Live games operate on a relentless content cycle. Events, patches, battle passes, seasonal updates, in-game communications, and community announcements need to be localised rapidly and accurately to maintain a consistent player experience across all your target-language markets. Our live ops localisation service is built for the pace and unpredictability of games-as-a-service.
Live ops localisation encompasses all localisation activity required to support a game after its initial launch: in-game event content, limited-time offers, UI updates, patch notes, push notifications, in-game news, and community messaging. Unlike launch localisation, live ops work is characterised by short turnaround times, frequent small-volume requests, and the need for absolute consistency with the game’s established terminology and tone.
We have developed agile localisation workflows specifically designed for live ops environments. Using a combination of translation memory, pre-approved glossaries, and dedicated linguist teams assigned to each title, we can turn around small volumes of new content within hours and larger updates within one to two business days, without sacrificing quality.
Seasonal events (Halloween, Christmas, Lunar New Year, Diwali) require culturally sensitive as well as linguistically accurate content. Our linguists understand the cultural significance of major global events and can adapt seasonal content so that it feels relevant and engaging to players in each territory, rather than merely translated from an English-language template.
Patch notes occupy a unique position in game communication: they are technical in nature but consumed by a lay audience. We have specialists who can localise technical patch content accurately whilst maintaining readability for the average player in every language. Clear, well-written patch notes in the player’s native language strengthen trust and community sentiment.
In-game messages, push notifications, and email communications are subject to strict character limits and must be compelling enough to drive player action. We adapt these assets for each language and culture, preserving the urgency, clarity, and impact of the call to action within the constraints of the channel.
Live ops localisation is only as strong as its terminology infrastructure. We maintain a living, version-controlled glossary for every title we support, ensuring that new event names, item names, and gameplay terms are defined and approved before translation begins. This governance model prevents inconsistencies from emerging across dozens of small updates over time.
Major game updates (new seasons, map expansions, mode launches) require a step change in localisation volume at short notice. Our capacity model allows us to scale resources up for high-volume periods and return to a leaner cadence once the update has been released. Talk to us about flexible capacity arrangements for titles with periodic large-scale content releases.
