Gaming influencers are among the most effective customer acquisition channels in the industry. A single video from the right creator, one whose audience overlaps with your target player profile, can drive more wishlists, downloads, and reviews than a significant spend on paid advertising. Our game influencer marketing service connects your title with creators who have genuine influence in your target markets and communicate in the languages your players speak.
Indie studios are often best served by micro-influencers: creators with engaged audiences of 10,000 to 100,000 followers who specialise in specific genres or platforms. These creators typically have higher engagement rates than mega-influencers, are more accessible for collaboration, and have audiences that trust their recommendations because of their perceived authenticity. We have strong relationships with gaming micro-influencers across all major markets and platforms.
Not all gaming influencers are relevant for every title. We conduct rigorous creator vetting that assesses audience demographics, engagement quality, content authenticity, brand safety history, and genre alignment before making any recommendations to our clients. We use a combination of data tools and human editorial judgement to identify creators who are genuinely likely to generate results for your title.
Our influencer marketing service covers the full range of campaign types: key distribution (providing review keys in exchange for organic coverage), paid sponsorships, exclusive preview access, developer livestreams, and long-term creator partnerships. We manage outreach, negotiation, briefing, and delivery on your behalf, keeping your team’s involvement to a minimum whilst ensuring that the creative output aligns with your expectations.
For studios launching in multiple language markets simultaneously, coordinated localised influencer campaigns can dramatically amplify launch-day visibility. We manage parallel campaigns across multiple markets, briefing local creators in their native language and coordinating embargo dates and publication timelines to maximise impact across all territories on launch day.
Large publishers benefit from a more strategic approach: exclusive content reveals with major creators, long-term ambassador programmes, and integration with broader launch marketing campaigns. We have experience managing high-profile influencer programmes for major releases and can operate as a specialist extension of your in-house marketing team.
Every influencer campaign is tracked against defined performance metrics: reach, views, click-through rates, wishlist additions, downloads, and conversion rates, where trackable. We provide post-campaign reports that assess performance against benchmarks and provide actionable insights for future campaigns.
