In an industry where players rely heavily on editorial coverage, review scores, and media recommendations to make purchasing decisions, PR is one of the most important investments a game studio can make. Our game PR campaign management service combines media relations expertise with gaming industry knowledge and localisation capability to build credibility for your title in every target market.
Most game PR agencies work only in English. We are different. Our PR service is built on the foundation of our localisation capability, meaning that every press release, media kit, and review copy we manage can be simultaneously localised for all your target markets. This integrated model ensures that your international PR campaign has the same impact as your English-language campaign, rather than launching weeks later with lower-quality translated materials.
Our game PR copywriters craft compelling press releases that get opened, read, and covered. We write press releases for every stage of the game lifecycle, including announcements, trailer releases, early access launches, full launches, major updates, and DLC. Each release is localised for all target markets and distributed through our network of gaming media contacts.
Getting your game reviewed by the right outlets is critical to launch visibility and credibility. We manage the full review key distribution process: identifying relevant outlets and individual writers for your title, personalising outreach, distributing keys securely, following up on coverage commitments, and collating review scores and coverage for your reporting.
Indie studios face a crowded media landscape where standing out requires a compelling story as well as a good game. Our PR team works with indie developers to identify and articulate the unique narrative angles of their title, the development story, the personal inspiration, the innovative mechanic, and builds media pitches around these angles that attract coverage beyond the standard review.
Gaming media in Germany, France, Japan, Korea, and Brazil is largely consumed in local languages. English press releases sent to local media are frequently ignored. Our international PR programme manages outreach to media in each target market in their native language, building genuine relationships with local editors and reviewers rather than sending English materials indiscriminately.
A successful game launch PR campaign requires meticulous planning: embargo management, preview access windows, announcement timing, trailer coordination, and media briefing schedules all need to align. We work with your team from the earliest stages of campaign planning, establishing a detailed PR calendar that sequences all activities for maximum impact on launch day and beyond.
