Latest iGaming trends in Asia

iGaming has gone from strength to strength in recent years, particularly in the Asia-Pacific region. Localization for the Asian market is increasingly important for developers in the iGaming sector. In this article, you’ll learn about key trends in the Asia iGaming industry.

4 minutes – read

What is the size of the Asia iGaming industry in 2026

The market for online gambling in 2023 has exceeded the USD 19.5 Billion reported in 2022. Over the next five years, the Asian online gambling market is set to reach USD 37.5 Billion as it continues to expand.

A range of factors is driving this notable expansion within the Asian digital gaming sector. One is the widespread adoption of smartphones in the region. Over 74 per cent of people in Asia now own a smartphone, a number that’s expected to increase to at least 84 per cent by 2025. Other devices, such as smart watches, also drive the uptake of iGaming.

The advent of the COVID-19 pandemic has also had a lasting effect on the online gaming market. With lockdowns and prohibitions on public gatherings, many people found themselves seeking alternatives to conventional gambling.

A broader demographic has recently adopted iGaming, largely driven by increased digital accessibility. Users can now access live platforms remotely, a shift in consumer behaviour that has contributed to a significant expansion within the sector.

As technology and underlying systems have advanced, the iGaming product offering has become more sophisticated. Enhanced graphics, high-definition video, and innovations such as virtual environments have driven user acquisition.

Games are increasingly optimised to work seamlessly across a range of devices, from desktops to mobile apps. Furthermore, the integration of seamless digital transactions, customisable budget management tools, and cryptocurrency options represents a key functional evolution in current market preferences.

An additional crucial factor has been the growing uptake of iGaming localisation services. With more developers providing iGaming translations in different languages, new regions in the Asian gaming market have opened up.

What are the latest trends in the iGaming market in Asia?

In 2026, the iGaming services that people choose have altered somewhat. Sports betting remains hugely popular, with many users participating. As well as real-life sporting events, users can venture on the results of their favourite eSports; this kind of betting is especially popular with young, tech-savvy consumers in their late 20s.

Card games, especially poker, make up a significant proportion of the iGaming market, with online casinos starting to catch up to sports betting in terms of popularity. Lotteries, bingo and skill gaming also command significant market shares.

Here are the most popular gaming types by percentage of the total games market:

• Sports betting: 40.3%
• Online casinos: 32.1%
• Lottery: 13.2%
• Bingo: 6.12%
• Games of skill/others 3.5%

Breakdown of the Asian gaming market by device type

The majority of gamers in the region play on desktop or mobile, with other devices making up the remainder of the market. Desktop usage retains a substantial market share in Asia, as a significant segment of users continues to opt for the interface and display capabilities provided by larger screens.

A minority of users also play using other devices, like smart watches or even VR headsets. By far the most popular way to play is on mobile, however, the vast majority of users choosing mobile apps as their preferred technology.

It’s not hard to see why. Mobile phones are a lot more convenient than personal computers and generally less expensive. In many Asian regions, including Japan, it’s much more usual for people to own a mobile phone than a personal computer. Mobile gaming, therefore, has come to dominate the market.

It’s worth considering the rise of smartwatch games in this context. iGaming services adapted for the smaller screen and more limited controls of a smartwatch may be less immediately appealing than mobile phone apps but they are becoming more popular.

Smartwatches represent an emerging access point, providing users with a streamlined interface to engage with various verticals, including sports betting, slots, and skill-based games.

Key regions in the Asian iGaming market

The key regions that make up the Asian iGaming sector are:

• China
• Japan
• India
• South Korea
• Indonesia

While iGaming is popular in other regions, the big five make up the majority of the market. Of these, China has by far the most significant number of users and is a crucial market for the Asia iGaming industry. In part due to the very stringent zero COVID policy enacted across China, iGaming has exploded there and continues to grow dramatically year on year.

For developers, quality iGaming translations are paramount. To find out more about our iGaming localisation services, contact us to get a free and fast quote.

Do you need help to get started or to further your existing link building strategy? Contact us for a free advice or request a video call with our experts.

Disclaimer: This article is provided exclusively for informational, educational, and B2B analytical purposes. It does not constitute legal advice, corporate marketing inducement, commercial solicitation, or an endorsement of gambling activities. All insights are directed strictly at industry professionals examining global regulatory frameworks.

Need a quote? Click here