Tag: influencer marketing

Affiliate or Influencer Marketing: which should you choose for your iGaming business? - 1Stop Translations

Affiliate or Influencer Marketing: which should you choose for your iGaming business?

Marketing is a crucial aspect of any business, especially in the highly competitive and dynamic iGaming industry. With the rapid growth of online gaming and gambling platforms, attracting and retaining customers is more challenging than ever. That is why many iGaming companies are turning to affiliates and influencers, two of the most popular and effective strategies in the digital era.

4 minutes – read

But what are affiliates and influencers, and how do they differ from each other? More importantly, how can you decide which one is more suitable for your business goals and objectives?

Affiliate or Influencer Marketing: which should you choose for your iGaming business? - 1Stop Translations

What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing, where you pay a commission to an external partner (called an affiliate) for each sale or action that they generate through their website, blog, social media or other channels. The affiliate promotes your iGaming products or services to their audience, using a unique link or code that tracks the source and outcome of each referral.

This type of marketing has several advantages for iGaming businesses, such as:

  • Cost-effectiveness: You only pay for the results that you get, which means you can have a high return on investment (ROI) and avoid wasting money on ineffective campaign
  • Scalability: You can reach a large and diverse audience by partnering with multiple affiliates who have different niches, demographics and geographic locations
  • Trust and credibility: Affiliates can act as advocates for your brand, as they usually have a loyal and engaged following that trusts their recommendations and opinions
What is Affiliate Marketing? - 1Stop Translations
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant

What is Influencer Marketing?

Influencer marketing is a type of social media marketing where you collaborate with an influencer who has a large and loyal following on platforms such as Instagram, YouTube, TikTok or Twitch. The influencer creates and shares content about your iGaming products or services, using their own style and voice, to generate awareness, engagement and conversions among their fans.

Like affiliate marketing, working with influencers has several benefits for iGaming businesses, such as:

  • Brand awareness and exposure: You can reach a massive and highly engaged audience that may not be aware of your brand or products and increase your visibility and recognition in the iGaming market
  • Authenticity and loyalty: Influencers can create authentic and relatable content that resonates with their followers and build a strong and lasting relationship with them based on trust and loyalty
  • Creativity and innovation: Influencers can bring fresh and original ideas and perspectives to your marketing campaigns and help you create unique and memorable experiences for your customers
What is Influencer Marketing? - 1Stop Translations
Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services

How to choose between Affiliate and Influencer Marketing?

As you can see, there are two distinct and powerful marketing strategies that can help you grow your iGaming business. However, they are not mutually exclusive, and you can use them in combination or separately, depending on your specific needs and goals.

To choose the best option for your iGaming company, you have to ask yourself a few questions to get a clearer picture of which marketing approach is more aligned with your business strategy and can deliver the best results for you.

  • Who are your ideal customers, and where can you find them? What are their preferences, behaviours and motivations? How do they consume and share information and content?
  • What are you trying to achieve with your iGaming marketing campaigns? Do you want to increase your sales, leads, or conversions? Do you want to raise your brand awareness, reputation, or loyalty?
  • How much money and time can you allocate to your iGaming marketing efforts? How many and what kind of affiliates or influencers can you afford and manage?
  • What are the trends and opportunities in the iGaming industry and your specific niche? What are your competitors doing and how can you differentiate yourself from them?
How to choose between Affiliate and Influencer Marketing? - 1Stop Translations
Unlocking iGaming success: combining Marketing Strategies for optimal growth your iGaming business


Marketing with affiliates and influencers are two of the most popular and effective ways to promote your iGaming products or services online. But marketing is not the only factor that determines your success.

You also have to provide a high-quality and engaging gaming experience for your customers and communicate with them effectively and efficiently. If you’re operating in the iGaming sector, this might mean using iGaming translations, which are especially important if you are expanding your iGaming business to new and diverse markets, where you have to adapt your content and messages to the local language, culture and regulations.

So where do you find professional and reliable localised translations you can trust to help you with your marketing needs?

At 1Stop Translations, we provide you with accurate, fast and affordable localised translations of your website, app, game, marketing materials and customer support. With nearly two decades of experience, we can even help you reach and connect on a global scale and grow your iGaming business.

To better position your brand, contact us and get a quote for iGaming translations that will effortlessly break down language barriers and open up your business to a new and wider audience.

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influencer marketing

Influencer Marketing: advantages, types, and best practices

The success of Influencer Marketing lies in its ability to increase the awareness and profits of companies.

The term Influencer Marketing refers to the action of “influencing” people, with the aim of generating strategic word-of-mouth to positively influence brand awareness. Influencer marketing must, however, be part of a broader and more precise marketing strategy that establishes testimonials, channels, and targets, while respecting the rules of advertising.

Some facts on Influencer Marketing

According to statistics, the influencer market is constantly growing. While total sales reached $15 billion in 2021, it is estimated to reach $20 billion in 2022 and it is not expected to slow down until 2025. It’s no surprise then that 63% of marketers plan to run social campaigns with influencers as part of their marketing strategies.

What is Influencer Marketing?

Is nothing more than a marketing branch interested in pursuing activities involving one or more influencers, that is, people who have an influence on the purchasing power of others.

The influencer can be a testimonial, a blogger, or a social reviewer, to name but a few examples, but also a more or less famous personality from the world of sport or entertainment.

According to a recent study, 77% of users use social media to search for products and services; the presence of influencers is therefore crucial as it mainly concerns the younger age group between 18 and 34.

Brian Christopher – global influencer. 1ST Blog

Key factors of Influencer Marketing

For digital content creators, the key factors that determine the Influencer Marketing strategy are reputation and authenticity; then they analyse the influencer’s followers and their loyalty. The factors to consider when choosing the right influencer include the number of followers, their perceived authenticity, narrative, compassion, originality and some kind of “normality” about their story.

With this basis, you can build a brand reputation and a strong Influencer Marketing campaign.

influencer marketing
Lady Luck HQ – YouTube Influencer

Defining influencers

There are four types of influencers:

  • Micro influencers: with a following of between 10,000 and 100,000 followers
  • Mid-range influencers: with a following of between 100,000 and 500,000 followers
  • Mega influencers: require a high investment because they have a following of between 500,000 and 2 million followers
  • Star influencers: here the number of followers surpasses 2 million, they are considered real stars, exactly like Chiara Ferragni, the queen of influencers


Influencer Marketing is a world that requires specific knowledge and skills related to general marketing, social media marketing, and digital PR. Since this is a very complicated field, working with an agency specialised in this sector is essential for companies looking to invest in this type of advertising, regardless of the type of influencer.

For more information, ask for a free consultation here.

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