Tag: NFT

NFTs Marketing - 1Stop Translations

The blockchain & NFTs: game-changing technologies

In recent years we have witnessed impressive technological acceleration, bringing to light two pioneering development tools, not only from the point of view of innovation, but also from a marketing and communication perspective. Let’s talk about the blockchain and the logical next step in its evolution: NFTs.

What’s the blockchain?

The blockchain can be defined as a shared and immutable data structure, a sort of digital register whose entries are grouped into “blocks” secured by cryptographic keys. The benefit of using this structure is strong security and immutability: nothing and no one can modify or delete the content of the data, unless they decide to break down the entire system completely (which is highly unlikely).

Therefore, the blockchain is considered a valid alternative – in terms of security, reliability, transparency and costs – to databases managed centrally by recognised authorities (public administrations, banks, insurance companies, payment intermediaries).

Any operation requiring official and verifiable validation can exploit the blockchain as a means of attestation (it could, for instance, completely replace the work performed by notaries).

The blockchain & NFTs – Ethereum

What are NFTs?

Interest in Non-Fungible Tokens, or NFTs, has greatly increased in recent years. We previously addressed NFTs in one of our earlier articles (click here to refresh your knowledge).

The NFT “bubble”

The data provided by the various exchange platforms such as OpenSea, or by eWallet sites such as Coinbase, is eloquent: the fever for NFTs for their own sake is officially over, and the bubble seems to have burst.

In fact, the NFT boom, fashion or trend seem to have started fading in February 2022, when the flow of investments in the sector decreased suddenly and dramatically, up to ten times less than in previous months.

The blockchain & NFTs - Bored Ape
The blockchain & NFTs – Bored Ape

Bored Ape and its peers — digital images with no ulterior motive and valued as works of art — seem to no longer interest the public as before, when a single item could cost around €60-70,000.

Now that the market has stabilised, the time has come to ask ourselves the fateful questions: what markets will leverage NFT technology beyond those closely related to the blockchain? What aspects of the blockchain are applied to existing, consolidated businesses?

Applications for NFTs and the blockchain in various markets

Currently, the industry most interested in these tools is iGaming. We’re witnessing the birth of entire gaming platforms based on the blockchain, where each bet is validated through the response of the network nodes, where it’s possible to deposit and withdraw various cryptocurrencies, and even convert NFTs to gaming credits.

If you have an online business and are looking for a new marketing tool to increase the size of your customer base, you may want to consider blockchain and NFTs. Contact us for a free quote today.

1Stop Translations at ICE London 2022

Our exciting experience at ICE London 2022

ICE London was the perfect opportunity to return to in-person meetings for the first time in two years, and it felt great seeing the stands packed with people. Not to mention the city of London, the setting for this extraordinary event.

We had a lot to share and we’re really happy we managed to do so with all our visitors, who came in large numbers. We met over 130 potential customers from 21 countries and 5 continents. It was very interesting to talk with them, to analyse the prospects and discuss future projects, to share the value that 1Stop Translations can offer by accompanying iGaming companies towards new goals and objectives.

1Stop Translations @ ICE LONDON 2022

It was exciting to meet our customers, to have a toast and a friendly chat with them. Some of the visitors became our customers during the pandemic, so we hadn’t yet had the chance to get to know them in person. Warm handshakes accompanied the satisfaction of finally being able to see each other in real life.

But there was much more at ICE: rediscovering the pleasure of being near other people, of associating human, three-dimensional faces to e-mails, video calls and Skype or Slack messages. OK, we’re getting a bit too personal now, but we really wanted to share it!

ICE London 2022

Here’s how it went at ICE 2022

First of all, our small but engaging stand. We received many compliments also thanks to the contribution of Sign It, our installation partner, who made sure we found upon arrival a stand perfectly in line with our expectations, with excellent visual impact and great attention to details. Really good work.

Right from the start, visitors showed a great deal of interest in our services. The slogan “Light Up Web3”, in combination with the series of services offered listed on the left wall of the stand, immediately communicated that we offer so much more than linguistic localisation.

In these years of hard work and fruitful relationships, many things have changed. We have grown and evolved from being a leading iGaming translation provider to a provider of over 30 integrated services oriented towards Digital Marketing, including emerging services such as NFT Marketing, Advergaming applied to the world of iGaming and Betting, SEO OUTREACH, for global on-line presence, and Influencer Marketing to initiate or consolidate the digital public relations structure.

Nearly two decades of experience in the sector allow us to nurture meaningful relationships and to provide advise on how to enter the Asian market or penetrate emerging African, Asian, and South American markets.

We created an internal department that meets all these needs, and we couldn’t wait to announce it at ICE. The result was a success!

Translations are and will always remain our key activity. We have been the leading company in the sector for 17 years, offering multilingual content marketing and high-quality language services.

Having said that, our minds and our creativity lead us towards the frontiers of the Metaverse, towards a new world full of opportunities.

Our name has become our mission: Now more than ever, 1Stop Translations is all you need—you needn’t go anywhere else!

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