Entering a new language market is a significant investment, one that rewards careful strategic planning as much as technical execution. Our game localisation consultancy service is designed for studios that want expert guidance on where to invest, how to structure their localisation programme, and how to navigate the specific challenges of Asian, Middle Eastern, and other emerging gaming markets.
Many studios approach localisation reactively: they finish the game, then think about which languages to support. Studios that build localisation into their development process from the earliest stages, writing internationalisation-friendly code, building a glossary from day one, using assets that are easy to replace, consistently achieve better localisation outcomes at a lower cost and within shorter timescales. Our consultancy helps you build that strategic foundation.
The CJKT gaming markets (China, Japan, Korea, and Taiwan/Hong Kong) represent the largest and most commercially valuable gaming territories outside North America and Western Europe. Each has unique cultural, regulatory, and technical requirements for game localisation. We provide specialist consultancy for studios planning entry into these markets, covering language and cultural requirements, platform-specific considerations, content regulation, and the operational requirements of in-territory publishing.
Localising for the Chinese market requires decisions beyond language: Simplified Chinese for mainland China or Traditional Chinese for Taiwan and Hong Kong? Both are commonly supported. Content regulations require careful consideration, certain types of content are restricted for release in mainland China, and navigating the approval process requires local knowledge and experience. We provide structured guidance on the Chinese market localisation pathway.
Emerging gaming markets in Southeast Asia, Latin America, Eastern Europe, and the Middle East are growing rapidly and remain underserved by major publishers. Studios that localise for these markets early can establish a strong player base before competition intensifies. We advise on market prioritisation, language selection, cultural adaptation requirements, and cost-effective localisation approaches for emerging market entry.
Whether you are building an in-house localisation capability or selecting and managing a portfolio of specialist vendors, we can help you design and implement a localisation pipeline that is efficient, quality-controlled, and scalable. Our consultancy covers TMS selection, workflow design, glossary and style guide development, quality assurance framework design, and vendor assessment and management.
Selecting a localisation partner is one of the most consequential vendor decisions a studio makes. We provide objective advice on the criteria that matter most (linguistic quality, gaming domain expertise, technical capability, scalability, and cultural knowledge) and can assist with the preparation of RFPs and vendor evaluation frameworks. Our goal is to help you build a localisation programme that serves your studio’s long-term global ambitions.
