Your store page is often the first point of contact between your game and a potential player. A localised store page does not merely translate your English copy it is a fully optimised piece of content tailored to the search behaviour, cultural expectations, and purchasing triggers of your target market. At 1Stop Translations, we combine game localisation expertise with SEO and GEO best practice to maximise your visibility and conversion in every territory.
Store algorithms on Steam, the Epic Games Store, the PlayStation Store, and mobile app stores surface results based on relevance signals that include localised metadata. A game with a fully localised store page (description, screenshots, tags, and keywords) ranks significantly higher in local-language searches in non-English-speaking territories than one with English-only content. More visibility means more organic discovery, more wishlists, and more sales.
Steam is the dominant PC gaming marketplace and offers full localisation support for store descriptions, short descriptions, genre tags, and developer blogs. We localise all content fields for each of your target languages using native-speaking linguists who understand what Steam users in each market respond to. We also advise on culturally appropriate screenshots and key art descriptions.
Each major storefront has its own metadata structure, character limits, and content guidelines. We are familiar with the requirements of all major platforms and ensure that your store content is compliant, fully localised, and optimised for each platform’s search and discovery algorithms.
App Store Optimisation (ASO) for iOS and Google Play requires localised app names, subtitles, keywords, short descriptions, full descriptions, and screenshot captions. We provide fully localised ASO content for every language supported by your app, informed by keyword research specific to each target market.
If your game has a standalone website or landing page, localising it for your target markets improves both organic search performance and conversion. We apply GEO (Generative Engine Optimisation) and international SEO best practices, including hreflang implementation guidance, localised meta tags, keyword-rich body content, and culturally adapted calls to action.
Your press kit is an extension of your store presence. We localise press releases, fact sheets, and media assets for each target territory, helping you secure coverage in local gaming media and build credibility with players and press in markets where English-language content creates a barrier.
Game content does not stop at launch. Update notes, seasonal event announcements, DLC descriptions, and developer diary posts all represent opportunities to engage players in their native language and strengthen your title’s performance in store algorithms. We offer ongoing retainer arrangements for studios that publish regular store content updates.
