Get in touch!

eSports and iGaming - 1Stop Translations

eSports & iGaming: entertainment meets gambling

In this article we’ll talk about how eSports have developed over the last 40 years and why the world of iGaming has decided to invest in this discipline.

What are eSports?

Electronic sports can be defined as tournaments and competitions between multiple players who compete for victory on a previously decided video game and console on which to play. In some cases, however, the challenges are taken up by a single player who attempts to break the current record or to achieve the best score among the players.

eSports & iGaming: entertainment meets gambling – 1St Blog

About their history

Historical archives show us that the very first electronic sports tournament was organised at Stanford University in 1972, with about twenty participants challenging one another in a game called Spacewar! The prize was an annual subscription to Rolling Stone magazine, the promoter of the event.

Since then, the constant improvement of technology has caused the eSports phenomenon to develop and expand like wildfire, across different markets and target demographics, thanks also to the wide range of video games igniting competition such as FIFA, World of Warcraft and Fortnite.

Today, the eSports industry is worth a staggering $1.5 billion, thanks above all to the presence of multiple world tournaments (World Cyber Games, Electronic Sports World Cup and Dreamhack) national associations (Italy’s e-Sports Association, for example) and professional teams (from Italian Serie A teams with their respective eSports teams to Machete Gaming, founded by Hell Raton, member of Salmo’s Machete crew).

In 2017, an application was submitted for eSports to be admitted to the Olympic Games. The International Olympic Committee is considering this possibility, given the size of the market, the television revenues (matches are broadcast on Twitch and Sky) and the unique opportunity to bring the Olympics closer to millennials and Gen Z.

Fusion of iGaming and eSports

The growing interest in matches related to eSports tournaments has inevitably sparked the attention of iGaming’s big players, who have begun to appraise the most important competitions based on specific parameters such as the player’s skills, the video game, and the overall difficulty of the tournament.

To date, most international betting sites include a section dedicated to eSports, where gamblers can place their bets and enjoy the match streamed or on TV.

Fusion of iGaming and eSports – 1St Blog

Considerations for the future

If on the one hand the pandemic has exponentially increased the number of players and bets, on the other there is still relatively low investment in the world of iGaming and eSports compared to the current value of the electronic sports market around the world.

Investments in marketing are still low, often due to lack of interest, but the opportunity is very attractive, and all betting platforms should be considering jumping on the eSports bandwagon.

Are you a betting platform? Contact us for more information or to request a quote: we have the right strategy for you!


Let’s talk about NFT Marketing

In this article, as we’re dealing with a highly innovative product, we’ll need to start with the basics. Let’s talk about NFT Marketing

The acronym NFT stands for “non-fungible token”, where “non-fungible” means “non-replicable”. An NFT, therefore, is a certificate of digital ownership of a digital “object” or item, non-physical but existing and unique, authenticated and registered via the blockchain process, which makes it non-modifiable and non-reproducible.

This technology is increasingly popular today, with applications in the world of online gaming for the production of unique and collectible digital objects, sometimes inside virtual worlds such as Decentraland.

More and more people are showing an interest in NFTs, digital artifacts to show off in your own Metaverse “land”, and NFT art is much loved by celebrities. One thing is certain: the whole process is safe, accessible and transparent on dedicated platforms. So, no Deep Web or Christie’s-style luxury auctions.

But how can companies integrate these innovations into their promotional planning?

Let’s talk about NFT Marketing.

NFT and value creation for brands

The success of these innovations comes not only from their fresh and disruptive character, but also from the fact that they perfectly meet the desires of potential customers: owning something unique that they can “show off” within a community that recognizes its value.

For example, a high fashion or luxury brand might decide to create NFTs of its new collection, at a more accessible price in the digital version than the physical one. This way, it will be significantly expanding its audience of potential buyers, who will now have access to a brand that has always been inaccessible to them in real life.

NFT Marketing
NFT Marketing

A strategy based on exclusivity, on that uniqueness factor which is the essential feature of the concept of NFTs.

These rules don’t just apply to B2C though. Even in B2B it’s possible to fully exploit the potential of such a flexible and dematerialized tool – just think of the digital companies that, in return for the purchase of an NFT, offer premium consulting packages or invitations to exclusive events.

How to structure an effective strategy

NFTs, therefore, can be deployed and promoted in brands’ digital marketing activities.

Transparency is key. It’s crucial to keep your potential customers clearly informed. Not everyone knows what NFTs are and what benefits they offer. Brands must indicate precisely how many “units” will be created, on which platform they will be available, and which additional benefits or services come with their possession.

The objectives of an NFT marketing campaign are different from a traditional campaign and must be studied and defined immediately, as they can directly influence the type, quantity and value of the tokens to be created.

A company, among its many possible goals, may wish to:

• Raise awareness of its brand and improve its reputation, creating a perception of itself as innovative and tech-savvy
• Generate new revenue streams, even on non-“canonical” personas
• Expand its product range and conduct research on new digital products
• Reach new audiences
• Offer services and event invitations
• Create a completely new user experience and channel for customer interaction
• Raise money for charity

The promotion

The campaign promotion can be done on traditional channels: SEO positioning, communication on social media, e-mail marketing and influencer marketing initiatives. In particular, Reddit and Discord seem to be the most heavily used social channels at the moment.

Special mention goes to an activity all too often neglected: co-marketing, which is achieving great results in the NFT world.

When a company producing “pop” goods collaborates with an online gaming and tech giant, success is usually guaranteed.

Brands need to provide clear terms and conditions proving what the customer bought, what rights they own and what rights they don’t.

An unsatisfactory user experience and difficulties or losses resulting from poorly designed software can damage the brand.

Brands with a strong environmental purpose should be aware of the environmental impact of NFTs, due to the excessive resource consumption of blockchains (such as Ethereum) that use the so-called proof-of-work mechanism, one of the most effective network security protocols that can consume a large amount of energy and that works as an entry gate that discourages attacks or abuse of users towards a client server.

community marketing

Community marketing: hugging makes the difference

What is a community?

For years we have been talking about community base marketing, i.e. the companies’ propensity to get closer to potential customers, becoming part of the group and approaching them as if they were real people.

This need comes from the end user’s tendency to drift away from the traditional marketing strategies and levers, such as “classical” advertising or influencer marketing, which are considered to be partially inflated.

As a consequence, the brand and, of course, the company behind it must “humanise”, get closer and actively participate as members of a community.

Before dealing with the specific way of approaching marketing more in detail, we need to clarify the concept of community, how it is born, and what its potentialities are.

A community is defined as a space, virtual or real, in which people share similar values and interests, and feel a connection or a belonging to something.

There are 3 essential values that reveal the belonging to a bran community:

awareness (acknowledgement of connections between people and distinctions from other groups)
rituals and traditions
sense of active commitment towards the community

Although such indicators apply to communities in general, in the case of a brand community they adjust to what a brand wants to communicate in its own identity.

Why do community marketing and what changes compared to the past?

Simply, community marketing leverages the human being’s natural propensity to aggregate, to feel part of something, providing values, messages, and meanings to share with the members of a group, online and offline.

Creating a community from scratches is a complex activity, therefore big brands often decide to directly enter a community which is already consolidated, choosing it precisely according to the values shared by the brand.

Pros and cons of community marketing


better customer experience
high fidelity rate
word-of-mouth growth (the good old buzz marketing)
humanisation of the brand towards the customer


– high competence specialisation
– medium/long-term strategy
– high effort

Community marketing: example of case study

Certainly, one of the most beautiful and interesting examples to follow and to talk about is the community marketing chosen and applied by Lego. A few years ago, the Danish company created a new category of brick products, called Lego Ideas.
The strategy is entirely directed to regular Lego users, and to creative people in general. Substantially, all that Lego does is challenging its customers to invent a new product from scratches by using their own pieces.
The strategy is structured so as to pass from offline (model building) to online; on the Lego website, anyone can vote for the best idea.

Guess what happens next? Yes, exactly: the idea that gets the most votes is SENT TO PRODUCTION, thus allowing everyone to buy it.

Examples of necessary tools

To implement a correct community marketing strategy, you need to use basic tools, without which it may become impossible to “engage” a community.

Of course, we are talking about the classical social media showcases like Facebook and Instagram, passing through messaging tools like Discord and Telegram, which allow to get in close contact with possible target customers and to interact like a real person.

Among the other methods, in connection with offline marketing, we would like to mention espousing a social cause, made of values shared with all the people belonging to the “pack”; organising live events (which are back at last), where it is possible to humanise the brand even more, to meet customers in person and to make them feel part of a big family.

Last but not least, let’s introduce the concept of GAMIFICATION

By now, gamification has been a must of marketing for years, taking advantage of some psychological levers to make people act in a certain way, promising gratification.

Moreover, implementing a gamification strategy contributes, in the world of social gaming, to create and consolidate the community. We will deepen this topic in the next content dedicated to the explosion of advergaming in the world.


For sure, community marketing will continue to be used over the years to come to transmit empathy towards the customers, constantly creating connections which go beyond the purchase, building customer loyalty and consolidating relationships between people.

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