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Videogame and gambling: the evolution of the gamblification phenomenon - 1Stop Translations
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Videogame and gambling: the evolution of the gamblification phenomenon

Gamblification has become an increasingly common buzzword in the world of video games, as game developers attempt to wow new players with elements of chance.

5 minutes – read

Videogame and gambling: the evolution of the gamblification phenomenon - 1Stop Translations

Some welcome these new features, while others are more hesitant. In this article, you’ll discover more about this concept and how it impacts iGaming digital marketing and the broader iGaming space.

What is gamblification?

Gamblification refers to incorporating elements into video games that resemble gambling. This can range from minor additions to games without a gambling focus to primary gaming mechanics.

Videogames might include more straightforward gambling in the form of mini-games, where players can engage in a game of cards or roulette in addition to the main gameplay. Another common example is a loot box. This is a package of in-game rewards that a player can buy, either for game currency, fiat currency or cryptocurrency like Bitcoin.

The player doesn’t know exactly what’s inside the loot box until it’s opened, making each one of them an exciting surprise. Some games, especially Japanese gacha games, focus entirely on the loot box mechanic.

What is gamblification? - 1Stop Translations\
A loot box is a package of in-game rewards that a player can buy

In the blockchain gaming space, gambling is an important feature — it lets developers incorporate blockchain trades into their games in a natural way. Players enjoying blockchain games can gamble for prizes such as:

  • Loot boxes containing desirable items, such as new character skins, equipment, power-ups or in-game currency
  • NFTs, unique digital codes for artwork or in-game items that can be saved or traded
  • In-game currency to spend on upgrades, skins, power-ups and other in-game items

Gamblification for iGaming digital marketing

Gambling elements have important implications for iGaming digital marketing. Essentially, these elements bring together two different spheres of gaming: conventional videogames and iGaming, creating new possibilities for any iGaming marketing agency.

This can offer players an introduction to the fun of gambling through their favorite online games, for those who may then want to investigate other games and iGaming services. There’s also a strong social element around gaming, even in the context of single-player games. Fans love getting together online to talk about the games they’re playing, share tips and trade stories.

Gamblification for iGaming digital marketing - 1Stop Translations
Videogames and iGaming creating new possibilities for any iGaming marketing agency

This creates a golden opportunity for iGaming digital marketing, as players will want to know about all the latest games and offers and share them with their friends. Offering free gifts, like in-game currency or loot boxes, in exchange for posts and shares can help to prompt user engagement. Of course, gaming forums, groups and pages are the perfect places to run online ads for iGaming services.

The impact of gambling elements

Gamblification brings a fun new dimension to gameplay. Like any form of gambling, however, gambling in video games is not without its risks. Any company providing iGaming content services needs to keep this in mind when rolling out new games or moving into new markets.

It can be harder to ensure that players are enjoying iGaming responsibly — something that’s vitally important for the iGaming industry as a whole. Since games are, by their nature, highly enjoyable and engaging, some players may struggle to rein in their spending on loot boxes and gambling mini-games. Careless implementation of gambling features might also mean that a game could fall foul of local gambling regulations.

Another area of concern is the possibility of underage players being enticed to gamble through video games. It’s very important that developers are aware of this and avoid adding gambling elements into games marketed to children, and for any iGaming marketing agency to ensure that products are only marketed to adults.

The impact of gambling elements - 1Stop Translations
Gambling elements bring a fun new dimension to gameplay

For games featuring gambling as a major mechanic, developers need to ensure that age gates are in place to deter children and teenagers from playing. Age verification via credit card data or other forms of online identification can prevent underage gambling and help compliance with gambling regulations.

Responsible game design should incorporate features to prevent compulsive behaviour and overspending. For example, the game might include a feature that lets players set a daily or weekly budget, so they’ll know when they’ve spent as much as they planned to and it’s time to take a break. Games often include free-to-play levels or activities, which allow users to enjoy the game without spending money.

For any iGaming product or iGaming content service, quality localisation is important. If players can’t fully understand in-game text and messages, it’s not just harder for them to enjoy their games — it’s also harder for them to make informed choices about what to play and how much to spend.

That’s where 1Stop Translations comes in. Our company provides high-quality iGaming translations and localisation services to the online gaming industry. Our fast, accurate iGaming translations make expanding into new markets easier and more profitable.

To find out more about how 1Stop Translations can make your products shine wherever they’re sold, contact us today.


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How to set up a localised advertising campaign for iGaming - 1Stop Translations
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How to set up a localised advertising campaign for iGaming

For years now, digital advertising has been an essential tool for the promotion of products or services through the most used channels on the web, such as search engines and social networks.

5 minutes – read

How to set up a localised advertising campaign for iGaming - 1Stop Translations

However, for the iGaming industry, this can become a rather complex challenge, due to the different state laws and restrictions applied on advertising services suppliers.

Legal regulations for iGaming advertising

When it comes to the iGaming industry, state laws are different in each country, and they are subject to continuous changes in several countries of the world. In some countries, advertising online gambling is strictly forbidden.

In other nations, on the other hand, we have more flexible rules, which impose some restrictions in terms of content. In several countries, it is required that the iGaming services suppliers are authorised and observe certain standards regarding the security and privacy of the players.

Legal regulations for iGaming advertising - 1Stop Translations
In some countries, advertising online gambling is strictly forbidden

Added to these limitations are the internal rules of suppliers, such as Facebook and Google Ads, which sometimes do not welcome promotional content dedicated to iGaming, sometimes tending to request different levels of checks or block them.

However, through the purchase of certain licences or the selection of appropriate content, it is possible to promote iGaming content even on those platforms, provided that there are no national restrictions in place.

iGaming localisation for advertising

Once the possibility of promoting a company’s iGaming services in a certain country has been ascertained, it is necessary to create an advertising campaign that is effective and engaging for the target audience.

If the goal of the campaign is to promote someone’s iGaming services in different countries, it is essential to know the specific needs, both in terms of the iGaming content to be promoted and from a linguistic standpoint.

In order to do this, using native translators becomes essential to deliver iGaming specialised translations, which are able to take advantage of the knowledge, tones, and linguistic nuances of a certain country to offer an authentic and engaging message.

iGaming localisation for advertising - 1Stop translations
Using native translators becomes essential to deliver iGaming specialised translations

In addition to language, iGaming localisation deals also with choosing the different products to be promoted in the target countries, based on local preferences, in order to reach the highest number of users interested in a company’s services.

Another important information for the localisation of an iGaming advertising campaign is the keyword analysis: a promotional campaign on Google allows to publish ads which are aimed at users who have searched for certain keywords on the search engine. These may differ from country to country and not correspond to a simple literal translation from one language to another.

Also in this case, an iGaming specialised localisation is needed, which consists of analysing the right search keywords, considering them in the context of their target market, in order to reach the highest effectiveness for the desired advertising campaign.

iGaming content services for organic advertising

In order to overcome the issue of the restrictions imposed by national laws and advertising platforms, there is always the possibility of promoting a company’s iGaming services by improving its online presence in an organic way.

If you have an online platform such as a blog at your disposal, it is possible to use iGaming specialised content services to publish posts optimised for search engines, in order to be found more easily.

The organic traffic for iGaming represents a slower strategy, but it also ensures more stable results in the long run. Additionally, blog articles are not subject to the limitations that can be found when dealing with advertising platforms.

This way, it will be possible to offer in-depth content, information on the games, strategies and trends, helping therefore the readers to get to know the broad iGaming industry, always keeping an ethical and responsible stance, with transparency and making the user feel informed and safe.

iGaming content services for organic advertising - 1Stop translations
The organic traffic for iGaming represents a slower strategy, but it also ensures more stable results in the long run

Exactly as for advertising, it is possible to publish articles in different languages, choosing the countries in which a company wants to promote itself, thus improving its position on the web. Without the limitations of national laws for the iGaming industry, it is possible to offer a wider range of content and make use of iGaming localisation in different ways.

Of course, this method will require more time, as well as a strategy to schedule and create content (editorial plan) which can be considered relevant for both users and search engines, with its subsequent publication on a regular basis.

Just like when setting up advertising campaigns, to promote one’s brand through organic traffic, it is recommended to make use of partners who are as specialised as possible in the iGaming industry, both for setting up the advertising campaign and for the creation of content dedicated to iGaming.

To receive support for all iGaming specialised localisation services, contact 1Stop Translations for a free quote. Understanding all the difficulties encountered by advertising in this industry is essential to promote a company’s brand and services, while expanding its market in the most effective way.

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New gambling laws in UK: what's new - 1Stop Translations
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New gambling laws in UK: what’s new

April 27, 2023, saw the presentation of a long-awaited UK gambling white paper laying out proposed changes to how the iGaming business is regulated.

4 minutes – read

New gambling laws in UK: what's new - 1Stop Translations

If you would like to know more about the new gambling laws and regulations that are outlined in the paper, 1Stop Translations is here with a complete run-down.

The key areas of the paper are as follows:

  • Changes to gaming regulations in the smartphone era
  • Checks and limits suggested by the white paper
  • How online advertising should be handled

Gambling regulations in smartphone era

Given that the gambling white paper is based on a review of laws passed in 2005, it has had to consider the vast changes to iGaming business that have occurred since then.

To put things in context, the smartphone era did not truly begin until 2007, when the iPhone was released. Britain’s iGaming services have undergone significant transformation to adapt to this changing media landscape, and it is only natural that gambling law is modified to catch up.

As part of its recommendations for the iGaming sector, the paper proposes a maximum stake limit for online slot games. The suggested sum is between £2 and £15, although this may change as it is subject to consultation. The idea here is to limit high-stakes gaming, while still ensuring that the gambling law does not spread to an unneeded interference with safer, low-stakes gaming.

Gambling regulations in smartphone era - 1Stop Translations
To put things in context, the smartphone era did not truly begin until 2007, when the iPhone was released

Another proposal concerns deposit limits, which are standard at online casinos and iGaming business sites. Under new gambling laws, deposit limits could potentially become mandatory, or at least set as a default so that the player can choose to opt out (as opposed to current practice in iGaming translations, where players choose to opt in).

Still another aspect of gambling in the smartphone era is the matter of account verification. The paper concludes that current systems are effective but suffer from a few weaknesses in terms of matching the holder of a given account to the payment details.

This problem could lead to compliance issues that could directly affect iGaming translations. The paper makes a vague statement about future discussions on how such risks can be mitigated with new regulations and technologies.

New gambling white paper: checks and limits

One of the conclusions reached by the white paper is that evidence points to an association between specific aspects of online gambling and an elevated risk of harm: in other words, that the online form of gambling has the potential to be more harmful to players than gambling in physical betting shops, casinos and other traditional outlets.

While the white paper acknowledges the widely-held principle that members of the public should have the freedom to choose how to spend their money, even if their choices might be unwise or even dangerous, it also recommends a series of risk checks that can help to make it safer to gamble online.

New gambling white paper: checks and limits - 1Stop translations
The paper suggests that, if a player loses a certain amount on gambling then they will be subject to unintrusive checks

The paper suggests that, if a player loses a certain amount on gambling (a net loss of £125 within a single day or £500 over the course of a month are put forward as moderate amounts) then they will be subject to unintrusive checks. More detailed checks will commence at higher loss levels (£1,000 within a day or £1,000 across 90 days are the proposed numbers).

Gamblers still have the freedom to continue playing and potentially losing; under these proposed gambling regulations, the checks would merely offer the player advice and guidance, rather than actively prevent them from continuing. Another proposal is that younger players in the iGaming sector, those aged from 18 to 24, be subject to enhanced checks at lower thresholds.

Gambling advertising, marketing and sponsorship

The gambling white paper flags up potential issues with online adverts for iGaming services. It warns that such promotions could encourage excessive gambling among people who have already developed unhealthy habits regarding online casinos; they may also attract minors under 18 who are too young to play at such sites under gambling law.

The two primary areas for reform identified by the paper are direct marketing and bonus offers. Direct marketing is tailored towards specific individuals whose browsing habits indicate an interest in online gambling, and so can potentially affect people with gambling addictions.

Offers of welcome bonuses and free bets, meanwhile, can be misleading; the paper announces that the Gambling Commission will review such offers to ensure that they are presented responsibly, and will also strengthen the role of consent in direct marketing, giving users more room to opt out of such adverts.

Gambling advertising, marketing and sponsorship - 1Stop translations
The gambling white paper flags up potential issues with online adverts for iGaming services

The thrust of the new or revised gambling regulations relating to adverts is that these promotions will make a greater effort to avoid appealing to vulnerable people and children. To give an example, the Premier League has agreed to withdraw gambling logos from players’ shirts as of the end of the 2025/2026 season precisely because of its appeal to younger people.

The paper announces that the DCMS Online Advertising Programme is reviewing the matter with a particular focus on the role of online platforms in the dissemination of adverts for iGaming services.

Conclusion

As you can see, the iGaming sector is a fast-changing place, and new gambling laws can be a challenge. At 1Stop Translations, we pride ourselves on keeping ahead of the curve and ensuring that our clients receive completely up-to-date advice on all forms of iGaming localisations. Call our agency now, find out more about our services and get your content localised!

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The Importance of Native Speakers in iGaming Translations - 1Stop Translations
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The importance of native speakers in iGaming translations

In this article, we will explore the importance of native speakers in iGaming translations, the benefits of using them, the challenges faced in iGaming content services, and how to identify and collaborate with the right professionals for a successful iGaming localisation.

4 minutes – read

The Importance of Native Speakers in iGaming Translations - 1Stop Translations

The iGaming industry is growing rapidly, with an increasing number of players across the world looking to engage with online gaming platforms. As a result, the need for translations and iGaming content services has become essential to cater to a diverse and global audience.

However, translating content for the iGaming industry can be challenging, with specific linguistic and cultural nuances that can significantly impact the player experience.

Localisation is not just translation

The difference between localisation and a regular translation lies in the scope of their reach. While translation refers to the conversion of text or speech from one language to another, localisation takes this process further by adapting the content to fit a specific culture or locality.

This includes not only linguistic differences but also cultural nuances, regional preferences, and technical considerations. In essence, iGaming localisation goes beyond mere communication to ensure that the message is conveyed accurately and effectively within a new context.

By providing translations in their native language, iGaming platforms can create a more inclusive and welcoming environment for players. This can lead to increased player satisfaction and loyalty.

Those who speak the player’s native language can also provide localised translations of content, such as promotions, bonuses, and customer support, making it easier for players to access information and enjoy the gaming experience.

Localisation is not just translation - 1Stop Translations
The difference between localisation and a regular translation lies in the scope of their reach

Terminology in the iGaming sector

Languages and cultures have distinct nuances that can affect the accuracy and clarity of translations. For instance, idioms, slang, and cultural references that are commonly used in one language may be entirely unfamiliar in another.

This is particularly relevant in iGaming, where the use of specific terms and phrases can affect the accuracy of the translation. For example, in roulette, the term “en prison” refers to a betting rule that allows players to keep their bet if the ball lands on zero. A non-native speaker may not understand this and could mistranslate it, causing confusion.

Irreversible repercussions of translation errors

In iGaming, even the smallest mistake in translation can have serious consequences. For instance, mistranslating the rules of a game can lead to players making incorrect decisions, adversely affecting their chances of winning.

Errors in translations and other iGaming content services can also lead to misunderstandings regarding bonuses, promotions, and regulatory requirements, which could result in players losing trust in the platform.

Legal and regulatory compliance

iGaming is a highly regulated industry with strict legal requirements in various jurisdictions. To ensure compliance, translations must accurately convey these regulations and requirements. For instance, mistranslating a gambling or betting regulation could result in the platform being in violation, leading to hefty fines or even to the loss of the platform’s licence.

Terminology in the iGaming sector - 1Stop Translations
Idioms, slang, and cultural references that are commonly used in one language may be entirely unfamiliar in another

Benefits of using native speakers in iGaming services

The challenges faced in iGaming translations make it clear that those who speak the primary language of a region are indispensable to ensure quality, accuracy, and cultural awareness. Here are some of the benefits of using such translators in iGaming services:

Quality and accuracy of translations

Those who speak the primary language of a region have an innate understanding of its language and culture, making them best equipped to translate iGaming content accurately. They possess the ability to understand and convey the nuances, slang, and idioms of the language, ensuring that translations are clear, accurate, and easy to understand.

Cultural awareness

iGaming content often includes cultural references and terminology that may not be familiar to everyone. Those who speak the primary language of a region have a deep understanding of their own culture and can accurately translate these references, ensuring that they are culturally appropriate and suitable for the target audience.

Increased player retention and engagement

By providing accurate and culturally appropriate translations, speakers of a region’s primary language can enhance the overall gaming experience for players. This can lead to increased player retention and engagement, as players feel more comfortable and confident participating in iGaming activities.

First-language translations for a better user experience

In conclusion, investing in translators who speak the native language of their region is critical to the success of iGaming localisation.

With the right recruitment strategies, effective project management, and quality assurance processes in place, you can ensure that your translations are accurate and culturally appropriate and that they effectively reach your target audience. As the industry continues to grow and evolve, investing in the right professionals for iGaming content services and translation needs will remain essential for success.

First-language translations for a better user experience - 1Stop Translations
Investing in translators who speak the native language of their region is critical to the success of iGaming localisation

To learn more about translations and localisation in the iGaming sector, as well as for the eSports and Fintech sectors, and how to get high-quality content delivered quickly, contact 1Stop Translations for a free quote. By understanding the unique challenges faced by iGaming localisation and translations and the benefits of using a native-speaking professional, your platform can provide a more enjoyable and engaging experience for players around the world.

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How to get an iGaming license in Curacao - 1Stop Translations
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How to get an iGaming license in Curacao

Obtaining a Curacao iGaming license is an attractive proposition for any company in the online gambling sector.

4 minutes – read

How to get an iGaming license in Curacao - 1Stop Translations

Located 65 kilometres north of Venezuela, the island of Curacao is in a unique position with regard to gambling and online gaming, offering less stringent gambling regulations and more favourable taxes than many other locations.

To operate an iGaming company out of Curacao, you need to be properly licensed. In this article, you will learn about the process of getting an iGaming license in Curacao and why it is an innovative idea for your iGaming business.

Online gambling license in Curacao: costs and regulations

Online gaming in Curacao is regulated and you will need a license to operate there. The process is not complicated and should take around six weeks to complete.

A company applying for a Curacao iGaming license must meet the following requirements:

  • The company must be incorporated in one of Curacao’s e-Zones as a local legal entity
  • A local managing director, certified by the Curacao Chamber of Commerce & Industry, must be appointed
  • At least some proportion of the company’s infrastructure must be located in Curacao

In addition, you’ll also need to provide the following documents when you apply for a Curacao iGaming license:

  • Proof of address (such as utility bills, official correspondence, etc)
  • A professional reference letter from an accountant or a lawyer. This must be someone with whom you have maintained a professional relationship for no less than two years
  • A bank reference letter. This should be addressed to “to whom it may concern”. It must be on official bank letterhead and signed by a bank employee. It must include the employee’s full name and their position
  • Software licensing agreements. Your gaming software must be fully licensed, and you will need to demonstrate this by providing up-to-date copies of any license agreements
Online gambling license in Curacao: costs and regulations - 1Stop Translations
Online gaming in Curacao is regulated and you will need a license to operate there

There are various agencies that can assist you with the process of setting up a physical location, making banking arrangements and appointing a local managing director.

The cost of a Curacao iGaming license itself is around USD $17,000 as of 2023. There may be additional fees associated with setting up your Curacao location and arranging with an appropriate bank.

Depending on whether you undertake the work yourself or choose to employ an agency, you should expect to pay around USD $20,000 to obtain a license. The process should take between four and six weeks to complete.

Why should you choose Curacao for iGaming in 2023?

Although technically a part of the Netherlands, Curacao has its own government and is a separate legislative jurisdiction from the Netherlands. This provides a number of advantages.

For example, as the Netherlands is part of the EU, businesses in Curacao can benefit from EU trade conditions without being subject to the higher taxes that usually come with doing business in an EU country.

Curacao also offers favourable gambling regulations. It is easier to secure a gaming license there than in most other jurisdictions and the gambling law is less restrictive. The cost of doing business is also lower.

Why should you choose Curacao for iGaming in 2023? - 1Stop Translations
Curacao offers favourable gambling regulations

Another advantage of choosing Curacao as a base for your iGaming services is that their gambling law allows for payment in cryptocurrency, something that is not always permitted in other jurisdictions. Cryptocurrency is popular with some players due to its convenience and anonymity.

As of 2021, approximately 12,000 websites providing iGaming services were registered in Curacao. This number has only grown since then, as more businesses in the iGaming sector recognize the benefits of choosing Curacao.

iGaming localization in Curacao

As more people worldwide take up online gaming, it’s increasingly important to obtain quality localisation services. People are only likely to play games they can fully understand. Poor-quality translations can create a negative impression among players, making the game seem lower in quality and less enjoyable.

This is particularly significant for businesses in the iGaming sector. By developing localisation for multiple different regions, you can attract a larger customer base for your iGaming services. Localising a game in Curacao, for example, will provide greater access to the large and expanding Latin American market.

While iGaming translations are crucial to the localisation process, they are just a part of the whole picture. Once translations have been completed, they will need to be edited to ensure that the quality, style, and messaging are maintained. User interfaces may need to be altered to ensure that text displays properly.

iGaming localization - 1Stop Translations
Localising a game in Curacao will provide greater access to the large and expanding Latin American market

Another major factor is cultural adaptation. Any game that is released in a particular region needs to be adapted for the regional culture. This can include simple things, such as references to food, drink, or landmarks. It will also need to include compliance with laws, regulations, and local customs.

To find out more about quality iGaming translations and localisation services for the iGaming sector, contact us today. We offer premium iGaming translations for a range of different markets.

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Latest iGaming trends in Asia - 1Stop Translations
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Latest iGaming trends in Asia

iGaming has gone from strength to strength in recent years, particularly in the Asia-Pacific region. Localization for the Asian market is increasingly important for developers in the iGaming sector. In this article, you’ll learn about key trends in the Asia iGaming industry.

4 minutes – read

Latest iGaming trends in Asia - 1Stop Translations
Latest iGaming trends in Asia

What is the size of the Asia iGaming industry in 2023

The market for online gambling in 2023 has exceeded the USD 19.5 Billion reported in 2022. Over the next five years, the Asian online gambling market is set to reach USD 37.5 Billion as it continues to expand.

There is a range of factors driving this dramatic pattern of growth in Asian online gambling. One is the widespread adoption of smartphones in the region. Over 74 per cent of people in Asia now own a smartphone, a number that’s expected to increase to at least 84 per cent by 2025. Other devices, such as smart watches, also drive the uptake of iGaming.

The advent of the COVID-19 pandemic has also had a lasting effect on the online gaming market. With lockdowns and prohibitions on public gatherings, many people found themselves seeking alternatives to conventional gambling.

Even those who hadn’t previously engaged in gambling have adopted iGaming, thanks in part to its convenience. Consumers wishing to enjoy a real-time gambling experience can participate from the comfort of their homes. This has caused a dramatic expansion in the iGaming sector.

What is the size of the Asia iGaming industry in 2023? - 1Stop Translations
Over the next five years, the Asian online gambling market is set to reach USD 37.5 Billion

As technology and systems have advanced, iGaming has become more attractive and enjoyable. Improved graphics, better video, and innovations such as virtual casinos have all helped to draw in new customers. Games are increasingly optimised to work seamlessly across a range of devices, from desktops to mobile apps. Online gambling also provides advantages like easy cashless transactions, customisable budgets and even the option to use cryptocurrency.

A further crucial factor has been the growing uptake of iGaming localisation services. With more developers providing iGaming translations in different languages, new regions in the Asian gaming market have opened up.

What are the latest trends in the iGaming market in Asia?

In 2023, the iGaming services that people choose have altered somewhat. Sports betting remains hugely popular, with many players participating. As well as real-life sporting events, players can bet on the results of their favourite eSports; this kind of betting is especially popular with young, tech-savvy consumers in their late 20s.

Card games, especially poker, make up a significant proportion of the iGaming market, with online casinos starting to catch up to sports betting in terms of popularity. Lotteries, bingo and skill gaming also command significant market shares.

Here are the most popular gaming types by percentage of the total games market.

  • Sports betting: 40.3%
  • Online casinos: 32.1%
  • Lottery: 13.2%
  • Bingo: 6.12%
  • Games of skill/others 3.5%

Breakdown of the Asian gaming market by device type

The majority of gamers in the region play on desktop or mobile, with other devices making up the remainder of the market. Desktop play is still hugely popular in Asia, with many players enjoying a more immersive big-screen experience. A minority of users also play using other devices, like smart watches or even VR headsets. By far the most popular way to play is on mobile, however, the vast majority of players choosing mobile apps as their preferred technology.

It’s not hard to see why. Mobile phones are a lot more convenient than personal computers and generally less expensive. In many Asian regions, including Japan, it’s much more usual for people to own a mobile phone than a personal computer. Mobile gaming, therefore, has come to dominate the market.

Breakdown of the Asian gaming market by device type - 1Stop Translations
Desktop play is still hugely popular in Asia, with many players enjoying a more immersive big-screen experience

It’s worth considering the rise of smartwatch games in this context. iGaming services adapted for the smaller screen and more limited controls of a smartwatch may be less immediately appealing than mobile phone apps but they are becoming more popular. Smartwatches offer a convenient and discreet way for gamers to enjoy everything from sports betting to slots and games of skill.

Key regions in the Asian iGaming market

The key regions that make up the Asian iGaming sector are:

  • China
  • Japan
  • India
  • South Korea
  • Indonesia
Key regions in the Asian iGaming market - 1Stop Translations
The key regions that make up the Asian iGaming sector are China, Japan, India, South Korea and Indonesia

While iGaming is popular in other regions, the big five make up the majority of the market. Of these, China has by far the most significant number of players and is a crucial market for the Asia iGaming industry. In part due to the very stringent zero COVID policy enacted across China, iGaming has exploded there and continues to grow dramatically year on year.

For developers, quality iGaming translations are paramount. To find out more about our iGaming localisation services, contact us to get a free and fast quote.

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New gambling regulations in 2023 for Italy, Hungary, and Sweden - 1Stop Translations
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New gambling regulations in 2023 for Italy, Hungary, and Sweden

Online gambling has always been strictly licensed all over the world. Global authorities have issued regulations for everything, from software development to marketing, so iGaming localisation can be a complicated task.

4 minutes – read

New gambling regulations in 2023 for Italy, Hungary, and Sweden - 1Stop Translations
New gambling regulations in 2023 for Italy, Hungary, and Sweden

Every iteration of your business must comply with the regulations of its location. Europe’s online gaming industry offers enormous promise, but that doesn’t make it easy to navigate. The continent might be considered a single state in economic terms, yet every EU nation has its own casino legislations.

Fortunately, the world is gradually developing a clearer and more accessible regulatory environment for gambling operators. Let’s take a look at three EU countries who are changing the law.

Italy extends online gambling licences in the iGaming sector

Gambling addiction is a serious problem amongst Italian players; therefore, the authorities are paring back the sector. Italy has always had strict regulations for sports wagers and online gambling, but the government is shaking up its approach to make room for the iGaming sector. Licenses will be extended until December 2023.

Parliament has also extended remote gaming, betting, and bingo licenses until the close of 2024, making this the perfect time for iGaming localisation. As you reassess the Italian leg of your casino, you’ll need to fit into the local licensing regime, which has only 40 licenses on offer. Still, Italians are enthusiastic gamers, so all those iGaming translations and licenses are well worth seeking out.

Italy extends online gambling licences in the iGaming sector - 1Stop Translations
Gambling addiction is a serious problem amongst Italian players; therefore, the authorities are paring back the sector

Online gambling law in Hungary

Hungary’s iGaming sector requires all online and land-based casinos to hold a concession licence. The government has cleared room for online sports betting operators to enter the market in the European Economic Area.

Its new 2022 gambling act relies on a multi-licensing model controlled by the Supervisory Authority of Regulatory Affairs. Applicants are required to have a minimum of five years’ experience in a different EEA nation, so you might have to wait a few years before launching your localisation project.

Hungary’s new regulation widens the market for iGaming content services. Casinos can now find provisions for a wider array of games, including horserace betting and online cards. Sports betting operators can at last find an audience on Hungarian soil. The new licence covers a five-year period, but the small print has yet to be finalised. Operators can expect a more comprehensive set of regulations in the coming months, but they can begin iterating their localisation strategy.

New gambling regulations in Sweden

In 2022 Sweden’s government proposed a robust new gambling regulation to protect gamers and create a more sustainable gaming industry. Online casino licences and software licences will be available from July 2023. Regulators will be issuing an initial batch of 70 licences as it bolsters the laws against advertising as an unlicensed operator.

The government has also removed the need for permits for entertainment games like LANs and pinball. If you’re in the midst of your iGaming translations, bear in mind that it’s against the law for foreign casinos to advertise to Swedish gamers. That adds a significant challenge to your localisation efforts, but you can overcome it by leaning into your global advertising campaign.

New gambling regulations in Sweden - 1Stop Translations
In 2022 Sweden’s government proposed a robust new gambling regulation to protect gamers and create a more sustainable gaming industry

How to localise your online casino by jurisdiction

Jurisdictions are some of the most important and far-reaching components of the localisation process. Handle them poorly, and you could end up with a hefty fine or even have your entire enterprise shut down. Online gaming environments are required to fit in with the licensing requirements and regulations of the country they’re operating in, which is no easy task. It requires an in-depth grasp of local laws, which are rarely static.

Your localisation process must reassess the market every time a regulation is added. This is an infinite process that should be handled by someone who is proficient in both the practice of law and the applications for licensing.

Every operator needs to study the market they’re about to enter. Fail to achieve that, and you might spend a fortune launching in a jurisdiction that’s too expensive to operate in. Before you even consider an offshore launch, you’ll need to assess all the costs involved in licensing. You can make the process easier by keeping a pack of frequently-required documents for licensing authorities. That way, you can scale faster and more efficiently.

Crypto Gambling Regulations in Europe
Credit: casinosblockchain.io

Choosing your localisation options

Some locations are easier to localise than others. The liberal laws of the UK, Gibraltar, and Costa Rica are primed for casino owners who have never localised before. They have regulatory bodies who can answer your questions and an easy tax environment to adapt to. If you’ve never launched on foreign soil before, it might be best to hire a professional company to handle your iGaming content services on your behalf.

Europe is home to several different gambling jurisdictions, and not all of them are EU members. Some countries operate independently, so your localisation needs to be handled one country at a time. 2022 was a significant year for digital casinos. Nations all across the EU created new legislative bills and regulations to open up the sector to foreign operators while still cutting down on addictive gaming.

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How Artificial Intelligence is revolutionising the iGaming sector- 1Stop Translations
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How Artificial Intelligence is revolutionising the iGaming sector

2022 will be hailed as the year Artificial Intelligence revolutionised the world. When ChatGPT was launched in November, it forever changed the way the public works with machine learning. The industry is expected to be worth $1.5 trillion by the time 2023 draws to a close.

5 minutes – read

How Artificial Intelligence is revolutionising the iGaming sector- 1Stop Translations
How Artificial Intelligence is revolutionising the iGaming sector

Demand is skyrocketing thanks to AI’s ability to imitate humans more precisely than ever before. Tomorrow’s gambling sites will have an entire bot army to enhance every area of business management.

Machine learning is making online casinos safer for users and more efficient for iGaming leaders. It can perform several core human tasks, so almost every aspect of gaming can benefit.

AI and security in online casinos

Nearly 77% of all 2020 DDoS attacks were directed at online casinos and financial institutions, but bots can help. Machine learning systems work across massive data sets, even those that pertain to fraudulent activities. It can detect banned players with facial recognition technology or IP addresses, but it can also detect new fraudsters and money launderers according to their behaviour. It can pick up the habits of data-gathering gangs and prevent the phishing campaigns that follow. Bots can learn and evolve without human interaction, so it gets more effective every day.

Cheating players were the bugbear of casinos long before they ever moved online, but their days are numbered. Machine learning can leverage geolocation to keep illegal users out while identifying suspicious behaviour that might indicate cheating. Once it has detected unethical players, it can send out reports to site administrators or block the problematic user independently. AL-ML-based software can observe every user in minute detail, creating huge swathes of data to fuel better cheating detection in the future. Human supervision is no longer required to achieve safe gaming ecosystems, so staffing has never been more economical.

AI and Security in Online Casinos - 1Stop Translations
Computer vision has multiplied iGaming data a hundred-fold

Machine learning can harvest a veritable treasure trove of data, offering a level of analytics that has never been available before. Computer vision has multiplied iGaming data a hundred-fold. This means casinos can anticipate their users’ behaviour in any scenario, from the choices they make at slots to the trends that trigger their purchases.

Deep learning can even create models to interpret images and video clips. Player trajectories can be analysed to determine when users are likely to go offline, lay a bet, or recharge their accounts. Real-time technologies provide up-to-the-minute data, which means gaming sites can adjust the second a player changes their behaviour. This allows casinos to improve user engagement while pushing up profits. Esports technologies have just been patented as well, so bots will soon be creating their own odds models for betting tournaments.

Artificial Intelligence and gambling addiction

Machine learning plays a core role in developing safer gambling environments. It can establish risk by detecting unhealthy gaming patterns long before serious damage is suffered. In the coming months, machine learning will be able to develop safety nets for addictive players in online casinos, even if they haven’t self-excluded.

Today’s technologies can evaluate a range of risk factors. If a user starts to bet erratically or adopts a new iGaming schedule, the data can be added to a risk assessment profile that can ultimately identify a burgeoning addiction. Artificial Intelligence can assess a number of other variables on the Problem Gambling Severity Index.

Addictive gamers tend to lose more money per session and deposit more often. They deplete their accounts faster and experience more harm. While these data sets are still relevant, machine learning will eventually identify addictive habits that humans haven’t learned about yet. Studies have shown that machine learning can identify addictive gaming habits more accurately than the addicts themselves, so it can provide crucial support for self-reporting tools.

Can Artificial Intelligence Help You Win at Gambling? - 1Stop Translations
Machine learning plays a core role in developing safer gambling environments

Can AI help you win at gambling?

Not all machine learning is being harnessed for good. Online algorithms can prevent cheating, but they can also be used to help gamblers to increase the frequency and value of their winnings. Cheaters have the power to beat the house using the very technology that’s supposed to be keeping casinos safe from fraud. Fortunately, bots can prevent cheaters by detecting automated patterns and malicious play. Fraud detection is a crucial part of safe gambling practices. It can learn the behaviours of individual players and bots alike, protecting house odds automatically.

Online gambling generates an enormous amount of revenue, so it’s a natural target for all kinds of crooks. Users are constantly looking for new ways to beat the house, and fraudsters are always waiting in the wings in the hope that they can earn some revenue of their own through nefarious means. Artificial intelligence can overcome these challenges while simultaneously reducing casino overheads. It will also provide a constant stream of in-depth information about user behaviour. Any strategist worth their salt will treat that data as an opportunity to widen the gap between expenses and profits.

AI and Gambling Addiction - 1Stop Translations
Online algorithms can prevent cheating, but they can also be used to help gamblers to increase the frequency and value of their winnings

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The Importance of Genre-Specific iGaming Localization - 1Stop Translations
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The importance of genre-specific iGaming localization

The iGaming industry has carved out a unique place for itself in the world. Every genre has its own passionate subculture, and it often exists on the periphery of mainstream culture. This makes iGaming localization as challenging as it is important.

4 minutes – read

The Importance of Genre-Specific iGaming Localization - 1Stop Translations
iGaming translations must incorporate the precise language of their iGaming niche

Every gaming niche comes with its own unique collection of habits, jargon, and values, so ordinary translation simply won’t do. iGaming translations must incorporate the precise language of their iGaming niche, not just from genre to genre, but country to country as well.

Working with genre-specific iGaming translations

iGaming enthusiasts are a passionate demographic with their own terms and strategies.

  • In blackjack, there are bust cards, double downs, and hard hands.
  • In poker, there are antes, rivers, and checks.
  • In eSports, there are AET odds and ante-posts.
  • In slot games, antes are more likely to be called bets.

The moment your iGaming translations use Blackjack jargon in Baccarat games or sports betting terms on slot pages, your brand loses its credibility. Your attempt to localize will fail as your captive audience moves on to a site that truly understands their gaming pursuits. In effect, you must translate both mainstream language and gambling culture, so your translation company must have a working knowledge of their demographic. In short, a native speaker can’t localize your site without comprehensive knowledge of every gaming niche.

iGaming translations can scale your business across national borders at a rapid pace, but every new territory must be thoroughly localized. Effective iGaming localization will drive your profit goals by connecting with gamers on a deeper level.

iGaming Localization - 1Stop Translations
iGaming translations can scale your business across national borders at a rapid pace

The benefits of iGaming localization

The online casino industry is soaring on a global scale. It’s become a US$63 billion market that’s expected to grow by almost 12% per year until 2030. The USA represents only the second- largest online casino industry in the world, so English can only take you so far. China, Japan, and South Korea occupy top spots in terms of online casino revenue, so if you localize to the top 10 nations on earth, you can access 80% of global iGaming revenue. That’s a massive chunk of the market.

As a remote industry, online casinos can cross any border and absorb any nation, so iGaming localization has become a key marker for success. Players are less likely to play a game if its language is unfamiliar, but substandard iGaming content services can do more harm than good.

Sloppy translations not only create distance between you and your users, but also destroy your brand integrity. They look unprofessional and can even breed distrust. If you want to gain a loyal, long-term user base, iGaming specialised translations are the only way to succeed . If you’re fully prepared when you scale into a new country, you’ll reap the benefits of early hype and add oomph to your audience retention numbers.

iGaming specialised translations are the only way to succeed - 1Stop Translations
iGaming specialised translations are the only way to succeed

Translation differences for iGaming sectors

iGaming genres like Baccarat and Hold’em are complex and challenging. They often take an hour to learn and a lifetime to master. As new players enter the market, they rely on your localized site to educate themselves. Game-specific terminology gives players a way to communicate, connect, and learn.

For example, you can’t understand Texas Hold’em unless you know the psychological effects of a “bad beat.” You can’t adjust your strategy unless you know what a blind is, and you can’t play at all unless you know what a flush or full house looks like. Baccarat and Texas Hold-em might both use the term “burn cards” but their betting terminologies are completely different.

These terms will need to be integrated into your design and user experience or the game will become completely unplayable. Your game mechanics will become impossible to understand, and your users will have negative gaming experiences. These principles apply to every niche in the industry from sportsbook translations to slots design. iGaming content services are thus highly specialized. Your language modification professionals must be fans with first-hand knowledge of their sector. As with all forms of translation, it’s best to hire native speakers who are experts in their niche.

Translation Differences for iGaming Sectors - 1Stop Translations
Find the right betting terminologies to increase your market share

Localization versus translation

Online casinos must adjust to their audience preferences before they even enter the market. If your user numbers drop below a particular threshold, your captive gamers won’t be able to find rivals and your ambitious attempt to scale will fail, so you only get one chance to succeed.

Mainstream translation cannot address the complexity of the gaming sector, but localization takes it a step further. It requires absolute immersion in the gaming industry so that terminology is up-to-date with local language trends. The best solutions for iGaming growth involve understanding the gamer as well as the game. If your casino translations are done by gamers who are passionate about gaming intricacies, you’ll have no trouble holding onto your user base. Speak with us about your iGaming translations today!

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How to use iGaming localization to increase your market share - 1Stop Translations
Admin News, ,

How to use iGaming localization to increase your market share

The global iGaming industry was valued at almost 60 billion USD in 2021. That number is expected to grow to $145 billion by 2030, but it becomes less impressive when you break the industry into localized chunks. The US iGaming market produced just $5 billion, so no developer can afford to approach their profits on a national level. It would cut your revenue in half as well as expose you to liability.

4 minutes – read

How to use iGaming localization to increase your market share - 1Stop Translations
iGaming localization entails adapting your games and terms of use to a specific state or country

Understanding iGaming localization

At its simplest, iGaming localization entails adapting your games and terms of use to a specific state or country. The process allows you to seamlessly move into a new region without losing your captive audience. iGaming translations are certainly a crucial part of this process, but a simple translation isn’t enough on its own. iGaming localization covers a far broader scope, including:

• Cultural adjustments
• Graphics and character design
• Local regulations and laws
• Technical compatibility
• Ethical standards

iGaming services will raise your revenue, increase player engagement, and improve your customer service standards. More importantly, it will keep you compliant with the regulations of each nation you operate in.

Localizing regulations

The iGaming industry is exposed to thousands of complicated regulations that vary across the globe. Every time you cross a border, you must adapt to an entirely new set of laws. In Ohio, gamers must be 21 years old, whereas many European countries have banned iGaming entirely. Online casinos are illegal in Australia (only sports betting and lotteries are allowed), while New Zealand permits casinos to operate as long as they follow the national gambling regulations.

If you’re going to offer your iGaming services to a new nation, your app or site will need to adapt to that region’s laws. Professional translations for iGaming might be integral to your success, but if you don’t comply with local regulations you r site will sink before your potential user base ever creates an account.

How to use iGaming localization to increase your market share - 1Stop Translations
If you’re going to offer your iGaming services to a new nation, your app or site will need to adapt to that region’s laws

Professional translations for iGaming localizations

iGaming translations are the first and most overt step in localization, but that doesn’t mean they’re easy to do. This isn’t something a simple automated translation service can handle. You’ll need to translate your terms of use, descriptions, keywords, and logos.

Your user interface and technical documentation will need just as much attention. You might even need to change the name of your casino, so a little marketing expertise will greatly enrich your professional translations for iGaming.

Culture and iGaming localization

Your players won’t stay if they can’t relate to your themes and characters. You only get one chance at a successful first impression, so your customer retention rates need to be at their highest the moment you launch. An iGaming localization service will assess your cultural references and character design to ensure that they meld seamlessly into the new landscape.

Every country has its own cultural sensitivities. Localization will ensure that your site doesn’t offend your new user base or break foreign laws. At the end of this stage, your iGaming services will maintain their tone and intent without distancing their users.

This stage of iGaming localization requires a profound understanding of your target market’s habits, dialects, and values. It also requires an entirely new definition of your target demographic. If your new users are avid slot machine players with little interest in poker, it doesn’t pay to make Texas Hold’em the most dominant game in your casino.

How to use iGaming localization to increase your market share - 1Stop Translations
An iGaming localization service will assess your cultural references and character design to ensure that they meld seamlessly into the new landscape

Technical compatibility

Mobile penetration is at an all-time high, but in countries like India and Nigeria, only 20 – 30% of residents own a smartphone. Localization will modify your code and graphics to your new biome so that you can grab a larger market share. You might need to develop a browser-based casino or adapt to a larger iOS user base. Your graphics might need to be simplified, and your code may need adjustment.

Using the wrong keyboard can mess up your commands, so your input problems will need to be assessed. This is a complex and challenging process, but every time you widen your technical compatibility, your foreign potential increases exponentially.

Linguistic quality assurance

Mobile game translations will refine your adjustments through linguistic quality assurance, which must be carried out by native human editors. During this stage, workers will perform linguistic testing and UX evaluation. They will also test platform compliance and overlong strings.

Corrupted or misleading codes will be smoothed away, and numeric formats will be checked. iGaming localization is an incremental process, but you can make it easier by:

• Creating a clear timeline and budget
• Writing your code strings in a way that’s easy to translate
• Hiring linguistic professionals
• Using culturally-sensitive themes and symbols
• Creating a content style guide to improve your consistency

iGaming is captivating audiences all over the world. Its immersive powers have turned it into a global revolution, but you’ll lose a player every time you expose your foreigner status. Localization allows you to introduce your product at its best, no matter the cultural differences.

How to use iGaming localization to increase your market share - 1Stop Translations
Mobile game translations will refine your adjustments through linguistic quality assurance, which must be carried out by native human editors

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